Assessment Information<\/p>\n
1. Evaluate a sample of a business text by undertaking a critical discourse analysis.<\/p>\n
2. Critically discuss a range of social processes involved in managing change.<\/p>\n
Produce a critical discourse analysis of the speech by the Group Chairman of HSBC Douglas Flint available
\non Moodle. [about 1300 words]<\/p>\n
As a core reference, use McCabe, D. (2016) \u2018Numericalizing the other: A critical analysis of a strategy
\ndiscourse in a UK bank.\u2019 Organization 23(4), 525-549.<\/p>\n
Select further academic journal articles and other
\nreliable sources for your answer.<\/p>\n
This assessment part counts for 60 % of the overall weighting<\/p>\n
Propose an alternative discourse in the form of a letter from the bank\u2019s employees to its CEO, re-presenting<\/p>\n
the approach to Change from the employees\u2019 perspective, and drawing the CEO\u2019s attention to relevant social<\/p>\n
processes. You need to comment on some of the topics the CEO raises in his speech. For the purpose of this<\/p>\n
exercise, you may assume that the letter is addressed to the Group Chairman of HSBC, Douglas Flint. [about
\n500 words]<\/p>\n","protected":false},"excerpt":{"rendered":"
Assessment Information 1. Evaluate a sample of a business text by undertaking a critical discourse analysis. 2. Critically discuss a range of social processes involved in managing change. Produce a critical discourse analysis of the speech by the Group Chairman Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-434801","post","type-post","status-publish","format-standard","hentry","category-essay-paper-writing"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/434801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=434801"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/434801\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=434801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=434801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=434801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}