{"id":432305,"date":"2018-06-18T10:09:18","date_gmt":"2018-06-18T10:09:18","guid":{"rendered":"https:\/\/essaypaper.org\/?p=26586"},"modified":"2018-10-24T09:02:46","modified_gmt":"2018-10-24T09:02:46","slug":"discussion-3-evaluating-industry-success","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/discussion-3-evaluating-industry-success\/","title":{"rendered":"Discussion #3: Evaluating Industry Success"},"content":{"rendered":"<h2>Evaluating Industry Success<\/h2>\n<p>Spend some time this week on\u00a0http:\/\/www.adweek.com\/\u00a0and\u00a0http:\/\/adage.com\/, trade publications that provide industry news on advertising, marketing, and media. Choose one advertisement\/campaign to evaluate for this week&#8217;s discussion. Include a link to the advertisement\/campaign and address some of the following points (moving beyond what the publication has already written and incorporating concepts from our text):<\/p>\n<ul>\n<li>What caught your attention about this campaign (tagline, design, humor, etc.)?<\/li>\n<li>What&#8217;s the &#8216;big idea&#8217; behind this campaign and how does it resonate with you?<\/li>\n<li>How does this campaign contribute to the brand of the client?<\/li>\n<li>Who is the targeted audience of this campaign? How do you know?<\/li>\n<li>Is the concept simple or complex?<\/li>\n<li>Does the campaign promote continuity? How?<\/li>\n<li>What do you think about the advertising copy included?<\/li>\n<li>What can you take away from this example and include in your own creative pitch?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Evaluating Industry Success Spend some time this week on\u00a0http:\/\/www.adweek.com\/\u00a0and\u00a0http:\/\/adage.com\/, trade publications that provide industry news on advertising, marketing, and media. Choose one advertisement\/campaign to evaluate for this week&#8217;s discussion. Include a link to the advertisement\/campaign and address some of the <a href=\"https:\/\/www.benedictsol.com\/blogs\/discussion-3-evaluating-industry-success\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-432305","post","type-post","status-publish","format-standard","hentry","category-essay-paper-writing"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/432305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=432305"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/432305\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=432305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=432305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=432305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}