{"id":427212,"date":"2018-09-29T07:33:58","date_gmt":"2018-09-29T07:33:58","guid":{"rendered":"https:\/\/acemystudy.com\/?p=4876"},"modified":"2018-10-24T08:32:51","modified_gmt":"2018-10-24T08:32:51","slug":"communication-writing-copy-for-a-series-of-flyers-metaphor-and-consumerism-in-mass-media","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/communication-writing-copy-for-a-series-of-flyers-metaphor-and-consumerism-in-mass-media\/","title":{"rendered":"Communication, writing copy for a series of flyers, Metaphor and Consumerism in Mass Media"},"content":{"rendered":"

You are an intern at Miami University, and your boss has asked you to assist with writing copy for a series of flyers that would be sent to a variety of audiences to help boost campus admission visits for the upcoming school year.
\nYour task is to write copy for three different flyers:
\n\u2022 Parents of high school seniors
\n\u2022 Seniors in high schools in the state of Ohio who are in the top 25 percent of their class academically
\n\u2022 Student athletes nationwide who are in their junior year of high school
\nThese will only be one-page flyers, so copy should be concise and highlight points of interest that make the most sense for each audience. Each flyer\u2019s word count should be under 250 words, and the tone and content should be customized for each flyer. If you create flyers, you should upload pdf versions for grading.
\nTips:
\n\u2022 Keep in mind length \u2013 you cannot put every good thing about Miami in this letter!
\n\u2022 Think specifically about each of the three audiences \u2013 what information will pique their interest and be important to them?
\n\u2022 Tone should also be custom \u2013 talking to a parent is different than talking to a student. But, remember, you are still representing Miami University so it should be a tone that makes sense for the university.
\n\u2022 Include a call to action \u2013 what do you want them to do?<\/p>\n

***this paper needs you to find an Advertising picture<\/strong> (you\u2019d better find a picture with metaphor, which will be easily analyzed) and analyze different elements of it.<\/p>\n

*** Also, I need one-paged outlie and notes of this paper. So the research paper will be 11 pages in total.<\/p>\n

***I will provide the PPT for what elements should be mentioned in the paper. For example, multimodality, ethos, pathos, etc.<\/p>\n

\u00a0<\/strong><\/p>\n

WR 150-Metaphor and Consumerism in Mass Media<\/strong><\/p>\n

Fall 2018<\/strong><\/p>\n

Purpose<\/strong> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 This assignment gives you the opportunity to develop your own research question about<\/p>\n

how metaphor is used to promote consumerism in mass media by looking at a particular advertisement or advertisement campaign.<\/strong> \u00a0In this assignment, you will showcase all of the skills you\u2019ve been working on in the WR100\/150 sequence relating to research, critical analysis and synthesis of multiple sources, as you develop and revise your own analysis about how metaphor effectively in specific contexts.<\/p>\n

 <\/p>\n

In devising your topic, think about previous papers from other classes, the course texts, and issues and arguments that have interested you, in addition to any other links to other courses you\u2019ve taken, writing or non-writing courses. In this assignment, you are called upon to deploy all of the skills that we have been honing this semester to be able to explore how metaphor works visually in advertising: rhetoric and rhetorical appeals in multimodality, design principles; how metaphors employ framing via Conceptual Metaphor Theory; In this paper, you will learn to put together an effective research and analysis strategy by producing a research prospectus\/proposal that contains an annotated bibliography of the sources that you think will help you launch your analysis.<\/strong> effective research, argument, critical analysis, rhetorical and metaphor analysis, synthesis of multiple sources and viewpoints, and revision.<\/p>\n

 <\/p>\n

 <\/p>\n

Prospectus\u00a0\u00a0\u00a0\u00a0 <\/strong>1. Write a paragraph that summarizes <\/strong>your prospective topic, methodology, and<\/p>\n

& Annotated\u00a0 <\/strong>argument. So, you\u2019ll need to 1) state your topic, 2) present your primary research<\/p>\n

Bibliography <\/strong>questions or hypotheses (since you may not have come to any conclusions yet), 3)<\/p>\n

indicate how<\/em> you intend to demonstrate your claim\/thesis. You might consider the following questions to help you here: Do my sources constitute a valid body of evidence for the argument I am trying to make? How do my sources support my prospective argument? How do my sources fit together? (150-300 words)<\/p>\n

\u00a0<\/strong><\/p>\n

    \n
  1. Do some preliminary research and identify and annotate at least five promising sources. You should provide a bibliographic entry (as it would appear on the Works Cited page) followed by a summary and some indication of how the source relates to your topic. See sample annotation below. Though I\u2019m not requiring it, this is a useful exercise for all sources. You may want to use RefWorks. (100-200 words each)<\/li>\n<\/ol>\n

     <\/p>\n

    The Prospectus & Annotated Bibliography is due on the day after presentations finish to allow you time to incorporate ideas from other classmates\u2019 presentations.<\/p>\n

     <\/p>\n

    Presentation\u00a0\u00a0\u00a0 <\/strong>The oral presentation of your research proposal\/prospectus is an opportunity for you to share your working thesis and main ideas concerning how metaphor works in your ad(s). It\u2019s an opportunity to present your working thesis and receive feedback<\/strong> both before you hand in your final prospectus\/proposal and before you begin writing. \u00a0Make a multimodal presentation using Power Point or another system to show us your ad(s). You will have a total of 13 minutes<\/strong>, for both your presentation and the ensuing Q&A. Plan to allot no more than<\/em> 9 minutes for presenting your working thesis and one or two critical ideas. Ideally, you will teach<\/em> us something. Feel free to refer to notes, but try not to read from a script. Handouts can be useful (but aren\u2019t required). The presentations themselves will happen on 10\/12, 10\/15, 10\/17.<\/p>\n

    Notes<\/strong>\u00a0 As you research, be sure to keep careful notes<\/strong> that differentiate your ideas from<\/p>\n

    those of other people. This is the best way to avoid inadvertent plagiarism. See Turabian, chapters 9-10. You should also keep copies of your outlines and drafts<\/strong>, as these may be useful in compiling the Final Portfolio. This is relevant for the section of the paper dedicated to related research.<\/p>\n

    Reflection<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 In an appendix, I\u2019d like you to briefly (~250 words) reflect on 1) what generated your initial interest in the topic, 2) how the process of researching clarified or transformed your ideas or direction, 3) the choices you made regarding the structure of your paper, and 4) how you acknowledged and responded to opposing viewpoints in your research process, and those from your peer reviewers. Feel free to mention anything else that you had trouble with or feel really good about.<\/p>\n

     <\/p>\n

    Specifics\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/p>\n