Financial information for publicly traded companies is available to the public and can be found on a\u00a0domestic company\u2019s 10-K Annual Report on the company\u2019s investor relations page (e.g., Apple Financial
\nInformation) or the U.S. Securities and Exchange Commission (SEC) site under Filings & Forms and on\u00a0many other financial sites including Yahoo! Finance.
\nMergent Online is a financial industry tool available to SNHU students for free. View this video
\ndemonstration.
\nTo Find a Publicly Traded Company
\n\uf0b7 Log in to Brightspace, select the Online Student Services tab at the top of the page, and under
\nAcademic Support, select the Shapiro Library link.
\n\uf0b7 Select the A-Z Database List link, and in the Search for Databases field, enter Mergent Online,
\nclick on GO, and then click on Mergent Online in the results.
\n\uf0b7 This is the direct link: http:\/\/www.mergentonline.com.ezproxy.snhu.edu\/basicsearch.php
\n\uf0b7 Enter a company name in the Company Search – Enter symbol or Company Name field in the
\nfirst section (top, left) and wait one moment for a drop-down menu to appear.
\n\uf0b7 If it is a publicly traded company (meaning its stock trades on an exchange where you can buy
\nand sell shares), it will appear in the list below and you will see the company stock ticker symbol
\nand name.
\n\uf0b7 Click on the company name in the list for details, and confirm that this is the company you
\nintended to search for by reading the Business Summary.
\n\uf0b7 Review the information in the blue box at the top of the page and make note of the company\u2019s
\nassigned Sector and Industry.
\nTo Find Historical Stock Prices
\n\uf0b7 Click on the Equity Pricing tab.
\n\uf0b7 The Time Period defaults to 3 years.
\n\uf0b7 Click on Report above the Controls box.
\n\uf0b7 Once you see the Historical Pricing, choose Download near the top right of thescreen.
\n\uf0b7 Save the Excel file to your computer.
\n\uf0b7 Use the Close price to calculate the percent increase or decrease in the stock price over the
\nseven weekday or three-year period (\u201crate of return\u201d in rubric).
\n\uf0b7 For example, Apple\u2019s stock price on 8\/19\/16 closed at $109.36. Seven weekdays earlier, on
\n8\/11\/16, it closed at $107.93. If you had bought 100 shares of Apple stock on 8\/11\/16at
\n$107.93 and sold them on 8\/19\/16 at $109.36, you would have earned $143 before taxes, which
\nis a 1.32% rate of return. The calculation is (109.36-107.93)\/107.93 x 100 which equals 1.32%.
\n\uf0b7 Apple\u2019s stock price closed on 8\/19\/2013 at $72.53. The three-year rate of return is 50.77%.
\nTo Download Financial Statement Data
\n\uf0b7 Select the Company Financials tab to retrieve financial statement data.
\n\uf0b7 Balance Sheet data will appear, and it defaults to Annual.
\n\uf0b7 Five years\u2019 worth of data will appear, and you can change to 3 years by selecting that option to
\nthe right of the Annuals\/Balance Sheet above the Balance Sheet data.
\n\uf0b7 Choose Refresh at the end of the next row.
\n\uf0b7 Choose Download near the top right of the screen.
\n\uf0b7 Save the Excel file to your computer.<\/p>\n
\uf0b7 Change Balance Sheet to Income Statement and then Cash Flow to get your other financial
\nstatements.
\nTo Find a Competitor
\n\uf0b7 Click on the Competitorstab.
\n\uf0b7 Select Public Global to the right of Competitor at the top of the list of companies.
\n\uf0b7 Click on company name to review the Business Summary to confirm that this is the company
\nyou are interested in.
\n\uf0b7 Review Sector and Industry listed at the top and determine if you want to use this competitor
\nfor your competitive analysis.
\nTo Find Industry Data
\n\uf0b7 Click on the Competitors tab.
\n\uf0b7 Select Public Global to the right of Competitor at the top of the list of companies.
\n\uf0b7 Choose at least five competitors.
\n\uf0b7 Click on each company name to review the Business Summary to confirm that this is the
\ncompany you are interested in.
\n\uf0b7 Review Sector and Industry listed at the top and determine if you want to use this competitor
\nfor your industry analysis.
\n\uf0b7 Determine what financial indicators you would like to compare and collect the needed data
\nfrom the company financial statements for your ratio or Free Cash Flow (FCF) calculations.
\n\uf0b7 Average your calculated results to get an industry average (for example, add the five company
\nFCF\u2019s together and then divide by five).
\nPlease post any questions to your course\u2019s General Questions discussion forum.<\/p>\n","protected":false},"excerpt":{"rendered":"
Financial information for publicly traded companies is available to the public and can be found on a\u00a0domestic company\u2019s 10-K Annual Report on the company\u2019s investor relations page (e.g., Apple Financial Information) or the U.S. Securities and Exchange Commission (SEC) site Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-426385","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/426385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=426385"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/426385\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=426385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=426385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=426385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}