For the first written assignment, choose a specific product or service that you have
\nconsumed recently. As examples, you might consider a food or beverage item you
\npurchased, an Uber ride you shared, the cell phone service you utilize, or the dry
\ncleaning service you most recently used. Anything will work; just have a specific product
\nor service in mind. Please write responses to the following questions with respect to that
\nproduct or service.
\n(Please number your responses so that they correspond with the topics below. Use
\nheadings and subheadings as needed.)
\n1. What product or service are you thinking about? In two or three sentences, tell us
\nabout the product or service and the situation in which you purchased or used it.
\n2. Consider the six P\u2019s of marketing (i.e., product, price, place, promotion, people,
\nprocesses) with respect to this product or service. For at least four (4) of the
\nelements, describe and evaluate the element as it applies to your product or
\nservice.
\n3. Think about the company that produced (or sold) the product or provided the
\nservice. Do research on that company (which might include your own personal
\nexperiences, online reviews, the company\u2019s website, and so on) to determine the
\ndegree to which the company practices the marketing concept. Discuss what you
\nfound, including a discussion of whether or not you believe that the company
\npractices the marketing concept. Please include a bibliography of information
\nsources at the end of your written assignment.
\n4. Consider the PSSP Hierarchy of Needs and discuss the basic needs that are
\nsatisfied by the product or service. (Hint: Remember that most products and
\nservices satisfy needs at more than one level in the Hierarchy.)
\n5. Discuss your personal reaction to the product or service that you consumed. How
\nsatisfied were you with it? Discuss the two most important reactions to a product
\nor service and how those reactions apply to your own actions after you
\npurchased and consumed the product or service.
\nIf you find yourself struggling to find things to write to fill three pages, you probably need
\nto think a little deeper about the questions.<\/p>\n","protected":false},"excerpt":{"rendered":"
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