{"id":431633,"date":"2018-03-26T06:01:37","date_gmt":"2018-03-26T06:01:37","guid":{"rendered":"https:\/\/essaypaper.org\/advertising-campaign-assignment-help-advertising-schedule-2\/"},"modified":"2018-10-24T08:53:20","modified_gmt":"2018-10-24T08:53:20","slug":"advertising-campaign-assignment-help-advertising-schedule-2","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/advertising-campaign-assignment-help-advertising-schedule-2\/","title":{"rendered":"ADVERTISING CAMPAIGN ASSIGNMENT HELP &#124; advertising schedule"},"content":{"rendered":"<div id=\"\">\n<hr\/>\n<p><strong> ADVERTISING CAMPAIGN ASSIGNMENT HELP<\/strong><\/p>\n<p>Introduction<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-37645 alignleft\" src=\"\/\/i0.wp.com\/www.onlineassignmenthelp.com.au\/wp-content\/uploads\/2018\/02\/ADVERTISING-CAMPAIGN-ASSIGNMENT-HELP-1024x580.jpg\" alt=\"\" width=\"501\" height=\"284\"\/>Bang the Drum creative is one of the famous Advertising companies and the offices of the advertising company is present in Australia but the regional office is situated in Auckland, Malaysia, New Zealand, and Singapore. The company is performing very well and it can be considered as one of the fast growing companies and the company have almost 300 employees. The Company have most effective creative team and it includes web designers, graphic designers, voiceover artists and video editors<\/p>\n<h2>My role<\/h2>\n<p>The role of a customer relationship manager is to deal with the management team and at the same time proper dealing with the client. Before dealing the client it is important to develop the creative brief because it will help the CRM to develop the advertising campaign. Apart from that CRM also plays most vital role to make proper coordination with the client. In case of making most effective budget and schedule CRM plays one of the major roles.<\/p>\n<h2>My client<\/h2>\n<p>Main client of Bang the Drum creative is the Australian Hardware Ltd. It is one of the best companies and has a good reputation for their huge hardware markets and quality in the home improvement.<\/p>\n<h2>Client<\/h2>\n<p>Australian Hardware Ltd is client of the Bang the Drum creative company. They have almost 138 stores nationally and have almost 10,000 employees who perform their role in various departments. Australian Hardware Ltd focuses mainly in the home renovation and improvement business and they have a huge market for hardware products. The business plan and the marketing plan of AH were actually developed in the year of 2013 but due to the huge range of \u00a0business and market factor the company could not able to perform or act according to the requirements. All the statistics that are created for the organisation was very relevant and with the help of this business plan and market plan they can experience some growth. The growth was not as expected.<\/p>\n<h2>Product<\/h2>\n<p>Main product of the Australian Hardware Ltd is home fittings and various kind of hardware product.<\/p>\n<h2>Key observations<\/h2>\n<p>From current scenario it can be suggested that competitions and opportunities in the hardware DIY market are growing rapidly therefore it creates more opportunities for home renovation. Another thing that is observed that home renovation or reconstruction reality TV show actually inspired customer to update their homes. Hence, Australian Hardware Ltd hire Bang the Drum creative companies staffs to make proper advertisements and visit home renovators to sort out any kind of problems.<\/p>\n<h2>Consumer insight<\/h2>\n<ul>\n<li>Product of Australian Hardware is reliable and quality wise is better.<\/li>\n<li>They have huge market space<\/li>\n<li>Australian Hardware is one of the trusted and well known companies.<\/li>\n<\/ul>\n<h2>Communication objectives<\/h2>\n<ul>\n<li>It is \u00a0important to capture the \u00a0previous customer \u00a0who have \u00a0gone<\/li>\n<li>Australian Hardware \u00a0company encourages \u00a0new customer to increase \u00a0their market<\/li>\n<li>They also make some engagement with DIY home renovators to help that entire customer who wants to transform their homes.<\/li>\n<\/ul>\n<h2>Promise<\/h2>\n<p>Australian Hardware Company not just provides the tools and job in appropriate price for their customer has also provided right tradie.<\/p>\n<h2>Support<\/h2>\n<p>It is one of the Australian local brands and has huge reputation in the market.<\/p>\n<h2>Audience<\/h2>\n<p>Almost every kind of customer such as entire customer who watches TV home renovation show and all those people in between 35-50 years old. Apart from that all those people who has medium income, single income and double income can afford this kind of services,<\/p>\n<h2>Current brand<\/h2>\n<p>The company provide their product in lowest and appropriate price.<\/p>\n<h2>Equity (rational)<\/h2>\n<p>All the products and services are provided by the company is in the right price.<\/p>\n<h2>Desired brand equity (rational)<\/h2>\n<p>Customer will definitely satisfied with their performance as because all the staff of AH is extremely efficient.<\/p>\n<h2>Current brand equity (emotional)<\/h2>\n<p>All the customer is satisfied with the performance of AH ltd<\/p>\n<h2>Desired brand equity (emotional)<\/h2>\n<p>Most of the customer gets satisfied with \u00a0\u00a0the performance of AH therefore they can trus the Australian Hardware ltd<\/p>\n<h2>Mandatory requirements<\/h2>\n<h2>Timelines<\/h2>\n<table>\n<tbody>\n<tr>\n<td><strong>Plan <\/strong><\/td>\n<td><strong>1-4 months <\/strong><\/td>\n<td><strong>4-8 months <\/strong><\/td>\n<td><strong>8-12 months <\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>pre-planning <\/strong><\/td>\n<td\/>\n<td\/>\n<td\/>\n<\/tr>\n<tr>\n<td><strong>research<\/strong><\/td>\n<td\/>\n<td\/>\n<td\/>\n<\/tr>\n<tr>\n<td><strong>creative<\/strong><\/td>\n<td\/>\n<td\/>\n<td\/>\n<\/tr>\n<tr>\n<td><strong>production<\/strong><\/td>\n<td\/>\n<td\/>\n<td\/>\n<\/tr>\n<tr>\n<td><strong>actual campaign <\/strong><\/td>\n<td\/>\n<td\/>\n<td\/>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Total amount of budget is $6 million<\/p>\n<h2>Preferred advertising channels<\/h2>\n<p>Most preferred advertising medium is the TV, Radio, Online, Social media<\/p>\n<ul>\n<li>Main purpose of the advertising is to increase the customer base and to increase the \u00a0\u00a0market share.<\/li>\n<li>It is very important for any organisation to clarify all these \u00a0\u00a0areas which can create difficulties at the time of making advertisement. Therefore proper justification and explanation need to be mentioned.<\/li>\n<li>According to the concept of quantifiable measurement it can be suggested that with the help of \u00a0this kind of approaches it is possible to outline all those objective \u00a0that can increase \u00a0proper \u00a0camping<\/li>\n<li>It is very important to identify the entire internal and external factor which can change the overall scenario in order to make proper advertising campaign is very important to make some different internal and external factor which can develop the marketing strategy.<\/li>\n<li>In order to make proper advertising campaign it is very important to determine all those factor by which it become possible to attract maximum number of audience. Apart from that is also important to identify the requirements of the customer.<\/li>\n<li>At the time of advertising campaigning another thing that need to be maintained is the legal and ethical requirements. All this \u00a0approaches \u00a0need \u00a0to be \u00a0focused in proper manner so that any kind of unpleasant situation can be avoided<\/li>\n<\/ul>\n<h2>Prepare the advertising budget<\/h2>\n<p>The main purpose of the advertising campaign is to attract major number of people and therefore the campaign procedure is organise in four different ways and that are<\/p>\n<p>From the concept of demographic process it can be suggested that the advertising company focuses on different age group of people. \u00a0According to the concept of demographic structure it can be suggested that it will depends over the religion, believe and many more. Here the focus age group is 35-50 years old customers. It is because between this age group people are specific about the choice and this kind of home renovation advertising will attract those entire customer.<\/p>\n<p>According to the concept of Psychographic it can be suggested that is actually depends over the individual\u2019s personality, opinions, values etc. Apart from that from the concept Psychographic \u00a0it can be also be suggested that it is one of the qualitative methodology \u00a0that are used to \u00a0design the customer\u2019s psychological approaches. Therefore at the time of maintaining proper advertisement it \u00a0need to be specify and \u00a0identify all those \u00a0customer who actually follow new trends and at the same \u00a0time \u00a0they actually want to \u00a0modify and renovate their homes. The main focus of this advertising campaign is to attract this customer (Mukherjee &amp; Jansen 2014). Apart from that another target audience of this kind of advertising campaign is to attract young generation because usually young generation love to adopt new trends.<\/p>\n<p>According to the geographic advertising marketing concept it can be suggested that advertising campening is also dependent over the geographical region. In some cases it can be seen that the environment is extremely adverse is some spaces and the communication medium is very low on those area. Therefore it is \u00a0\u00a0difficult for any kind of advertising company to attract these people. Apart from that the advertising campaign is mainly conducted and focuses on those people where environment is pleasant and easy communication is possible. With the help of advertising campaign it becomes possible to attract the customer and convince them to renovate their homes.<\/p>\n<p>According to \u00a0the \u00a0behavioural trends \u00a0of customer \u00a0it can \u00a0be \u00a0suggested \u00a0that \u00a0taste \u00a0of \u00a0different customer is different and it depends on various factor such as their age, social background, environment. In most of the cases it can also be seen that buying trends is different of financially stable customer than a financially week customer. In case of this advertising campaign the company focuses on those people who are capable to perform home renovation practices and can afford the expenses (Hughes, Zhang &amp; Maginnis 2014). Therefore at the time of making the advertising campaign the advertising company needs to clarify cost and expense so that customer can make clear decision. Apart from that social background and environment background is also related with the buying \u00a0\u00a0behavior of the customer. Therefore advertising campaign of the company is mainly focuses on that customer who can adopt new things and has good taste.<\/p>\n<h2>Promise<\/h2>\n<p>The main promise of \u00a0Australian Hardware Ltd \u00a0that are presented in the advertising campaign is \u00a0Australian hardware company not just provide the \u00a0tools and job in appropriate price \u00a0for their \u00a0customer hay also \u00a0provide right tradie.<\/p>\n<p><strong>The Message<\/strong><\/p>\n<p>Main message that are conveyed by the advertising campaigns is to attract the target audience and increase the market share. \u00a0Apart from that another thing that needs to be focuses of the messages is the brand value so that it became possible to increase customer base.<\/p>\n<h2>Resources<\/h2>\n<ol>\n<li><strong>1<\/strong>. Research resources<\/li>\n<\/ol>\n<ul>\n<li>\u00a0\u00a0Market and customer research<\/li>\n<li>\u00a0\u00a0\u00a0SWOT analysis<\/li>\n<li>\u00a0\u00a0\u00a0Benchmarking of \u00a0the \u00a0business<\/li>\n<li>\u00a0\u00a0\u00a0competitive advantage<\/li>\n<li>\u00a0\u00a0\u00a0Licensing and regulations research<\/li>\n<li\/>\n<\/ul>\n<ol start=\"2\">\n<li><strong> Creative resources<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Designers<\/li>\n<li>Social media experts<\/li>\n<li>Planners<\/li>\n<li>\u00a0Producers<\/li>\n<li>Artists<\/li>\n<\/ul>\n<ol start=\"3\">\n<li><strong> Production resources<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Editors<\/li>\n<li>Advertising (digital, print and TV)<\/li>\n<li>Social<\/li>\n<li>Experiential &amp; Events<\/li>\n<li>Print<\/li>\n<\/ul>\n<h2>Budget<\/h2>\n<p><strong>1.<\/strong>In order to maintain proper campaigns it is very important for Australian Hardware to identify all those components by which it is possible to perform proper campaigns. In order to maintain proper campaigning is TV, Radio, and Newspaper. Magazine and social media and in store promotion plays most important role. With the help of TV and social media it is possible to reach out maximum number of people (Lafert\u00e9 <em>et al. <\/em>2015). With the help of newspaper and magazine it is also possible to connect with certain number of people. All this components plays an important role for making a successful campaign for Australian Hardware Ltd.<\/p>\n<p>2.In order to make \u00a0proper \u00a0advertising campening it is very important for any advertising company to check and identify all \u00a0the resources \u00a0that \u00a0play \u00a0most important \u00a0role in order \u00a0to organise \u00a0the \u00a0campaign in proper manner and at the same it will help in the time of budgeting. In case of Australian Hardware Ltd\u2019s campaigning promotion all this resources play some effective roles and that are Market and customer research, SWOT analysis, Benchmarking of the business (Karande, Jiang\u00a0 &amp; Zhu 2014). Some creative resource is Designers, Social, and Experiential &amp; Events. Some production resource that plays another important part in case of organising advertising campening is Editors, Social, and Experiential &amp; Events.<\/p>\n<table width=\"624\">\n<tbody>\n<tr>\n<td><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Item<\/strong><\/td>\n<td><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Cost<\/strong><\/td>\n<\/tr>\n<tr>\n<td>TV<\/p>\n<ol>\n<li>ABC HD<\/li>\n<li>SBS<\/li>\n<li>ABC News<\/li>\n<\/ol>\n<\/td>\n<td>\u00a0<\/p>\n<p>$600,000.00<\/p>\n<p>$500,000.00<\/p>\n<p>$400,000.00<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>Radio<\/p>\n<ol>\n<li>2JJJ<\/li>\n<li>2PNN<\/li>\n<li>1ART<\/li>\n<\/ol>\n<\/td>\n<td>\u00a0<\/p>\n<p>$200,000.00<\/p>\n<p>$400,000.00<\/p>\n<p>$400,000.00<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>Magazine<\/p>\n<ol>\n<li>Architecture Australia<\/li>\n<li>Art and Australia<\/li>\n<li>Arena \u00a0Magazine<\/li>\n<\/ol>\n<\/td>\n<td>\u00a0<\/p>\n<p>$200,000.00<\/p>\n<p>$200,000.00<\/p>\n<p>$200,000.00<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>Newspaper<\/p>\n<ol>\n<li>The Australian<\/li>\n<li>The \u00a0weekly \u00a0Times<\/li>\n<li>Koori \u00a0Mali<\/li>\n<\/ol>\n<\/td>\n<td>\u00a0<\/p>\n<p>$300,000.00<\/p>\n<p>$200,000.00<\/p>\n<p>$200,000.00<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>Newspaper<\/p>\n<p>4.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The Australian<\/p>\n<p>5.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The \u00a0weekly \u00a0Times<\/p>\n<p>6.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Koori \u00a0Mali<\/p>\n<\/td>\n<td>\u00a0<\/p>\n<p>$300,000.00<\/p>\n<p>$200,000.00<\/p>\n<p>$200,000.00<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>Social media<\/p>\n<ol>\n<li>Facebook<\/li>\n<li>Tumblr<\/li>\n<li>Twitter<\/li>\n<\/ol>\n<\/td>\n<td>\u00a0<\/p>\n<p>$100,000.00<\/p>\n<p>$100,000.00<\/p>\n<p>$100,000.00<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>Website<\/p>\n<p>http:\/\/australianhardware.simulations.learn.com.au\/about-us.html<\/p>\n<\/td>\n<td>\u00a0<\/p>\n<p>$200,000.00<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>In-store promotions<\/p>\n<ol>\n<li>Promotion \u00a0through \u00a0print \u00a0media<\/li>\n<li>Online advertising<\/li>\n<li>Point of \u00a0sell<\/li>\n<\/ol>\n<\/td>\n<td>\u00a0<\/p>\n<p>$200,000.00<\/p>\n<p>$100,000.00<\/p>\n<p>$201,000.00<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>Discounts<\/p>\n<ol>\n<li>Table discount<\/li>\n<li>Cash \u00a0discount<\/li>\n<li>Promotional discount<\/li>\n<\/ol>\n<\/td>\n<td>$10,000<\/td>\n<\/tr>\n<tr>\n<td>Agency Fees<\/td>\n<td>$600,000.00<\/td>\n<\/tr>\n<tr>\n<td><strong>Total Spend<\/strong><\/td>\n<td><strong>$6000,000.00<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>1.In order to make campening bang the Drum Creative advertising company maintaining proper scheduling to organise the camping in \u00a0\u00a0proper manner. \u00a0From the time line it can be suggested in the very first stage the advertising focuses on planning part. In this \u00a0part or \u00a0in this population \u00a0the company \u00a0actually \u00a0create \u00a0some \u00a0planning \u00a0ion which way \u00a0the \u00a0total campening will \u00a0go through . after \u00a0that they \u00a0focuses on \u00a0the research part and \u00a0in this stage the advertising \u00a0company \u00a0mainly research all the things that are associated with the organisation (Hsu <em>et al. <\/em>2015). Create some Swot analysis, benchmark analysis. After that the next part is creative scheduling and in this part the advertising company use their graphics designer, web designer to create some creative design.<\/p>\n<p>2.From the mentioned time line it can be suggested that the advertising company perform \u00a0\u00a0their task in some specific manner and the company actually schedule their task with appropriate time period. \u00a0From \u00a0the time line \u00a0it can be suggested that for \u00a0making a \u00a0pre-planning \u00a0the advertising \u00a0company \u00a0acquired \u00a0almost 3 months in \u00a0this \u00a0three months they also performed \u00a0every kind of research which will the advertising company to make some critical analysis about \u00a0the organisation (Tremblay, Tremblay &amp; Isariyawongse,\u00a0 2013).<\/p>\n<p>3.In order to make proper campaigning the advertising company uses some service provider and they play major role in case of making campening \u00a0\u00a0program successful. In order to develop \u00a0the advertising campening more \u00a0attractive \u00a0Bang the Drum Creative advertising company uses \u00a0their \u00a0web \u00a0designer, \u00a0graphics designer, video editors because with the help of this service provider \u00a0they can design their campaigning \u00a0program very attractively (Najafi,\u00a0 Valavi &amp; Alahyari, 2014).). Apart from \u00a0ht \u00a0in order \u00a0to \u00a0\u00a0organise this \u00a0kind of campaigning programming \u00a0various \u00a0kind \u00a0of \u00a0legal \u00a0complexity can arise therefore to avoid \u00a0this \u00a0kind of \u00a0legal \u00a0obligations \u00a0\u00a0they also used \u00a0some \u00a0professionals \u00a0who can handle this.<\/p>\n<ol start=\"4\">\n<li>\u00a0In \u00a0order \u00a0to \u00a0maintain proper scheduling in \u00a0proper manner the advertising \u00a0company also \u00a0use e all the components which are used \u00a0to make \u00a0the \u00a0advertising campaign \u00a0more attractive. In order to reach maximum amount of people the advertising company uses social media and TV channels so that they can make proper apple for the customer. Apart from that by maintaining this scheduling it will help the company to make some effective and realistic budget according to the expanse rate<\/li>\n<\/ol>\n<p>5.According to the objective it can be suggested that it is very important for any organisation to clarify all these areas which can create difficulties at the time of making advertisement. Therefore proper justification and explanation need to be mentioned. Apart from that it can be suggested that with the help of this kind of approaches it is possible to outline those entire objective that can increase proper camping. In order to make proper advertising campaign it is very important to determine all those factor by which it become possible to attract maximum number of audience. Apart from that is also important to identify the requirements of the customer (Tucker, 2014). Apart from the target audience group it can also be suggested that with the help of this advertising campening almost 35-50 years old age group people get attracted. Apart from that it can also be suggested \u00a0that with \u00a0\u00a0the \u00a0help of \u00a0advertising camping \u00a0it is \u00a0possible \u00a0to target all those \u00a0customer \u00a0who want new things and love \u00a0to \u00a0makeover \u00a0their \u00a0homes.<\/p>\n<p>From the discussion it can be suggested that Bang the Drum Creative advertising company is going to organise an advertise camping for the Australian Hardware Ltd. \u00a0In order to make the advertising campening successful the compound plane different kind of activity and select specific customer group so that they can focus specifically. Apart from that in order to increase the customers the organisation uses different kind of media to reach maximum amount of people.<\/p>\n<p><strong>Media scheduling<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Type of Advertising<\/strong><\/td>\n<td><strong>Cost<\/strong><\/td>\n<td><strong>Media (Program\/section of Print)<\/strong><\/td>\n<td><strong>Timing<\/strong><\/td>\n<td><strong>Reach<\/strong><\/td>\n<td><strong>Frequency<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TV<\/strong><\/td>\n<td\/>\n<td\/>\n<td\/>\n<td\/>\n<td\/>\n<\/tr>\n<tr>\n<td>ABC HD<\/td>\n<td><strong>$600,000.00<\/strong><\/td>\n<td>Sport event<\/td>\n<td>6pm<\/td>\n<td>National<\/td>\n<td>2 times<\/td>\n<\/tr>\n<tr>\n<td>SBS<\/td>\n<td><strong>500,000.00<\/strong><\/td>\n<td>Discovery<\/td>\n<td>8pm<\/td>\n<td>\u00a0<\/p>\n<p>National<\/p>\n<\/td>\n<td>2 times<\/td>\n<\/tr>\n<tr>\n<td>ABC News<\/td>\n<td><strong>$400,000.00<\/strong><\/td>\n<td>News<\/td>\n<td>10am- 10pm<\/td>\n<td>National<\/td>\n<td>5 \u00a0times<\/td>\n<\/tr>\n<tr>\n<td><strong>Radio<\/strong><\/td>\n<td\/>\n<td\/>\n<td\/>\n<td\/>\n<td\/>\n<\/tr>\n<tr>\n<td>2JJJ<\/p>\n<p>2PNN<\/p>\n<\/td>\n<td><strong>$200,000.00<\/strong><\/td>\n<td>Talk show<\/td>\n<td>4pm<\/td>\n<td>National<\/td>\n<td>1 times<\/td>\n<\/tr>\n<tr>\n<td>1ART<\/td>\n<td><strong>$400,000.00<\/strong><\/td>\n<td>Voiceover \u00a0drama<\/td>\n<td>7pm<\/td>\n<td>National<\/td>\n<td>1 times<\/td>\n<\/tr>\n<tr>\n<td>1ART<\/td>\n<td><strong>$400,000.00<\/strong><\/td>\n<td>Promotional event<\/td>\n<td>8 am<\/td>\n<td>National<\/td>\n<td>2 times<\/td>\n<\/tr>\n<tr>\n<td><strong>Social Media<\/strong><\/td>\n<td\/>\n<td\/>\n<td\/>\n<td\/>\n<td\/>\n<\/tr>\n<tr>\n<td>\u00a0<\/p>\n<p>Facebook<\/p>\n<\/td>\n<td><strong>\u00a0<\/strong><\/p>\n<p><strong>$100,000.00<\/strong><\/p>\n<\/td>\n<td>\u00a0<\/p>\n<p>Promotional event<\/p>\n<\/td>\n<td>Full day<\/td>\n<td>worldwide<\/td>\n<td>Full day<\/td>\n<\/tr>\n<tr>\n<td>Tumblr<\/td>\n<td><strong>$100,000.00<\/strong><\/td>\n<td>Promotional event<\/td>\n<td>Full day<\/td>\n<td>worldwide<\/td>\n<td>Full day<\/td>\n<\/tr>\n<tr>\n<td>Twitter<\/td>\n<td><strong>$100,000.00<\/strong><\/td>\n<td>Promotional event<\/td>\n<td>Full day<\/td>\n<td>worldwide<\/td>\n<td>Full day<\/td>\n<\/tr>\n<tr>\n<td><strong>Print<\/strong><\/td>\n<td\/>\n<td\/>\n<td\/>\n<td\/>\n<td\/>\n<\/tr>\n<tr>\n<td>Architecture Australia<\/td>\n<td><strong>$200,000.00<\/strong><\/td>\n<td>Advertisement<\/td>\n<td>Once in a day<\/td>\n<td>National<\/td>\n<td>weekly<\/td>\n<\/tr>\n<tr>\n<td>The weekly \u00a0Times<\/td>\n<td><strong>$100,000.00<\/strong><\/td>\n<td>Advertisement<\/td>\n<td>Once in a day<\/td>\n<td>National<\/td>\n<td>Quarterly<\/td>\n<\/tr>\n<tr>\n<td>Koori \u00a0Mali<\/td>\n<td><strong>$201,000.00<\/strong><\/td>\n<td>Advertisement<\/td>\n<td>Once in a day<\/td>\n<td>National<\/td>\n<td>Quarterly<\/td>\n<\/tr>\n<tr>\n<td><strong>Other (Events, etc<\/strong>)<\/td>\n<td\/>\n<td\/>\n<td\/>\n<td\/>\n<td\/>\n<\/tr>\n<tr>\n<td>Promotion \u00a0through \u00a0print \u00a0media<\/td>\n<td><strong>$200,000.00<\/strong><\/td>\n<td>Advertisement<\/td>\n<td>Once in a day<\/td>\n<td>National<\/td>\n<td>weekly<\/td>\n<\/tr>\n<tr>\n<td>Online advertising<\/td>\n<td><strong>$100,000.00<\/strong><\/td>\n<td>Advertisement<\/td>\n<td>weekly<\/td>\n<td>National<\/td>\n<td>Quarterly<\/td>\n<\/tr>\n<tr>\n<td>Point of \u00a0sell<\/p>\n<p>\u00a0<\/p>\n<\/td>\n<td><strong>$201,000.00<\/strong><\/td>\n<td>Advertisement<\/td>\n<td>weekly<\/td>\n<td>National<\/td>\n<td>Quarterly<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Reference list<\/h2>\n<p>Hsu, J. K., Hui, V. W. N., Frantz, J. C., &amp; Pang, E. C. K. (2015).\u00a0<em>U.S. Patent Application No. 14\/734,473<\/em>.<\/p>\n<p>Hughes, C. J., Zhang, X., &amp; Maginnis, P. B. (2014).\u00a0<em>U.S. Patent Application No. 14\/563,858<\/em>.<\/p>\n<p>Karande, C. D., Jiang, X., &amp; Zhu, Z. (2014).\u00a0<em>U.S. Patent Application No. 14\/164,086<\/em>.<\/p>\n<p>Lafert\u00e9, M., Therrien, F., B\u00e9langer-Gravel, A., Lagarde, F., &amp; Gauvin, L. (2015). Promoting physical activity among tweens in Qu\u00e9bec: The WIXX multimedia communication campaign.\u00a0<em>WellSpring<\/em>,\u00a0<em>26<\/em>, 1-4.<\/p>\n<p>McKnight, D., &amp; Hobbs, M. (2013). Public contest through the popular media: The mining industry\u2019s advertising war against the Australian Labor government.\u00a0<em>Australian Journal of Political Science<\/em>,\u00a0<em>48<\/em>(3), 307-319..<\/p>\n<p>Mukherjee, P., &amp; Jansen, B. J. (2014). Performance analysis of keyword advertising campaign using gender-brand effect of search queries.\u00a0<em>Electronic Commerce Research and Applications<\/em>,\u00a0<em>13<\/em>(2), 139-149<\/p>\n<p>Najafi, A. A., Valavi, M., &amp; Alahyari, R. (2014). Evaluation of advertising campaign effectiveness-Case Study (Hamrah\u2019e Aval Company).\u00a0<em>Asian Journal of Research in Marketing<\/em>,\u00a0<em>3<\/em>(3), 98-111.<\/p>\n<p>Tremblay, V. J., Tremblay, C. H., &amp; Isariyawongse, K. (2013). Cournot and Bertrand competition when advertising rotates demand: The case of Honda and Scion.\u00a0<em>International Journal of the Economics of Business<\/em>,\u00a0<em>20<\/em>(1), 125-141.<\/p>\n<p>Tucker, C. E. (2014, September). Social networks, personalized advertising, and privacy controls. American Marketing Association.<\/p>\n<section id=\"tags\" class=\"tag\">\nADVERTISING CAMPAIGN ASSIGNMENT HELP            <\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>ADVERTISING CAMPAIGN ASSIGNMENT HELP Introduction Bang the Drum creative is one of the famous Advertising companies and the offices of the advertising company is present in Australia but the regional office is situated in Auckland, Malaysia, New Zealand, and Singapore. <a href=\"https:\/\/www.benedictsol.com\/blogs\/advertising-campaign-assignment-help-advertising-schedule-2\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[197,386,1],"tags":[],"class_list":["post-431633","post","type-post","status-publish","format-standard","hentry","category-accounting-assignment-help","category-advertising-campaign-assignment-help","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/431633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=431633"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/431633\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=431633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=431633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=431633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}