Business Essay Marketing Plan Part I<\/p>\n
Throughout this course, you will compile a comprehensive marketing plan using one of the product\/service scenarios listed below. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up company and will be the catalyst for the three parts of the marketing plan that you will compose in Units II (Part I), IV (Part II), and VII (Part III). The company that you choose to submit a marketing plan for is a fictional start-up company (not an existing company).<\/p>\n
Scenarios for your start-up company are explained below. (Note that these descriptions are basic, and you will need to be creative and develop the business idea\/model for your selected scenario.)<\/p>\n
Scenario #3<\/p>\n
Galaxy Restaurant is a start-up restaurant developed with the idea of providing the customer with a unique dining experience. This could extend from the product offering, service offering, atmosphere, or a host of other unique experiences. Initial research will provide an idea of what this unique dining experience would look like.<\/p>\n
Submissions will be completed in Units II, IV, VI, and VII and, together, will comprise a full marketing plan. While this is a cumulative marketing plan, submit only the designated unit\u2019s work.<\/p>\n
This unit\u2019s submission should consist of the items listed below.<\/p>\n
Include an introduction\/overview of the company.
\nThis section of the marketing plan should introduce the company and business model along with a brief description of the products\/services.
\nDiscuss market research strategies.
\nThis section of the marketing plan should discuss the research strategies that will be used by your company to understand the target market(s), industry, competition, and\/or any other aspects of the company that will provide valuable insight into profitable operations.
\nDescribe the macro environment through a political, economic, social, and technological (PEST) analysis.
\nIn this section, you will compile a PEST analysis of your company. You will analyze how the changes in the macro environment as described in the PEST will impact the company and, specifically, the marketing decisions.
\nEnsure you provide an introduction for this assignment that is engaging and provides a clear background to the purpose of the assignment. The format of the submission should be in essay format using subheadings. Use APA format. Additionally, you need to include a minimum of five sources, three of which must be peer-reviewed, academic sources that are no more than 5 years old.<\/p>\n","protected":false},"excerpt":{"rendered":"
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