Marketing research<\/p>\n
Focus:<\/p>\n
The focus of this case is the use of market research and sampling techniques in new product development.<\/p>\n
Case Study Question:<\/p>\n
Evaluate the design and implementation of marketing research in this case. Based on this evaluation, would you recommend the launch of the Climp Fecha Facil bag? Why or why not? Justify your responses based on the case data and theory.<\/p>\n
Tips:<\/p>\n
This case involves two data collection stages \u2013 focus groups and purchase intercept interviews (short surveys conducted during a test market). You need to consider all of the primary research conducted in this case when evaluating the design and implementation of the marketing research.<\/p>\n
Think practically \u2013 Brazil is a large country, and it may be impractical to conduct expensive qualitative and quantitative research in many different cities. So balance the \u2018ideal\u2019 against the \u2018practical\u2019 when critiquing what they have done in this case.<\/p>\n
Consider the issue of triangulation of the research.<\/p>\n
Rubric:<\/p>\n
When grading each case analysis submission I look for five things (see rubric attached on the Information page):<\/p>\n
Application of theory (relevance and quality)<\/p>\n
Addresses key case data (relevance and quality)<\/p>\n
Completeness (Addresses all parts of the assigned question)<\/p>\n
Timeliness (Was the submission made by the due date and time?)<\/p>\n
Presentation (Does the entry demonstrate the ability to communicate and present information in an appropriate format?<\/p>\n","protected":false},"excerpt":{"rendered":"
Marketing research Focus: The focus of this case is the use of market research and sampling techniques in new product development. Case Study Question: Evaluate the design and implementation of marketing research in this case. Based on this evaluation, would Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-427184","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/427184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=427184"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/427184\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=427184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=427184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=427184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}