Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below.
\nThe length of your marketing plan will vary based on your degree of succinctness. Most documents fall between 9-13 double spaced pages. For more details, including minimum lengths by topic, check out our sample McDonald’s marketing plan.
\nNote that you’ve already covered this first set of topics in your Week 2 situational analysis. Feel free to revise your earlier work as needed.
\nA description of your selected company\/brand
\nThe core products\/services they offer
\nA brief history
\nKey current competitors
\nA SWOT (strengths, weaknesses, threats & opportunities) analysis
\nFor each, identify and describe a minimum of 3 examples (12 in total).
\nA description of the product\/service that you want to market & SWOT rationale
\nNow address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context.
\nSegmentation approach and rationale
\ne.g., Demographic, geodemographic, behavioral, psychographic, etc.
\nTarget market(s) description
\nPositioning statement
\nMarketing mix details
\nAddress each “P” (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.
\nSuccess metrics
\nDiscuss at least 3 metrics you might analyze to evaluate the success of your plan.
\nInternational considerations
\nIdentify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.
\nConclusion
\nSummarize your plan and why it deserves to be funded.
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