AM807001 ENTREPRENEURSHIP AND INNOVATION
\nASSIGNMENT 2: INDIVIDUAL PROJECT
\nWeighting: 60%
\nLearning Outcomes: 1, 2, 3, 4, 5
\nInnovation and entrepreneurship are utilised to enhance an organisation\u2019s capability to outcompete
\nother organisations.
\nThe purpose of the assignment is to write a report demonstrating your understanding of
\nhow conventional innovation or entrepreneurship has been, or could be, utilised by an
\norganization to achieve market success.
\nTo achieve this outcome select one organisation with which you are familiar (e.g. one where
\nyou are or have been employed) or an organisation which interests you.
\nUtilise your research skills to acquire detailed information about the selected organisation.
\nResearch methods & resources include OP library, Auckland Public Library, Google, online
\njournal databases, and approaching the organisation itself.
\nIt is critical that the data about the organization either be based upon sources from inside
\nthe organization or from published sources such as the Internet or materials from online
\nlibrary database searches.
\nThe key aims of this assignment are to:
\n1) Examine real world business practices
\n2) Critically assess the business strategies being utilised
\n3) Discuss how the business\u2019 practices & strategies can be framed within the context of
\nyour existing knowledge of marketing theories such as Michael Porter\u2019s generic
\nstrategies, the Product Life Cycle (PLC), and the BCG Product Portfolio model.
\n4) Demonstrate your understanding of how the theories, concepts and principles of
\ninnovation can be applied to a real-world situation.
\n2
\nIn terms of coverage, the report should:
\n– Identify a key issue, or issues (maximum of three), which either currently (or in
\nthe future might) adversely impact the organisation\u2019s performance
\n– Identify how innovation could be and\/or is being utilized to respond to the
\nidentified issue(s); thereby mitigating the effect of the issue or issues on
\norganisational performance
\n– Describe the most effective approach for managing the implementation of the
\nproposed innovation
\n– Identify any barriers that may hinder the effective implementation of
\ninnovation(s) and propose how these might be overcome
\nWhere relevant, use appropriate management theories, concepts, and models to provide
\nframeworks to support your ideas and proposed actions.
\nThe length of the main body of the report should not exceed 2500 words. However
\nappendices can be attached and there is no word count restriction for these latter materials
\nYou will be assessed on your ability to collate, sort, and evaluate the research that supports
\nyour critical analysis, as well as communicating the key issues relevant to supporting the
\nconclusions you reach. You must assess the degree to which the selected organisation could
\nbenefit from new innovation or entrepreneurship.
\nA well-written submission will include strong support for its main arguments. This support
\nshould come from secondary data sources (academic articles and business\/market reports
\netc.). You must ALWAYS cite the sources of the evidence and support used in your paper.
\n3
\nSubmission Structure
\nYour submission should will include the following elements:
\n1. Introduction (300 words)
\nThis section should briefly cover the activities and market(s) served by the selected
\norganisation
\n2. Main Body (1500 words)
\nThis section of the submission should contain your assessment of the degree to
\nwhich the selected organisation is engaged in entrepreneurial marketing practices
\nand the exploitation of radical innovation. Critically examine what is working well
\nand what is not. The presented materials should describe what is currently working
\nwell, the nature of any current or future threats facing the organisation, and possible
\ninnovation strategies for overcoming these threats. Present your recommended
\nchanges to the organisation\u2019s future marketing activities. If you do not recommend
\nany changes, justify why this is the case.
\n3. Conclusion (300 words)
\nThis section should summarise the possible benefits of entrepreneurial marketing as
\ndemonstrated by the issues covered in the Main Body of the report.
\nComponents of an effective submission include:
\n(1) Effective use of appropriate management theories and frameworks to provide
\nthe basis of your analysis,
\n(2) Strong evidence of the ability to analyse data, interpret the implications
\ncontained within the data, and then use this information to formulate appropriate
\nfindings & conclusions,
\n(3) Evidence of original thinking,
\n(4) A written submission of professional quality.
\n4
\nMARKING RUBRIC 15+15+15+15 = 60%<\/p>\n","protected":false},"excerpt":{"rendered":"
AM807001 ENTREPRENEURSHIP AND INNOVATION ASSIGNMENT 2: INDIVIDUAL PROJECT Weighting: 60% Learning Outcomes: 1, 2, 3, 4, 5 Innovation and entrepreneurship are utilised to enhance an organisation\u2019s capability to outcompete other organisations. The purpose of the assignment is to write a Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-429576","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/429576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=429576"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/429576\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=429576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=429576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=429576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}