{"id":35694,"date":"2018-02-20T23:50:30","date_gmt":"2018-02-20T23:50:30","guid":{"rendered":"https:\/\/writemyessayfree.com\/m2_a2-harley-davidson-external-and-internal-analysis-assignment-2-harley-davidson-external-and-internal-analysis"},"modified":"2017-08-16T06:46:42","modified_gmt":"2017-08-16T06:46:42","slug":"m2_a2-harley-davidson-external-and-internal-analysis-assignment-2-harley-davidson-external-and-internal-analysis","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/m2_a2-harley-davidson-external-and-internal-analysis-assignment-2-harley-davidson-external-and-internal-analysis\/","title":{"rendered":"M2_A2 : Harley-Davidson: External and Internal Analysis Assignment 2: Harley-Davidson: External and Internal Analysis"},"content":{"rendered":"<div class=\"the_content_wrapper\">\n<p>M2_A2 : Harley-Davidson: External and Internal Analysis<br \/> Assignment 2: Harley-Davidson: External and Internal Analysis<br \/> Instructions for this assignment: Perform all of the elements listed below.<br \/> This assignment has you complete two parts of a strategic business plan. To see how those parts fit into a full business plan, click here for a strategic business plan outline.<br \/> Part I \u2013 Analysis of the External Environment<br \/> As part of the Strategic Business Plan, you have been asked to:<br \/> Identify and analyze the major driving forces for change in the external environment of the motorcycle industry.<br \/> Analyze the dynamics of competition using Porter\u2019s Five Forces Model of Competition. Correctly assess the dynamics of competition.<br \/> Provide at least three statistics about the size of the motorcycle industry such as revenue, growth rate, number of units sold by manufacturer\/country, etc.<br \/> Summarize the strategic issues firms in this industry face and identify their biggest threats.<br \/> This section should be titled \u201cThe Analysis of H-D\u2019s External Environment.\u201d<br \/> Part II \u2013 Internal Environment Analysis<br \/> Financial<br \/> Gather the financial information necessary to do a complete ratio analysis and the Balance Score Card (BSC) key metrics information.<br \/> If you were going to create a BSC, what would be the key metrics you would measure in each of the four BSC areas:<br \/> Financial<br \/> Customer<br \/> Internal Business Process<br \/> Learning and Growth<br \/> Perform a ratio analysis using H-D\u2019s five-year financial performance. Interpret the meaning of the ratios and financial performance.<br \/> This section should be titled \u201cThe Analysis of H-D\u2019s Current Strategy: Two Views.\u201d Be sure to include the ratio analysis. You may also include other graphics to support your narrative.<br \/> Competitors<br \/> Based on your analysis, you must decide which two competitors present the biggest competitive threat to H-D.<br \/> Perform a financial ratio analysis for the competitors after looking at trends in financial performance over five years, and compare the trends to industry averages.<br \/> Be sure you have a clear ranking of the industries\u2019 competitors.<br \/> This section should be titled \u201cCompetitor Analysis.\u201d Be sure to include the financial ratio analysis. You may also include other graphics to support your narrative.<\/p>\n<p>This assignment should be 4 to 8 pages in length.<br \/> Submit your Word document to the M2 Assignment 2 Dropbox by Wednesday, May 10, 2017.<br \/> Assignment 2 Grading Criteria<br \/> Maximum Points<br \/> External environment analysis: driving forces, dynamics of competition, and at least three statistics about the size of the industry.<br \/> 15<br \/> Summarized strategic issues faced by the industry and identifed their biggest threats.<br \/> 20<br \/> Performed a financial ratio analysis using H-D\u2019s five-year financial performance and interpreted the ratios\u2014see the text for which ratios to perform. Concluded how well the firm\u2019s strategy is working.<br \/> 20<br \/> Created a hypothetical BSC for H-D after selecting which measures you believe are important in the four areas: serving customers, improving processes, learning, and growth and financial performance.<br \/> 15<br \/> Performed a ratio analysis of the financial performance of two competitors and compared them to H-D. Developed a Word document entitled \u201cThe Analysis of H-Ds Current Strategy: Two Views,\u201d which includes analysis of your findings.<br \/> 15<br \/> Developed the documents that include analysis of your findings. Justified ideas and responses by using appropriate examples and references from texts, Web sites, and other references or personal experience. Followed APA rules for attributing sources.<br \/> 15<br \/> Total:<\/p>\n<p>Strategic Business Plan Outline<br \/> Part I \u2013 Feasibility Study<br \/> I. Cover page<br \/> II. Table of Contents<br \/> III. Executive Summary<br \/> IV. Summary of Strategic Direction [Module 1]<br \/> a. Vision<br \/> b. Mission\/ Corporate Values<br \/> c. Goals<br \/> V. Stakeholders Interest\/ Needs<br \/> VI. Analysis of the External Environment [Module 2- Part 1]<br \/> a. Results from Scanning<br \/> b. Results from Monitoring<br \/> c. Competitive Environment<br \/> i. Porter\u2019s Five Forces Model<br \/> ii. Value Net Analysis<br \/> iii. Dynamics of Competition\/ Competitor Analysis<br \/> d. Strategic Challenges\/ Issues facing the Industry<br \/> VII. Internal Environment Analysis [Module 2 \u2013 Part 2]<br \/> a. SWOT Analysis<br \/> b. Value Chain Analysis<br \/> i. Primary Activities<br \/> ii. Secondary Activities<br \/> iii. Resource Based Analysis<br \/> 1. Internal<br \/> 2. External<br \/> 3. Achieving Sustainable Competitive Advantage<br \/> iv. Financial Ratio Analysis\/ Five year period<br \/> VIII. Strategy Analysis [Module 3]<br \/> a. Cost Leadership Strategy<br \/> i. Identify elements that could lead to sustainable advantage<br \/> ii. Advantages\/ Disadvantages of this strategy<br \/> b. Differentiation Strategy<br \/> i. Identify elements that could lead to sustainable advantage<br \/> ii. Advantages\/ Disadvantages of this strategy<br \/> c. Focus Strategy<br \/> i. Identify elements that could lead to sustainable advantage<br \/> ii. Advantages\/ Disadvantages of this strategy<br \/> d. Combination Strategy<br \/> i. Identify elements that could lead to sustainable advantage using several of Cost\/ Differentiation\/ Focus<br \/> ii. Advantages\/ Disadvantages of this strategy<br \/> e. Industry\/ Firm Life Cycle<br \/> i. Strategic implications of each stage analyzed<br \/> IX. Corporate Level Strategy [Module 3<br \/> a. Identify consequences of Diversification<br \/> i. Economies of Scope<br \/> ii. Revenue Enhancement<br \/> iii. Market Power<br \/> b. Identify unrelated Diversification<br \/> i. Financial Synergy<br \/> ii. Parenting<br \/> c. Methods of achieving Diversification<br \/> i. Mergers &amp; Acquisitions<br \/> ii. Strategic Alliances\/ Joint Ventures<br \/> iii. Internal Development<br \/> d. Corporate Ethics in Value Creation<br \/> X. Feasibility Study Summary<br \/> a. Conclusions<br \/> b. Recommendations<br \/> XI. Appendix<\/p>\n<p>Part II \u2013 Strategic Plan<br \/> XII. Cover page<br \/> XIII. Table of Contents<br \/> XIV. Executive Summary<br \/> XV. Global Economy\/ Factors Affecting Global Economy [Module 4]<br \/> a. Motivations\/ Risks<br \/> i. Motivations for Expansion<br \/> ii. Risks in Expansion<br \/> b. Competitive Advantage in Global Markets<br \/> c. Entry Strategies for Global Expansion<br \/> d. Internet Approach\/ Strategy<br \/> i. How the Internet adds value<br \/> ii. Internet Business Models<br \/> iii. Competitive Strategies<br \/> iv. Leverage E-Business Capabilities<br \/> XVI. Corporate Leadership [Module 5]<br \/> a. Direction Setting<br \/> b. Organizational Design<br \/> c. Organizational Culture<br \/> d. Leadership Traits<br \/> e. Ethical Organization Characteristics<br \/> i. Identify elements<br \/> ii. Identify missing elements<br \/> f. Learning Organization Characteristics<br \/> i. Identify elements<br \/> ii. Identify missing elements<br \/> XVII. Strategic Plan Summary<br \/> a. Conclusions<br \/> b. Recommendations<br \/> c. Implementation<br \/> d. Risks<br \/> XVIII. Appendix<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>M2_A2 : Harley-Davidson: External and Internal Analysis Assignment 2: Harley-Davidson: External and Internal Analysis Instructions for this assignment: Perform all of the elements listed below. This assignment has you complete two parts of a strategic business plan. To see how <a href=\"https:\/\/www.benedictsol.com\/blogs\/m2_a2-harley-davidson-external-and-internal-analysis-assignment-2-harley-davidson-external-and-internal-analysis\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-35694","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/35694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=35694"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/35694\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=35694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=35694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=35694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}