{"id":433052,"date":"2018-04-07T05:06:06","date_gmt":"2018-04-07T05:06:06","guid":{"rendered":"https:\/\/essaypaper.org\/brand-management-and-innovation-701912\/"},"modified":"2018-10-24T09:19:07","modified_gmt":"2018-10-24T09:19:07","slug":"brand-management-and-innovation-701912","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/brand-management-and-innovation-701912\/","title":{"rendered":"Brand Management and Innovation : 701912"},"content":{"rendered":"
\n

Question:<\/p>\n

\u00a0<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n
Module Name and Level <\/strong><\/td>\nBrand Management and Innovation <\/strong><\/p>\n

Level 2<\/strong><\/p>\n<\/td>\n

\u00a0<\/td>\n<\/tr>\n
Module Code<\/strong><\/td>\nMC 19-2<\/strong><\/td>\n\u00a0<\/td>\n<\/tr>\n
Assessment No. <\/strong><\/td>\nAssessment 1a & 1b<\/strong><\/td>\n\u00a0<\/td>\n<\/tr>\n
Assessment Type & weighting:<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n<\/td>\n

A1a \u2013 Poster Presentation (30% weighting) + A1b Forum Post (10% weighting)<\/strong><\/td>\n\u00a0<\/td>\n<\/tr>\n
STUDENT MCUC NUMBER:<\/strong><\/p>\n

Please note that a grade will only be given to those whose student number is noted on this form.\u00a0 Please ensure that the student numbers from all group members are recorded accurately.<\/p>\n<\/td>\n

\u00a0<\/td>\n\u00a0<\/td>\n<\/tr>\n
Poster Presentation Date:<\/strong><\/p>\n

Forum Post Date:<\/strong><\/p>\n<\/td>\n

\u00a0<\/strong><\/td>\n\u00a0<\/td>\n<\/tr>\n
MODULE TUTOR:<\/strong><\/td>\nDr. Nisha Saha <\/strong><\/td>\n\u00a0<\/td>\n<\/tr>\n
DECLARATION<\/u><\/strong><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The work contained in this assignment is my own and that all materials and sources used have been acknowledged.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 I\/We have not copied or colluded in part or in whole, or otherwise plagiarised the work of other students.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 This assignment has not been submitted for previous assessment in any other subject or to a substantial extent has been accepted for the award of any other unit, module, degree or diploma of a university or any other institute, except where due acknowledgement is made in the text.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 I\/We confirm that I\/we have read, understood and followed the guidelines for assignment submission and presentation provided by the lecturer.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 I\/We understand that this assignment may be retained on the database and used to make comparisons with other assignments in future.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 I\/We have made a copy of my assignment<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 This work may be photocopied and\/or communicated for the purpose of identifying plagiarism.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 I\/We give permission for a copy of this marked assignment to be retained by the faculty of Business Management for the purpose of course reviews by external examiners and to be used as a resource by Majan College.<\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 I\/We understand that unauthorized late submission without a valid written extension will be marked as per the college policy mentioned in the students handbook page 16 section 4.4.2.<\/p>\n

\u00a0<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/strong><\/p>\n

Brand Management and Innovation (MC 19-2)<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Assessment 1a (30% weighting): Assessment Task<\/strong>:<\/p>\n

Many organisations incorporate changes in their brand identity, in part or whole, over time. These changes are undertaken as a part of the Brand Revitalization<\/strong> process and are driven by both external and internal factors. In the last 5 years, many major organisations (MNC\/National) in Oman have incorporated significant changes in their brand identity.<\/p>\n

\u00a0<\/p>\n

You are required to choose one such organisation and research the following and present your findings as a Poster:<\/p>\n

    \n
  • Drivers for the changes in the brand identity.<\/li>\n
  • The elements that constitute the new brand identity.<\/li>\n
  • Communication \/ Implementation of the new brand identity.<\/li>\n<\/ul>\n

    \u00a0<\/em><\/strong><\/p>\n

    Note: <\/em><\/strong><\/p>\n

      \n
    • This assignment requires a thorough understanding of the Brand Revitalization process through change in Brand Identity.<\/li>\n
    • Most of the information that you may require to do this assignment is available as secondary resources, in Public Domain. However, a field visit would be required to produce a work that fetches higher grades. You will benefit from interacting with the Branding \/ Marketing executives of the chosen organisation as well as the agency that handled the design of the new \/ enhanced brand identity.<\/li>\n
    • The Poster would be evaluated on the basis of the research rigour, visual design, presentation and conceptual understanding.<\/li>\n<\/ul>\n

      \u00a0<\/strong><\/p>\n

      INSTRUCTIONS <\/strong><\/p>\n

      \u00aa This is an Individual assignment.<\/p>\n

      \u00aa The Poster should be designed using Photoshop and submitted in the JPEG Format.<\/p>\n

      \u00aa The Poster should be designed on A0 or A3 size.<\/p>\n

      \u00aa<\/p>\n

      \u00a0<\/p>\n

      The Poster must be submitted in a flash \/ thumb drive to the module lecturer you can also print the same for your presentation.<\/p>\n

      \u00aa Submission (via <\/em>MOVE) Deadline: To be announced in class <\/strong><\/p>\n

      \u00aa All assignments must be adhered strictly to the deadlines specified by Majan College. Failure to hand in the assignment for any reason and without prior approval and a valid written extension from the module tutor will not be marked and will be awarded a grade G (0) irrespective of the quality of the work. (See student handbook Section 4.4.2.)<\/em><\/p>\n

      \u00aa Unacknowledged use of work of others (plagiarism) is regarded as a dishonest practice and will be will be penalised. (See the penalties in the student handbook Section 5.6)<\/em><\/p>\n

      \u00a0<\/em><\/strong><\/p>\n

      MARKING CRITERIA (Individual Presentation)<\/strong><\/p>\n

      \u00aa Visual Design \u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014- 40 %<\/p>\n

      \u00aa Research Rigour &Conceptual Understanding\u2014 40 %<\/p>\n

      \u00aa Use of Tech Vocabulary & Presentation skills \u2014-25 %<\/p>\n\n\n\n\n\n\n\n\n
      Mark range<\/strong><\/td>\n100 Out standing<\/strong><\/td>\n70 Excellent<\/strong><\/td>\n60\u00a0 Very Good<\/strong><\/td>\n50 Good<\/strong><\/td>\n40\u00a0 Satisfactory<\/strong><\/td>\n20 Poor<\/strong><\/td>\n0 Substandard<\/strong><\/td>\n<\/tr>\n
      Visual Design (40%)<\/p>\n

      \u00a0<\/p>\n<\/td>\n

      		Exemplary responses to questions, Responses are precise, exhibiting\u00a0 high level of confidence and reasoning.<\/td>\nDemonstrates an excellent ability to understand the essence of questions, responds with confidence with clear explanation, focus and reasoning. \u00a0Excellent responses to Questions<\/td>\nVery good responses to questions Demonstrates ability to understand the essence of questions, responds with confidence with clear explanation, focus and reasoning.<\/td>\nDemonstrates\u00a0 good ability to understand the questions with\u00a0\u00a0 good explanation, focus and reasoning.<\/td>\n\u00a0Understand the questions \u00a0and responds, but lacks clarity and\u00a0 focus.<\/td>\nMakes \u00a0little effort to either understand the question or respond to the question<\/td>\nMakes no effort to either understand the question or respond to the question.<\/td>\n<\/tr>\n
      Research Rigour\/<\/strong><\/p>\n

      Conceptual Understanding<\/strong><\/p>\n

      (40%)<\/p>\n<\/td>\n

      		100 Out standing<\/strong><\/td>\n80 Excellent<\/strong><\/td>\n60 Very Good<\/strong><\/td>\n50 Good<\/strong><\/td>\n40\u00a0 Satisfactory<\/strong><\/td>\n20 Poor<\/strong><\/td>\n0 Substandard<\/strong><\/td>\n<\/tr>\n
      Exhibits high level of understanding\u00a0 with ability to synthesis and summarise information precisely<\/td>\n\u00a0<\/p>\n

      Demonstrates \u00a0excellent understanding of the issues with relevant reference to literature review<\/p>\n

      \u00a0<\/p>\n<\/td>\n

      		\u00a0<\/p>\n

      Demonstrates understanding of the issues and concepts but with minor deviations\/errors.<\/p>\n<\/td>\n

      		\u00a0<\/p>\n

      Demonstrates understanding of issues and concepts but lacks clarity in some areas.<\/p>\n

      \u00a0<\/p>\n<\/td>\n

      		\u00a0<\/p>\n

      Limited understanding of issues presented.<\/p>\n<\/td>\n

      		Very limited understanding of the issues and there is disconnect with the topic to be presented.<\/td>\nTotally lacks understanding of the issues and there is disconnect with the topic to be presented.<\/td>\n<\/tr>\n
      Use of Technical Vocabulary and overall presentation Skill (25%)<\/td>\n100 Out standing<\/strong><\/td>\n80 Excellent<\/strong><\/td>\n60 Very Good<\/strong><\/td>\n50 Good<\/strong><\/td>\n40\u00a0 Satisfactory<\/strong><\/td>\n20 Poor<\/strong><\/td>\n0 Substandard<\/strong><\/td>\n<\/tr>\n
      Precise usage of vocabulary, with accuracy of expression.<\/p>\n

      \u00a0<\/p>\n

      \u00a0<\/p>\n

      Exemplary confidence and\u00a0 very high level of command over the subject and exhibits relevant and appropriate gestures.<\/p>\n<\/td>\n

      		\u00a0<\/p>\n

      Excellent and expansive use of technical vocabulary while presenting answers.<\/p>\n

      \u00a0<\/p>\n

      \u00a0<\/p>\n

      Excellent confidence evident from command over subject knowledge, preparation. Confidence demonstrated through language, expression and body language. Maintains continuous eye contact<\/p>\n<\/td>\n

      		\u00a0<\/p>\n

      Has displayed\u00a0 frequent usage of\u00a0 technical vocabulary.\u00a0 However there is scope for improvement.<\/p>\n

      \u00a0<\/p>\n

      High level of confidence is evident from good subject knowledge and preparation. Confidence demonstrated through language, expression and body language.<\/p>\n<\/td>\n

      		\u00a0<\/p>\n

      Has displayed adequate usage of technical vocabulary.<\/p>\n

      \u00a0<\/p>\n

      \u00a0<\/p>\n

      Demonstrates<\/p>\n

      good<\/p>\n

      level of confidence evident from adequate level of subject knowledge and preparation. Confidence demonstrated through language, expression and body language.<\/p>\n<\/td>\n

      		\u00a0<\/p>\n

      Occasional\u00a0 usage of technical vocabulary in the answers.<\/p>\n

      \u00a0<\/p>\n

      \u00a0<\/p>\n

      Demonstrates a minimum (adequate)<\/p>\n

      level of confidence evident from limited \u00a0subject knowledge- lacks \u00a0preparation.No eye contact Limited usage of technical vocabulary.<\/p>\n<\/td>\n

      		Limited evidence of usage of technical vocabulary.<\/p>\n

      \u00a0<\/p>\n

      \u00a0<\/p>\n

      Shows signs of nervousness<\/p>\n

      as both content knowledge and presentation is incorrect.<\/p>\n<\/td>\n

      		No evidence of usage of technical vocabulary.<\/p>\n

      \u00a0<\/p>\n

      \u00a0<\/p>\n

      \u00a0<\/p>\n

      Shows signs of nervousness<\/p>\n

      as both content knowledge and presentation is incorrect.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      \u00a0<\/p>\n

      \u00a0<\/p>\n

      \u00a0<\/strong><\/p>\n

      \u00a0<\/strong><\/p>\n

      \u00a0<\/strong><\/p>\n

      \u00a0<\/strong><\/p>\n

      \u00a0<\/strong><\/p>\n

      \u00a0<\/strong><\/p>\n

      \u00a0<\/strong><\/p>\n

      \u00a0<\/strong><\/p>\n

      Assessment 1b (10% weighting): Assessment Task<\/strong>:<\/p>\n

      Samsung Electronics chief executive Kwon Oh-hyun has resigned citing an \u201cunprecedented crisis\u201d.<\/strong><\/p>\n

      It is the latest management upheaval at the firm after the heir of the entire Samsung Group was imprisoned for corruption in August.<\/p>\n

      Mr Kwon is one of three co-chief executives of Samsung Electronics. His resignation comes on the same day the firm forecast record quarterly profits, citing higher memory chip prices.<\/p>\n

      \u00a0<\/p>\n

      \u00a0<\/p>\n

      Based on the above input and relevant information regarding the crisis Samsung is facing, you are required to research the following and present your findings in the form of a forum post:<\/p>\n

        \n
      • Impact of this Crisis on the \u201cSamsung\u201d brand (image, equity, loyalty etc.)<\/li>\n
      • Samsung strategy to minimise the negative impact on\u00a0it\u2019s brand.<\/li>\n
      • Suggestions for revitalizing the \u201cSamsung\u201d brand.<\/li>\n<\/ul>\n

        \u00a0<\/em><\/p>\n

        The following criteria will be used to evaluate your Forum Post:<\/em><\/p>\n

        \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/em>\u00aa Referencing and use of proper referencing style<\/p>\n

        \u00aa Research rigour and Quality of resources<\/p>\n

        \u00aa Structure, Vocabulary and Cohesiveness of the Post<\/p>\n

        \u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/em>\u00aa Analysis of issues and use of appropriate examples<\/p>\n

        \u00aa<\/strong> Understanding of concepts<\/p>\n

        \u00a0<\/strong><\/p>\n

        INSTRUCTIONS <\/strong><\/p>\n

        \u00aa This is an Individual assignment.<\/p>\n

        \u00aa The Forum Post should not exceed 600 words, excluding the Bibliography.<\/p>\n

        \u00aa The Bibliography should contain, at least, 3 internationally credible sources such as\u00a0Financial Times,\u00a0The\u00a0\u00a0 Economist,\u00a0Bloomberg Businessweek,\u00a0Fortune,\u00a0Harvard Business Review,\u00a0The Wall Street Journal\u00a0etc. Citation\u00a0(i.e. in-text referencing)\u00a0<\/em>is not mandatory.<\/p>\n

        \u00aa Submission (via <\/em>MOVE) Deadline: To be announced in class<\/strong><\/p>\n

        \u00aa All assignments must be adhered strictly to the deadlines specified by Majan College. Failure to hand in the assignment for any reason and without prior approval and a valid written extension from the module tutor will not be marked and will be awarded a grade G (0) irrespective of the quality of the work. (See student handbook Section 4.4.2.)<\/em><\/p>\n

        \u00aa The Forum Post must be presented in your own words.\u00a0Unacknowledged use of work of others (plagiarism) is regarded as a dishonest practice and will be will be penalised. (See the penalties in the student handbook Section 5.6)<\/em><\/p>\n

        \u00a0<\/u><\/strong><\/p>\n

        \u00a0<\/u><\/strong><\/p>\n

        Additional Guidelines<\/u><\/strong><\/p>\n

          \n
        • The Assignment Submission link on MOVE will be open, a week ahead of the submission date.<\/li>\n
        • You can submit your assignment multiple times, till the submission deadline. Note that Turnitin could take up to 24 hours to produce similarity reports for submissions.<\/li>\n
        • The last submission, within the deadline, will be considered as your final submission.<\/li>\n
        • Assignments\u00a0should be submitted by 6pm on the day of the deadline. There is a grace period until midnight to allow for any technical difficulties, but any assignments\u00a0submitted after this will be counted as late. Technical problems will not be accepted as an excuse for submitting after the day of the deadline.<\/li>\n
        • You are required to tick to confirm the statement: \u201cI confirm that this\u00a0assignment\u00a0is my own and all sources have been \u00a0\u00a0 acknowledged. I understand that the use of other people\u2019s work or ideas without acknowledgement is plagiarism and could result in failing the\u00a0assignment\u201d. You will not be able to submit the\u00a0assignment\u00a0without ticking this box.<\/li>\n
        • In a case of group work, it is recommended that the group should identify a leader who can be responsible for uploading the assignment\u00a0on Turnitin and to share the feedback received from lecturers with the group members.<\/li>\n
        • The similarity percentage of your final submission will be one of the factors considered, for assessing the originality of your assignment.\u00a0However, the decision to report an assignment for plagiarism is taken by the Lecturers, who mark your assignment.<\/li>\n
        • The Lecturers will consider a number of factors such as Assignment type, Part of the assignment where similarity occurs, Nature of similarity\u00a0,<\/em>alongwith the similarity percentage of your assignment, to assess the originality of your assignment. Therefore, similarity percentage would\u00a0not<\/strong>\u00a0be accepted as a basis for disputing academic judgments regarding plagiarism.<\/li>\n
        • Note that the similarity percentage of your submission can change till the submission deadline, if the submissions of other students have similarity to your assignment. Therefore, the similarity percentages are\u00a0not\u00a0<\/strong>final, till the assignment submission is closed.<\/li>\n<\/ul>\n

          GRADING SYSTEM<\/u><\/strong><\/p>\n

          Although grades may be awarded on the basis of marks in some assessments, students should note that both marks and grades will be awarded on the basis of the assessment criteria for each grade.<\/p>\n

          \u00a0<\/p>\n

          Old grading System (Before Feb 2015) <\/u><\/strong><\/p>\n

          \u00a0<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
          GRADE<\/strong><\/td>\nGRADE POINT<\/strong><\/td>\nDESCRIPTION<\/strong><\/td>\nGENERAL Assessment Criteria<\/strong><\/td>\n<\/tr>\n
          A+<\/td>\n16<\/td>\nExcellent<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 An outstanding piece of work.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Shows evidence of wider reading and originality<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Strongly analytical. All important points are covered.<\/u><\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Arguments should be supported by examples and evidence, objectively presented and evaluated,<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Well-structured and well written, without noticeable grammatical or other errors.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Correctly referenced<\/p>\n<\/td>\n<\/tr>\n

          A<\/td>\n15<\/td>\n<\/tr>\n
          A-<\/td>\n14<\/td>\n<\/tr>\n
          B+<\/td>\n13<\/td>\nVery Good<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Very good work.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 All main points will have been covered, though minor issues may have been omitted.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The work will be analytical, balanced and soundly based.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Examples and supporting evidence should have been included.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The writing should be essentially correct, without major grammatical or other errors.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Generally referenced correctly.<\/p>\n

          \u00a0<\/p>\n

          \u00a0<\/p>\n<\/td>\n<\/tr>\n

          B<\/td>\n12<\/td>\n<\/tr>\n
          B-<\/td>\n11<\/td>\n<\/tr>\n
          C+<\/td>\n10<\/td>\nGood<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Generally good work.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Most points will have been covered, but many finer points will generally have been missed.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Shows limited reading.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Arguments\/analysis should be basically well structured and balanced with relevant examples, but with errors and gaps.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The writing is clear, but has errors that nevertheless do not obscure the meaning.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Referencing will be present but may at times be inaccurate or insufficient.<\/p>\n<\/td>\n<\/tr>\n

          C<\/td>\n9<\/td>\n<\/tr>\n
          C-<\/td>\n8<\/td>\n<\/tr>\n
          D+<\/td>\n7<\/td>\nPass<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Satisfactory.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Shows sufficient grasp of the subject to be acceptable.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Tends to be descriptive.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Examples and evidence is likely to be weak and limited.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Shows limited reading.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Referencing is likely to be absent or very poorly carried out.<\/p>\n<\/td>\n<\/tr>\n

          D<\/td>\n6<\/td>\n<\/tr>\n
          D-<\/td>\n5<\/td>\n<\/tr>\n
          E<\/td>\n4<\/td>\nRefer<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Unsatisfactory\/ Compensatable fail.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Serious errors and omissions<\/u>.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Very little analysis<\/p>\n<\/td>\n<\/tr>\n

          F<\/td>\n2<\/td>\nFail<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Work of a very poor standard with little relevant information and\/or serious errors.<\/td>\n<\/tr>\n
          F-<\/td>\n1<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Work containing little of merit<\/td>\n<\/tr>\n
          G<\/td>\n0<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 No work submitted<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

          \u00a0<\/strong><\/p>\n

          New Grading System (Starting Feb. 2015)<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
          Grade Letter<\/strong><\/td>\nMark Band %<\/strong><\/td>\nGrade Descriptor<\/strong><\/td>\nGENERAL Assessment Criteria<\/strong><\/td>\n<\/tr>\n
          A+<\/td>\n80-100<\/td>\nOutstanding<\/td>\nP\u00a0 A\u00a0 S\u00a0 S<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 An outstanding piece of work.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Shows evidence of wider reading and originality<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Strongly analytical. All important points are covered.<\/u><\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Arguments should be supported by examples and evidence, objectively presented and evaluated,<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Well-structured and well written, without noticeable grammatical or other errors.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Correctly referenced<\/p>\n<\/td>\n<\/tr>\n

          A<\/td>\n75-79<\/td>\nExcellent<\/td>\n<\/tr>\n
          A-<\/td>\n70-74<\/td>\n<\/tr>\n
          B+<\/td>\n67-69<\/td>\nCommendable<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Very good work.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 All main points will have been covered, though minor issues may have been omitted.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The work will be analytical, balanced and soundly based.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Examples and supporting evidence should have been included.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The writing should be essentially correct, without major grammatical or other errors.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Generally referenced correctly<\/p>\n<\/td>\n<\/tr>\n

          B<\/td>\n64-66<\/td>\n<\/tr>\n
          B-<\/td>\n60-63<\/td>\n<\/tr>\n
          C+<\/td>\n57-59<\/td>\n\u00a0<\/p>\n

          Good<\/p>\n<\/td>\n

          		\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Generally good work.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Most points will have been covered, but many finer points will generally have been missed.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Shows limited reading.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Arguments\/analysis should be basically well structured and balanced with relevant examples, but with errors and gaps.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The writing is clear, but has errors that nevertheless do not obscure the meaning.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Referencing will be present but may at times be inaccurate or insufficient.<\/p>\n<\/td>\n<\/tr>\n

          C<\/td>\n54-56<\/td>\n<\/tr>\n
          C-<\/td>\n50-53<\/td>\n<\/tr>\n
          D+<\/td>\n47-49<\/td>\n\u00a0<\/p>\n

          Satisfactory<\/p>\n<\/td>\n

          		\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Satisfactory.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Shows sufficient grasp of the subject to be acceptable.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Tends to be descriptive.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Examples and evidence is likely to be weak and limited.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Shows limited reading.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Referencing is likely to be absent or very poorly carried out.<\/p>\n<\/td>\n<\/tr>\n

          D<\/td>\n44-46<\/td>\n<\/tr>\n
          D-<\/td>\n40-43<\/td>\n<\/tr>\n
          E<\/td>\n35-39<\/td>\nMarginal Fail<\/td>\nF\u00a0 A\u00a0 I\u00a0 L<\/strong><\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Unsatisfactory\/ Compensatable fail.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Serious errors and omissions.<\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Very little analysis<\/p>\n<\/td>\n<\/tr>\n

          F<\/td>\n25-34<\/td>\nFail<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Work of a very poor standard with little relevant information and\/or serious errors.<\/td>\n<\/tr>\n
          F-<\/td>\n01-24<\/td>\nFail<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Work containing little of merit<\/td>\n<\/tr>\n
          G<\/td>\n0<\/td>\nNon-Submission<\/td>\n\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 No work submitted<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

          Answer:<\/p>\n

          It has been a common occurring that many organizations undergo the process of rebranding in part or whole or over time. This is known as brand revitalization. One such organization in Oman is The Wave Muscat, which is now known as Al Mouj Muscat.<\/p>\n

          Drivers for the changes in the brand identities:<\/p>\n

          The major driver of the change had been that the major tourism complex in Oman wanted to reflect its Oman and Arab roots along with the majority of the residents in the region where the business entity operated. This means that the management of the major tourism business entity in Oman wanted to grow more close to its customers thus changed its brand to something that is more relatable and can be interpreted easily by the residents of Oman. moreover, another major reason for the change in the brand had been that Al Mouj Muscat had become one of the favorite places for Omani nationals and other Arabs.<\/p>\n

          The elements that constitute the new brand identity<\/p>\n

          The new logo of the business entity has been written in blue and aquamarine that particularly reflects the destination that has been primarily featured with a waterfront thus reflecting the essence of Arab. Moreover, the meaning of the term \u201cAl Mouj \u201c is \u201cthe wave\u201d which further symbolizes Arab and coincides with its major business partners namely the Ministry of Tourism logo and Majid Al Futtaim brand.<\/p>\n

          Communication\/Implementation of the new brand identity<\/p>\n

          The communication of the new brand identity of the business entity had been carried out without any hindrances as Al Mouj Muscat is a very popular entity in Oman and investors in Oman in the recent times have been interested about investment in property rather than equity which further simplifies the rebranding process.<\/p>\n

          \n
          \n

          Related Assignment Samples<\/h3>\n