{"id":431591,"date":"2018-06-16T17:42:34","date_gmt":"2018-06-16T17:42:34","guid":{"rendered":"https:\/\/essaypaper.org\/?p=26075"},"modified":"2018-10-24T09:16:30","modified_gmt":"2018-10-24T09:16:30","slug":"the-strategic-marketing-plan-for-lyft","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/the-strategic-marketing-plan-for-lyft\/","title":{"rendered":"The Strategic Marketing Plan for (Lyft)"},"content":{"rendered":"<div class=\"container\">\n<section class=\"contentWide\">\n<div class=\"content baseWidthCenter\">\n<section class=\"orderContent\">\n<div class=\"panel panel-default orderForm\">\n<div class=\"panel-body\">\n<form class=\"form-horizontal\">\n<div class=\"row\">\n<div class=\"col-lg-10 col-md-9 col-sm-16\">\n<p>Assume that you have been hired as VP of Strategic Marketing for the selected organization. You have been asked to develop the new strategic marketing direction and the plan of implementation covering all 4 P\u2019s of marketing. You will also present the strategic marketing plan to the board of directors of the selected company.<br \/>\nThe Strategic Marketing Plan should follow the outline below:<br \/>\n1 \u2013 Title Page (5 Pts.)<br \/>\n2 \u2013 Table of Contents (5 Pts.)<br \/>\n3 \u2013 Executive Summary (10 Pts.)<br \/>\n4 \u2013 Company\u2019s Background and\/or Problem (10 Pts.)<br \/>\n5 \u2013 Situational Analysis (60 Pts.)<br \/>\nPEST Analysis (15 pts)<br \/>\nCompetitor\u2019s Analysis (Strengths, Weaknesses, Positioning and Market Share) (10 Pts)<br \/>\nComplete SWOT Analysis and SWOT Matrix (15 Pts)<br \/>\nDevelop at least 3 Competitive Advantages based on SWOT analysis (10 Pts)<br \/>\nDevelop a Strategic Focus from the most sustainable competitive advantages. (10 Pts)<\/p>\n<p>6 \u2013 Describe the Company\u2019s Vision, Mission and Values (20 Pts.)<br \/>\n7 \u2013 Segmentation and Target Market (20 Pts.)<br \/>\nAnalysis of potential customers, segmentation of market and selection of Target Market that supports the Strategic Focus.<br \/>\n8 \u2013 Marketing Mix &amp; Implementation Plan (60 Pts.)<br \/>\nDevelopment of Product Strategies aligned with Strategic Focus (10 pts)<br \/>\nDevelopment of Pricing Strategies aligned with Strategic Focus (10 pts)<br \/>\nDevelopment of Distribution Strategies aligned with Strategic Focus (10 pts)<br \/>\nDevelopment of Integrated Communication Strategies aligned with Strategic Focus (10 pts)<br \/>\nDevelopment of Implementation Plan (10 pts)<br \/>\n9 \u2013 Formatting (10 Pts.)<br \/>\nAPA Format Required<br \/>\nTitle Page, Reference Page &amp; Appendix<br \/>\nA minimum of 15 outside references required.<br \/>\n18-24 pages, not including title page, executive summary, reference pages and appendix.<\/p>\n<\/div>\n<\/div>\n<\/form>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Assume that you have been hired as VP of Strategic Marketing for the selected organization. You have been asked to develop the new strategic marketing direction and the plan of implementation covering all 4 P\u2019s of marketing. You will also <a href=\"https:\/\/www.benedictsol.com\/blogs\/the-strategic-marketing-plan-for-lyft\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-431591","post","type-post","status-publish","format-standard","hentry","category-essay-paper-writing"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/431591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=431591"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/431591\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=431591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=431591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=431591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}