TARGET AUDIENCE INTERVIEWS<\/strong><\/p>\n Seek out\u00a0<\/span>4-5\u00a0<\/span>people who belong to the audience you would like to target for your brand\/product\/service and conduct brief interviews\u00a0<\/span>(Ex:\u00a0<\/span>Five\u00a0<\/span>18-25\u00a0<\/span>year olds who could potentially volunteer at or donate to your organization).\u00a0<\/span>Are these individuals aware of your proposed client’s brand\/product\/service?\u00a0<\/span>If they are,\u00a0<\/span>what words come to their mind to describe it?\u00a0<\/span>What type of products\/brands\/services do these audience members enjoy?\u00a0<\/span><\/p>\n <\/p>\n Consider the questions discussed in Chapter\u00a0<\/span>2\u00a0<\/span>(p.34)<\/strong>\u00a0<\/span>to help build your consumer profile.<\/strong><\/p>\n 1. What do we want to accomplish (objective)?<\/p>\n 2. Who are we talking to? (Target Audience)<\/p>\n 3. What do they think now? (Current Position)<\/p>\n 4. What do we want them to think? (Reinforce position or reposition)<\/p>\n 5. Why should they think this? (features\/benefits)<\/p>\n 6.\u00a0 What is our message? (The one thing and how you say it and show it-the tone)<\/p>\n <\/p>\n Take detailed notes on the responses you receive.\u00a0<\/span>In a few paragraphs\u00a0<\/span>(4-5)\u00a0<\/span>discuss your findings.\u00a0<\/span>What can you use from your interviews to successfully pitch your client’s product\/service or market their brand in your final creative brief?<\/p>\n <\/p>\n Who is the target audience?<\/strong><\/p>\n Young adults (18-25) looking to be enrolled at a 4yr University.<\/p>\n <\/p>\n In a Word document,\u00a0<\/span>introduce the option that you selected for your assignment and offer a brief justification for why this option works best for your final creative brief.\u00a0<\/span>Then,\u00a0<\/span>include the\u00a0<\/span>4-5\u00a0<\/span>paragraph reflection on the research you conducted.\u00a0<\/span>Your paper should be in APA format and should include a reference page citing all sources\u00a0<\/span>(interviews,\u00a0<\/span>periodicals,\u00a0<\/span>etc.).<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Client Research Reflection TARGET AUDIENCE INTERVIEWS Seek out\u00a04-5\u00a0people who belong to the audience you would like to target for your brand\/product\/service and conduct brief interviews\u00a0(Ex:\u00a0Five\u00a018-25\u00a0year olds who could potentially volunteer at or donate to your organization).\u00a0Are these individuals aware of Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-434340","post","type-post","status-publish","format-standard","hentry","category-essay-paper-writing"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/434340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=434340"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/434340\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=434340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=434340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=434340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}