Assume the role of a health educator working to revitalize an existing health education and promotion campaign. You will compose
\na paper that examines the social marketing and advocacy techniques of an existing campaign, and propose recommendations to improve that campaign\u2019s
\neffectiveness today.Tips From Former Smokers: The first paid national tobacco education campaign
\nSupporting material:
\n\u2022 Impact of National Tobacco Education Campaign on Weekly Numbers of Quitline Calls and Website Visitors
\n\u2022 Calls to Quitline Hit Record High After CDC National Tobacco Ad Campaign Launch
\n\u2022 More Than 100,000 Americans Quit Smoking Due to National Media Campaign
\n\u2022 2013 Tips From Former Smokers Campaign Generates 150,000 Calls to Quitlines and 2.8 Million Website Visits
\n\u2022 CDC Ad Campaign Reveals Harsh Reality of Smoking-Related DiseasesTips From Former Smokers: The first paid national tobacco education campaign
\nSupporting material:
\n\u2022 Impact of National Tobacco Education Campaign on Weekly Numbers of Quitline Calls and Website Visitors
\n\u2022 Calls to Quitline Hit Record High After CDC National Tobacco Ad Campaign Launch
\n\u2022 More Than 100,000 Americans Quit Smoking Due to National Media Campaign
\n\u2022 2013 Tips From Former Smokers Campaign Generates 150,000 Calls to Quitlines and 2.8 Million Website Visits
\n\u2022 CDC Ad Campaign Reveals Harsh Reality of Smoking-Related Diseases Tips From Former Smokers: The first paid national tobacco education campaign
\nSupporting material:
\n\u2022 Impact of National Tobacco Education Campaign on Weekly Numbers of Quitline Calls and Website Visitors
\n\u2022 Calls to Quitline Hit Record High After CDC National Tobacco Ad Campaign Launch
\n\u2022 More Than 100,000 Americans Quit Smoking Due to National Media Campaign
\n\u2022 2013 Tips From Former Smokers Campaign Generates 150,000 Calls to Quitlines and 2.8 Million Website Visits
\n\u2022 CDC Ad Campaign Reveals Harsh Reality of Smoking-Related Diseases.ines for Submission: Your health campaign analysis and recommendations paper should be 7 to 10 pages in length with double-spacing, 12-
\npoint Times New Roman font, and APA formatting and citations.
\nCritical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
\nIntroduction: Public
\nHealth Issue: Specifically, the following critical elements must be addressed:
\nI. Introduction: In this section, you will discuss the background of an existing public health campaign, including its goals and information about target
\naudience.
\nA. Provide a brief overview of the public health issue represented in the campaign, including its goals and its importance. Be sure to cite health
\nstatistics that support the prevalence of this issue within the population.
\nB. Identify the campaign\u2019s target audience and highlight key cultural and demographic information about that population. This may include age
\ngroup, customs, beliefs, and values.
\nC. Identify the health behavior that the campaign is trying to modify, explaining why you think the population currently exhibits that behavior. Be
\nsure to apply specific principles of health communication and social marketing in your explanation.
\nD. Describe the prevention methods that are recommended in the campaign, explaining why they are appropriate for influencing the health. Specifically, the following critical elements must be addressed:
\nI. Introduction: In this section, you will discuss the background of an existing public health campaign, including its goals and information about target
\naudience.
\nA. Provide a brief overview of the public health issue represented in the campaign, including its goals and its importance. Be sure to cite health
\nstatistics that support the prevalence of this issue within the population.
\nB. Identify the campaign\u2019s target audience and highlight key cultural and demographic information about that population. This may include age
\ngroup, customs, beliefs, and values.
\nC. Identify the health behavior that the campaign is trying to modify, explaining why you think the population currently exhibits that behavior. Be
\nsure to apply specific principles of health communication and social marketing in your explanation.
\nD. Describe the prevention methods that are recommended in the campaign, explaining why they are appropriate for influencing the health
\nbehavior of the audience. Based on what you know about the existing campaign, briefly discuss the health advocacy techniques that you perceive were used in the
\ncampaign\u2019s development, and how an understanding of the culture of the audience played a role.
\nIII. Recommendations: Now that you have conducted an assessment of the existing campaign, imagine that you will revitalize that campaign for today\u2019s
\naudience. You will propose recommendations on how to improve the campaign\u2019s effectiveness through revised communication and advocacy techniques.
\nA. Recommend new media channels for the promotion of the revitalized campaign, justifying why they are appropriate for the target audience.
\nThese should be media channels that were not previously used in the existing campaign.
\nB. Recommend methods for improving the usage of the four Ps of social marketing in the revitalized campaign. Provide examples to support your
\nresponse.
\nC. Recommend health advocacy techniques for the revitalized campaign based on the cultural considerations of the target audience.
\nD. Recommend a partnership with an organization, individual, or a group of individuals within the population that has a vested interest in improving
\nthe health behavior that the campaign is trying to modify. How would this partnership improve the success of the revitalized campaign?
\nIV. Evaluation Strategies: In this section, you will explain how you plan to evaluate the success of your improved health education and promotion campaign.
\nA. Describe the methodology that was used to evaluate the success of the existing campaign in modifying the health behavior of the audience.
\nB. Discuss the limitations of those evaluation methods in effectively measuring the success of the campaign.
\nC. Recommend appropriate strategies to evaluate the success of the revitalized campaign in modifying the health behavior. For example, how could
\nimpact and\/or outcome evaluation methods be used to evaluate the campaign?
\nD. What are the cultural barriers that may affect the campaign\u2019s ability to influence the health behavior of its audience?
\nGuidelines for Submission: Your health campaign analysis and recommendations paper should be 7 to 10 pages in length with double-spacing, 12-
\npoint Times New Roman font, and APA formatting and citations
\nIntroduction: Health
\nIntroduction: Public
\nHealth Issue.Introduction: Target
\nAudience
\nIntroduction: Health
\nBehavior.Introduction:
\nPrevention Methods.Campaign
\nAssessment:
\nFour Ps of Social
\nMarketing.Campaign
\nAssessment:
\nAppropriateness of
\nCommunication
\nStrategies.Campaign
\nAssessment:
\nGaps in Health
\nCommunication.Campaign
\nAssessment: Advocacy
\nTechniques.Recommendations:
\nNew Media Channels.Recommendations:
\nImproving the Four Ps
\nof Social Marketing.Recommendations:
\nCultural
\nConsiderations.Recommendations:
\nPartnership.Evaluation Strategies:
\nMethodology.Evaluation Strategies:
\nLimitations.Evaluation Strategies:
\nStrategies to Evaluate.Evaluation Strategies:
\nCultural Barriers.Articulation of
\nResponse<\/p>\n","protected":false},"excerpt":{"rendered":"
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