Scenario: Lee is the owner of Lee\u2019s Tobacco shop (retails) which is located in Boston, MA. Lee has now hired you to design the basic components of a marketing strategy for her business.
\nChecklist: Summarize a marketing strategy for Lee\u2019s addressing each step.<\/p>\n
Step 1:
\nMission Redefine Lee\u2019s Mission. Lee\u2019s current mission is more of a product-oriented mission statement. For example, \u201cWe sell flowers\u201d or \u201cWe make pizza.\u201d
\n\u2022 write a brief summary about what constitutes a strong market-oriented mission statement.
\n\u2022 Rewrite a marketing oriented mission statement for Lee\u2019s business.<\/p>\n
Step 2: Situation Analysis
\n\u2022 Describe methods that Lee could use to identify her internal strengths and weaknesses information. Explain your response.
\n\u2022 Using the online library located in the Academic Tools area, conduct an environmental scan and identify opportunities and threats to the business. Examples could include competitive, technological, economical, sociocultural, political, and legal forces.
\n\uf0a7 After completing your environmental scan or situation analysis, identify Lee\u2019s competitive advantage against her direct and nondirect competitors in the city nearest to where you live. Ex. cost, product, or niche
\n\uf0a7 Explain what advice would you give to Lee in her quest to build a sustainable competitive advantage?
\nStep 3: Marketing Objectives Set Marketing Plan Objectives for Lee\u2019s.
\n\u2022 Identifies at least two S.M.A.R.T. goals (i.e., Specific, Measurable, Achievable, Relevant and Time-bounded).
\nThese first three parts of the paper should be a minimum of 2 pages<\/p>\n
Step 4: Marketing Strategy
\n\u2022 Describe your target market strategy for Lee\u2019s business. Paint a clear picture on who Lee will be targeting for her product.
\n\u2022 Identify four (4) strategies for growth for Lee\u2019s business using market penetration, market development, product development, and diversification.
\n\u2022 Briefly describe your marketing mix strategy.
\nStep 5: Implementation
\n\u2022 Using the concepts from the text, explain how you will turn your plan into a reality.
\nStep 6: Evaluation
\n\u2022 Using the concepts from the text, describe how will you evaluate and control your marketing strategy.<\/p>\n
These second three parts of the paper should be a minimum of 2 pages<\/p>\n","protected":false},"excerpt":{"rendered":"
Scenario: Lee is the owner of Lee\u2019s Tobacco shop (retails) which is located in Boston, MA. Lee has now hired you to design the basic components of a marketing strategy for her business. Checklist: Summarize a marketing strategy for Lee\u2019s Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-427363","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/427363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=427363"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/427363\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=427363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=427363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=427363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}