As you consider the information in the case, think about each phase of development for an IMC plan.
\nDo not be tempted to quickly jump to conclusions about how to allocate the funds \u2013 follow the steps in developing an IMC in order.
\nAs you consider the various options (who and how to target, budget considerations, TV advertising, PR, coupons, etc) weigh the pros and cons of each.
\nRemember you will be evaluated on your overall IMC plan, including the process you used for developing it, NOT on individual components.<\/p>\n
Consider the five stages of developing an IMC plan and come up with some ideas for each of the five stages:<\/p>\n
Identify the target audience
\nEstablish the objectives
\nDetermine the budget (be sure to allocate it among your objectives)
\nDecide the mix
\nEvaluate the outcome<\/p>\n
Be sure to state how it is that you came to the recommendations and conclusions that you did. Describe what you hope to achieve, what you are trying to avoid, and the significance of each step in your plan.<\/p>\n","protected":false},"excerpt":{"rendered":"
As you consider the information in the case, think about each phase of development for an IMC plan. Do not be tempted to quickly jump to conclusions about how to allocate the funds \u2013 follow the steps in developing an Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-427965","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/427965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=427965"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/427965\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=427965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=427965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=427965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}