{"id":35643,"date":"2018-02-20T23:50:30","date_gmt":"2018-02-20T23:50:30","guid":{"rendered":"https:\/\/writemyessayfree.com\/create-the-value-market-segmentation-analysis"},"modified":"2017-08-16T06:34:10","modified_gmt":"2017-08-16T06:34:10","slug":"create-the-value-market-segmentation-analysis","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/create-the-value-market-segmentation-analysis\/","title":{"rendered":"Create the value market segmentation analysis"},"content":{"rendered":"
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Assignment \u2013 Create the Value: Market Segmentation Analysis and a Value Proposition<\/p>\n

Your company has decided to explore the possibility of developing a new retail brand aimed at a specific target market. Please prepare a report that would form the basis of a planning discussion with your senior marketing managers.  The term retail brand refers to a retail store concept, as opposed to a manufacturer\u2019s product or service brand \u2013 the retail company is the brand \u2013 like Target, GAP or Victoria\u2019s Secret.<\/p>\n

Your report should include a detailed analysis of a potential market segment and a description of the proposed value proposition. Your report should be about 1,000-1,250 words and include a minimum of three references. Please use the APA format for your paper and references. Please include the following sections:<\/p>\n

1.  Brief Description of the proposed retail brand concept<\/p>\n

2. Potential Market Segment<\/p>\n

Identify the characteristics of your potential target market. The figure from the Week 2 lecture is helpful \u2013 you may also include other variables that you consider relevant. You also need to estimate the size of your target market and the revenue potential.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Major Segmentation Variables for Consumer Markets<\/td>\n<\/tr>\n
Geographic region<\/td>\nPacific Mountain, West North Central, West South Central, East North Central, East South Central, South Atlantic, Middle Atlantic, New England<\/td>\n<\/tr>\n
City or metro size<\/td>\nUnder 5,000; 5,000-20,000; 20,000-50,000; 50,000-100,000; 100,000-250,000; 250,000-500,000; 500,000-1,000,000; 1,000,000-4,000,000; 4,000,000 or over<\/td>\n<\/tr>\n
Density<\/td>\nUrban, suburban, rural<\/td>\n<\/tr>\n
Climate<\/td>\nNorthern, southern<\/td>\n<\/tr>\n
Demographic age<\/td>\nUnder 6, 6-11, 12-19, 20-34, 35-49, 50-64, 64+<\/td>\n<\/tr>\n
Family size<\/td>\n1-2, 3-4, 5+<\/td>\n<\/tr>\n
Family life cycle<\/td>\nYoung, single; young, married, no children; young, married, youngest child under 6; young; married, youngest child 6 or over; older, married, with children; older, married, no children under 18; older, single; other<\/td>\n<\/tr>\n
Gender<\/td>\nMale, female<\/td>\n<\/tr>\n
Income<\/td>\nUnder $10,000; $10,000-$15,000; $15,000-$20,000; $20,000-$30,000; $30,000-$50,000; $50,000-$100,000; $100,000 and over<\/td>\n<\/tr>\n
Occupation<\/td>\nProfessional and technical workers; managers, officials, and proprietors; clerical salespeople; craftspeople; forepersons; operatives; farmers; retired people; students; homemakers; unemployed people<\/td>\n<\/tr>\n
Education<\/td>\nGrade school or less; some high school; high school graduate; some college; college graduate<\/td>\n<\/tr>\n
Religion<\/td>\nCatholic, Protestant, Jewish, Muslim, Hindu, other<\/td>\n<\/tr>\n
Race<\/td>\nWhite, Black, Asian, Hispanic<\/td>\n<\/tr>\n
Generation<\/td>\nBaby boomers, Generation Xers<\/td>\n<\/tr>\n
Nationality<\/td>\nNorth American, South American, British, French, German, Italian, Japanese<\/td>\n<\/tr>\n
Social class<\/td>\nLower lowers, upper lowers, working class, middle class, upper middles, lower uppers, upper uppers<\/td>\n<\/tr>\n
Psychographic lifestyle<\/td>\nCulture-oriented, sports-oriented, outdoor-oriented<\/td>\n<\/tr>\n
Personality<\/td>\nCompulsive, gregarious, authoritarian, ambitious<\/td>\n<\/tr>\n
Behavioral occasions<\/td>\nRegular occasion, special occasion<\/td>\n<\/tr>\n
Benefits<\/td>\nQuality, service, economy, speed<\/td>\n<\/tr>\n
User status<\/td>\nNonuser, ex-user, potential user, first-time user, regular user<\/td>\n<\/tr>\n
Usage rate<\/td>\nLight user, medium user, heavy user<\/td>\n<\/tr>\n
Loyalty status<\/td>\nNone, medium, strong, absolute<\/td>\n<\/tr>\n
Readiness stage<\/td>\nUnaware, aware, informed interested, desirous, intending to buy<\/td>\n<\/tr>\n
Attitude toward product<\/td>\nEnthusiastic, positive, indifferent, negative, hostile<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

3. The Value Proposition<\/p>\n

Describe the bundle of benefits\/features that are offered to the target customer. Features are what the company offers and benefits are what the customer derives from these features.<\/p>\n