{"id":428683,"date":"2018-10-06T11:16:11","date_gmt":"2018-10-06T11:16:11","guid":{"rendered":"https:\/\/acemystudy.com\/the-hub-of-the-brand\/"},"modified":"2018-10-24T08:47:01","modified_gmt":"2018-10-24T08:47:01","slug":"the-hub-of-the-brand","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/the-hub-of-the-brand\/","title":{"rendered":"The Hub Of The Brand"},"content":{"rendered":"<p><strong>The Hub Of The Brand<\/strong><\/p>\n<p><strong>Brand:Pandora<\/strong><\/p>\n<p><strong>Assignment 3<\/strong><\/p>\n<p>Analyze your brand\u2019s website and write a detailed, client ready report of what you find. This should be formatted and presented like you were hired to audit the website and make recommendations. Each section should be at least a full paragraph and include what you found and what you\u2019d recommend they do to improve. Make sure to include sections for the following:<\/p>\n<p><strong>Business Objectives &amp; KPIs<\/strong><\/p>\n<p>Why does this website exist? What does the brand hope to get out of it? Sales? Leads? Awareness? How can they measure how effective the website is at accomplishing their goals?<\/p>\n<p><strong>Target Market<\/strong><\/p>\n<p>Who is the target audience and what are they visiting the site to accomplish? How successful is the site in accommodating their needs? What could be improved?<\/p>\n<p><strong>Usability<\/strong><\/p>\n<p>How usable is the site? Do they follow standard website conventions? If so, what are they? What is difficult, what is easy? What could be improved? Is the site responsive or mobile friendly?<\/p>\n<p><strong>Search Engine Optimization<\/strong><\/p>\n<p>Is the site search engine optimized? How can you tell? If so, what keywords and phrases are they targeting? If not, what would you recommend they target (make sure to explain <em>why<\/em> and that target words \/ phrases are <em>realistic<\/em> ). What could they do to improve their optimization?<\/p>\n<p><strong>Analytics<\/strong><\/p>\n<p>What metrics would you recommend they monitor in addition to their KPIs?<\/p>\n<p><strong>Requirements<\/strong><\/p>\n<p>\u25cf Include two external links \u2028<\/p>\n<p>\u25cf Include one photo or video \u2028<\/p>\n<p>\u25cf Assignment title must be catchy and interesting \u2028<strong>Expectations <\/strong>\u2028<\/p>\n<p>\u25cf Must be client ready, nicely formatted and formal in language. \u2028<\/p>\n<p>\u25cf You must address each section outlined above in detail. If we don\u2019t get the \u2028impression you have learned the material in this lesson <em>and<\/em> the required readings \u2028we will automatically deduct 2 points. \u2028<\/p>\n<p>\u25cf All sections must include detail about what you found and what you\u2019d recommend \u2028be done to improve. \u2028<\/p>\n<p>\u25cf Your recommendations must be justified based on your own research or \u2028information provided as part of this lesson or class. \u2028<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Hub Of The Brand Brand:Pandora Assignment 3 Analyze your brand\u2019s website and write a detailed, client ready report of what you find. This should be formatted and presented like you were hired to audit the website and make recommendations. <a href=\"https:\/\/www.benedictsol.com\/blogs\/the-hub-of-the-brand\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-428683","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/428683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=428683"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/428683\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=428683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=428683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=428683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}