{"id":430068,"date":"2018-03-10T21:53:32","date_gmt":"2018-03-10T21:53:32","guid":{"rendered":"https:\/\/essaypaper.org\/assignment-paper-custom-essay-papers-66\/"},"modified":"2018-10-24T08:51:23","modified_gmt":"2018-10-24T08:51:23","slug":"assignment-paper-custom-essay-papers-66","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/assignment-paper-custom-essay-papers-66\/","title":{"rendered":"Assignment Paper | Custom Essay Papers"},"content":{"rendered":"\n
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17\/18 Global Business Development (BUS3003-STD)<\/span><\/em><\/p>\n

Assignment\u00a01: Individual written portfolio<\/span><\/strong><\/p>\n

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Assignment guidelines<\/span><\/strong><\/p>\n

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You must choose a\u00a0British product (in origin)<\/strong>\u00a0sold in the United Kingdom for\u00a0less than \u00a310<\/strong>. Discuss the international business and marketing activities for the product in\u00a0China <\/strong>developing market.<\/span><\/p>\n

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It is important to point out that\u00a0you cannot<\/u>\u00a0<\/strong>select a product that already exists in the developing market you have chosen. For example, Coca-Cola is already sold in Poland so you would not be able to choose this for the assignment.<\/span><\/p>\n

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\u2022The assignment should cover the following four parts:<\/span><\/u><\/strong><\/p>\n

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    \n
  1. The brand and product selected (background company information).<\/span><\/strong><\/li>\n<\/ol>\n

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      \n
    1. Choice of a country and analysis (it is not necessary to justify why you have chosen one developing market over another), but you must explain why the selected product would be suited to that market and why the market is attractive for investment (demographics, culture, nature of competition, GDP growth, ease of doing business index, etc.).<\/span><\/strong><\/li>\n<\/ol>\n

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      1. Select and justify the entry mode strategy for entering the developing market (e.g. exporting, joint ventures, franchising, turnkey project, etc.).<\/span><\/strong><\/li>\n<\/ol>\n

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          \n
        1. Post entry marketing decisions (4Ps) for the first 3 years (you can group these for example into initial entry, years 2 and 3).<\/span><\/strong><\/li>\n<\/ol>\n

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          You\u00a0should<\/strong>\u00a0think of realistic options for the marketing decisions, particularly when talking about promotion and distribution channels. For example, one would not expect an SME with limited finance to be the official sponsor of the Olympic Games in e.g. Tokyo, Japan. However, the firm might be creative about being associated with such an event by promoting the product in association with certain Olympic sports (e.g. gymnastics).<\/span><\/p>\n

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          Your portfolio must:<\/span><\/em><\/strong><\/p>\n

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          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>be 2,500 words in length, excluding references and appendices. However, you will be penalised if appendices are abused. You are allowed\u00a010% above or below<\/strong>\u00a0the word count only;<\/span><\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>be expressed clearly in grammatically correct English;<\/span><\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>use relevant theories to analyse empirical data<\/span><\/em><\/strong>;<\/span><\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>draw relevant conclusions from the analysis;<\/span><\/p>\n

          \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>be\u00a0fully<\/em><\/strong>\u00a0and\u00a0correctly referenced both in the text and at the end using the Harvard system.<\/em><\/strong><\/span><\/p>\n

          \u00a0<\/span><\/p>\n

          Assignments handed in up to\u00a0<\/span>one week<\/span><\/u>\u00a0late will be marked but will receive a maximum grade of D-. Assignments that are received more than one week late will not be marked. All requests for extensions to deadlines should be made\u00a0<\/span>well before the deadline<\/span><\/u>, using the standard form.<\/span><\/p>\n

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          Learning outcomes<\/span><\/u><\/strong><\/p>\n

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          The learning outcomes being addressed through this assignment are:<\/span><\/p>\n

          \u00a0<\/span><\/strong><\/p>\n

          Knowledge and Understanding<\/span><\/em><\/strong><\/p>\n

          a)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Identify and evaluate current debates over the nature and processes of globalisation. Understand the macroeconomic factors and political issues that MNEs have to consider.<\/span><\/em><\/p>\n

          b)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Analyse the global interaction between transnational corporations, governments and global institutions.<\/span><\/em><\/p>\n

          c)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Analyse the differing impact of, and responses to, global economic transition and transformation on the part of specific regions and states.<\/span><\/em><\/p>\n

          \u00a0<\/span><\/em><\/strong><\/p>\n

          Subject-specific Skills<\/span><\/em><\/strong><\/p>\n

          d)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Interpret the literature, showing an ability to select, understand and use appropriate models and frameworks to analyse empirical scenarios. Develop the necessary managerial skills of doing business abroad.<\/span><\/em><\/p>\n

          \u00a0<\/span><\/em><\/strong><\/p>\n

          Key Skills<\/span><\/em><\/strong><\/p>\n

          e)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Work effectively as a team member and facilitator.<\/span><\/em><\/p>\n

          f)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Present a coherent argument in written forms.<\/span><\/em><\/p>\n

          \u00a0<\/span><\/p>\n

          <\/div>\n","protected":false},"excerpt":{"rendered":"

          Normal0 falsefalsefalse EN-USZH-CNX-NONE \/* Style Definitions *\/table.MsoNormalTable{mso-style-name:\u201dTable Normal\u201d;mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-parent:\u201d\u201d;mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin:0cm;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.5pt;mso-bidi-font-size:11.0pt;font-family:\u201dCalibri\u201d,sans-serif;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:\u201dTimes New Roman\u201d;mso-bidi-theme-font:minor-bidi;mso-font-kerning:1.0pt;mso-fareast-language:ZH-CN;} 17\/18 Global Business Development (BUS3003-STD) Assignment\u00a01: Individual written portfolio \u00a0 Assignment guidelines \u00a0 You must choose a\u00a0British product (in origin)\u00a0sold in the United Kingdom for\u00a0less than \u00a310. Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-430068","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/430068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=430068"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/430068\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=430068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=430068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=430068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}