\nWATCH the video case study “Geek Squad: A New Business for a New Environment.”
\nRead the case study discussion on pp. 88-89 of the Marketing text. Keep this case study in mind as you complete this assignment.
\nWrite a 1,050-word report using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization.
\nExplain what the specific key environmental forces are that created an opportunity for your company.
\nIdentify if there have been changes in the purchasing patterns of your organization’s target market in recent years.
\nConduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company’s marketing efforts and product offering in the future.
\nExplain what differentiation strategy your company should undertake to encourage their target market to choose them over other competitors.
\nAnalyze what lessons you might learn from the Geek Squad case study.
\nInclude at least three references, at least one of which must come from the University Library.<\/p>\n
\nIndividual Assignment: Elements of a Marketing Plan Paper<\/p>\n
Purpose of Assignment<\/p>\n
In today?s fast-changing business environment, marketers must understand the environmental factors which will affect their marketing actions. Through environmental scanning, organizations can find out not only what consumers want, but also take advantage of market opportunities before their competition and react and respond quickly to market changes. <\/p>\n
Resources Required<\/p>\n
Marketing Chapter 2, Marketing Chapter 3, Marketing Chapter 5, Marketing Chapter 8, Geek Squad Case Study pp. 88-89<\/p>\n
Grading Guide<\/p>\n
Content
\nMet
\nPartially MetNot Met
\nComments:
\nChoose a company with which you are familiar.
\nExplain the specific key environmental forces that created an opportunity for your company.
\nIdentify if there have been changes in the purchasing patterns of your organization?s target market in recent years.
\nConduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company?s marketing efforts and product offering in the future.
\nExplain what differentiation strategy your company should undertake to encourage their target market to choose them over other competitors.
\nAnalyze what lessons you might learn from the Geek Squad case study.
\nThe paper is 1,050 words in length.
\nTotal AvailableTotal Earned
\n7#\/X
\nWriting Guidelines
\nMet
\nPartially MetNot Met
\nComments:
\nThe paper?including TABLES and graphs, headings, title page, and reference page?is consistent with APA formatting guidelines and meets course-level requirements.
\nIntellectual property is recognized with in-text citations and a reference page (at least three references are used, at least one of which must come from the University Library).
\nParagraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
\nSentences are complete, clear, and concise.
\nRules of grammar and usage are followed including spelling and punctuation.
\nTotal AvailableTotal Earned
\n 3#\/X
\nAssignment Total#10#\/X
\nAdditional comments:<\/p>\n","protected":false},"excerpt":{"rendered":"
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