What do you have to do?
\n\u2022 Write a two page research proposal
\n\u2022 Your research proposal will outline a research plan for a given research objective.
\n\u2022 Your proposal should include the use of a survey.
\nResearch Objective
\nChoose any ONE of the following research objectives for your proposal. I have chosen scenarios that all of you are familiar with. The second paper (details to follow in a separate document) will require you to create a research instrument for this proposal. The third paper will require you to share your instrument with our colleagues in this class, review feedback and data and make corrections to research question\/instrument.
\nScenario 1: EMBA Student commitment to TWU
\nThe TWU Marketing & Communications department wants to understand how TWU College of Business graduate students view the TWU brand. Specifically, they want to know
\n\u2022 Brand perceptions
\n\u2022 Likelihood of alumni of program giving back to TWU (this could be money, time, mentoring, recruitment of students, word of mouth advertising for program)
\nScenario 2: EMBA program evaluation
\nThe College of Business (COB) wants to obtain feedback on the EMBA program. Specifically, COB wants to understand and measure the following:
\n\u2022 Perceptions of program quality and rigor
\n\u2022 How well the program prepares students to meet industry expectations
\n\u2022 Identify areas for improvement
\nScenario 3: EMBA Program Scheduling and Content
\nThe College of Business wants to know if the current EMBA program is meeting the needs of its students. Specifically, COB wants to measure and understand the following:
\n\u2022 Adequacy and relevance of courses and course content
\n\u2022 What disciplines\/courses need to be added? Augmented?
\n\u2022 Is the current scheduling meeting student needs? Any changes required?
\nwhat should your proposal contain?<\/p>\n
\u2022 Background\/Introduction: A short paragraph introducing the topic; how it might help the College of Business.
\n\u2022 Research Objectives: Specify clearly what you want to achieve with this research study. An ideal research proposal should have no more than 2-3 objectives. You are welcome to focus on a subsection of the bullets under your chosen scenario.
\n\u2022 Research question\/Hypothesis: As discussed in the slides, your research question needs to be derived from the research objective. Stick to ONE question\/hypothesis. Don\u2019t make it complicated.
\n\u2022 Identify your Variables: Name and define your variables
\n\u2022 Research Design:
\n\u2022 Type of research design you propose using (exploratory\/descriptive)
\n\u2022 If you are using exploratory research, specify the type of exploratory design (focus group\/depth interview\/secondary data\/case study) and why.
\n\u2022 For survey research, I would suggest that everyone propose using an online web survey. You will be using psychdata.com to build your online survey. You will use my account (details of which will be shared in Paper 2.) An online survey is appropriate for your population because all EMBA students are computer literate and have an e-mail account that is verified and currently in use.
\n\u2022 Sample specification
\n\u2022 Define your population
\n\u2022 Pick a sample size
\n\u2022 If you are proposing exploratory research, specify how you will conduct it. For example, if you want to use focus groups, you need to specify: number of focus groups; number of people per focus group; what you hope to obtain from the focus group.
\n\u2022 For your survey, explain how you are going to reach your respondents
\n\u2022 A typical proposal wil contain a budget and a time line. In this case, you can omit these two items.
\n\u2022 Limitations: In this section, you will discuss aspects of the study that might prevent you from getting a complete and close to accurate result.<\/p>\n
Please note that you do not have to create the actual survey (questions and all) for Paper 1. That will be your task for Paper 2.<\/p>\n","protected":false},"excerpt":{"rendered":"
What do you have to do? \u2022 Write a two page research proposal \u2022 Your research proposal will outline a research plan for a given research objective. \u2022 Your proposal should include the use of a survey. Research Objective Choose Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-426619","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/426619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=426619"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/426619\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=426619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=426619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=426619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}