{"id":427137,"date":"2018-09-28T21:05:23","date_gmt":"2018-09-28T21:05:23","guid":{"rendered":"https:\/\/acemystudy.com\/?p=4716"},"modified":"2018-10-24T08:36:44","modified_gmt":"2018-10-24T08:36:44","slug":"marketing-service-quality-case-study","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/marketing-service-quality-case-study\/","title":{"rendered":"Marketing Service Quality Case Study"},"content":{"rendered":"<p>Consider the following scenario:<br \/>\nJose is a frequent flier with ABAirways. As part of his loyalty, he enjoys preferred seating, reduced or free baggage charges, and occasional upgrades. On a recent trip, Jose&#8217;s baggage was damaged as it came out of the carousel. He went right away to the ABAirways desk in the baggage claim area and filed a report.<\/p>\n<p>Two weeks later he received an email from ABAirways, apologizing for the loss but also stating that ABAirways assumes no responsibility of the damage to the bag.<\/p>\n<p>Step 2<br \/>\nSave and submit your assignment.<br \/>\nWhat thoughts do you think are going through Jose&#8217;s head? How might these thoughts affect his future travel bookings and his relationship with ABAirways?<br \/>\nWhat kind of resolution do you think Jose was hoping for? How does that compare with reality?<br \/>\nStep 3<br \/>\nNow consider yourself as the ABAirways representative on Jose&#8217;s case.<br \/>\nWhat thoughts do you think are going through the representative&#8217;s head?<br \/>\nWhat kind of answer or action do you think the representative should have given Jose? How might this be a conflict from the ABAirways policy?<br \/>\nIf the representative believes that the policy is flawed and leading to unhappy customers, what kinds of action might be taken to get the policy adjusted?<br \/>\nConsider this from the perspective of ABAirways management as well as from the perspective of the representative and the perspective of Jose).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consider the following scenario: Jose is a frequent flier with ABAirways. As part of his loyalty, he enjoys preferred seating, reduced or free baggage charges, and occasional upgrades. On a recent trip, Jose&#8217;s baggage was damaged as it came out <a href=\"https:\/\/www.benedictsol.com\/blogs\/marketing-service-quality-case-study\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-427137","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/427137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=427137"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/427137\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=427137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=427137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=427137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}