{"id":433039,"date":"2018-06-19T18:18:19","date_gmt":"2018-06-19T18:18:19","guid":{"rendered":"https:\/\/essaypaper.org\/?p=27130"},"modified":"2018-10-24T08:50:04","modified_gmt":"2018-10-24T08:50:04","slug":"creating-a-measurable-marketing-strategy-across-cultures","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/creating-a-measurable-marketing-strategy-across-cultures\/","title":{"rendered":"Creating A Measurable Marketing Strategy Across Cultures"},"content":{"rendered":"
\n

Creating A Measurable Marketing Strategy Across Cultures<\/h2>\n

In your simulation this week, one item that you will be working on is advertising to include ad copy design, and media placement and ad frequency. As you grow past your Chicago home headquarters, you will need to create a marketing strategy that:<\/p>\n

\u00b7 Presents a core unified picture of your company and brand but also differentiates per individual market segments and cultures.<\/p>\n

\u00b7 Utilizes both traditional (i.e., print media, television, radio) and non-traditional sources (i.e., social media)<\/p>\n

\u00b7 Is cost effective from a budget and resources perspective and can be measured for the Return on Marketing Investment (ROMI)<\/p>\n

Assignment Goal and Thought Process<\/u><\/p>\n

Goal:<\/strong><\/u> You are a business that is conducting operations in multiple countries. \u00a0To engage the audiences in the different geographies with and diverse cultural needs, your company will need to create a core message that can be used as a base upon which to create messages that are tailored to each of your audiences.<\/p>\n

Thought Process<\/strong><\/u><\/p>\n

\u00b7 Researching best and leading-edge practices, including Return on Marketing Investment (ROMI) as required in section 1 will increase your baseline knowledge of how to complete the specific elements required in the 2nd section of the assignment.<\/p>\n

\u00b7 Think outside the confines of the simulation for this assignment. Benchmarking best practices by companies who do this well can be a great resource for you<\/p>\n

\u00b7 The core marketing plan and basic message is based on your vision, mission, competitive strategic plan, 5 Fitnesses and QFD as was discussed in Unit 2 and seen in the Marketplace simulation work you are already doing<\/p>\n

\u00b7 In this work, Ethical Considerations in Global Expansion<\/strong>, you created profiles of the possible countries under expansion consideration, showing cultural and other demographic information. These profiles will help you tailor the core message to and the best delivery mechanisms<\/u> for the product line you have selected which you will describe in section 2 which is tailored to each individual geographic market. Make sure you include specifics on measurement (ROMI)<\/p>\n

\u00b7 If you were going to be presenting this information to your management in a real-world situation, and requesting funds to support your plan, you will need all of this data to be seen as credible and win support for your plan.<\/p>\n

Requirements<\/strong><\/p>\n

In a 4-6-page APA formatted paper excluding<\/u> text, diagrams, and other visual\/oral aids as appropriate, you will prepare the following:<\/p>\n

\u00b7 Present a summary incorporating at least <\/strong>four <\/strong><\/u>academically credible sources<\/strong> in addition to the weekly reading of the best practices you have discovered in your research on:<\/p>\n

\u00b7 creating a core marketing\/advertising strategy<\/p>\n

\u00b7 differentiating elements of this strategy tailored to individual markets and cultures<\/p>\n

\u00b7 integrating traditional and non-traditional sources<\/p>\n

\u00b7 calculating Return on Marketing Investment (ROMI)<\/p>\n

\u00b7 Select at least one<\/strong><\/u> product line your team is working with (Traveler, Workhorse, Mercedes) and submit a specific marketing plan that contains a:<\/p>\n

\u00b7 Core unified message<\/p>\n

\u00b7 Specific messages to the target customer in each of the countries you are selling into<\/p>\n

\u00b7 Plan for how you will measure the results of your plan.<\/p>\n

In this piece on reporting leading edge trends and integrating it into the simulation marketing mix practices the following professional skills:<\/p>\n

\u00b7 Problem solving and critical thinking by analyzing qualitative and quantitative data in decision making.<\/p>\n

\u00b7 Working effectively in teams to collaborate and build relationships.<\/p>\n

RUBRICS<\/strong><\/u><\/p>\n

Creating A Measurable Marketing and Advertising Strategy Criteria Maximum Points.<\/p>\n

1. Present a summary incorporating at least three academically credible sources in addition to the weekly reading of the best practices you have discovered in your research on:<\/p>\n

\u25cf creating a core marketing\/advertising strategy<\/p>\n

\u25cf differentiating elements of this strategy tailored to individual markets and cultures<\/p>\n

integrating traditional and non-traditional sources<\/p>\n

\u25cf calculating Return on Marketing Investment (ROMI)<\/p>\n

40points<\/p>\n

2. Select one product line your team is working with (Traveler, Workhorse, Mercedes) and submit a specific marketing plan that contains a:<\/p>\n

\u25cf Core unified message<\/p>\n

\u25cf Specific messages to the target customer in each of the countries you are selling into<\/p>\n

\u25cf Plan for how you will measure the results of your plan.<\/p>\n

40 points<\/p>\n

3. General Writing and APA Compliance – 20points<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Creating A Measurable Marketing Strategy Across Cultures In your simulation this week, one item that you will be working on is advertising to include ad copy design, and media placement and ad frequency. As you grow past your Chicago home Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-433039","post","type-post","status-publish","format-standard","hentry","category-essay-paper-writing"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/433039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=433039"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/433039\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=433039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=433039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=433039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}