{"id":35484,"date":"2018-02-20T23:50:30","date_gmt":"2018-02-20T23:50:30","guid":{"rendered":"https:\/\/writemyessayfree.com\/corporate-communication-and-public-relation"},"modified":"2017-08-16T06:33:02","modified_gmt":"2017-08-16T06:33:02","slug":"corporate-communication-and-public-relation","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/corporate-communication-and-public-relation\/","title":{"rendered":"Corporate communication and public relation"},"content":{"rendered":"
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Corporate communication and public relation Report writing
ASSESSMENT 1 \u2013 REPORT<\/p>\n

1. THE TASK<\/p>\n

You have been appointed as a consultant to report directly to Mr. John Williams, Proprietor of John\u2019s Outback Adventures Tours. The company conducts a number of different activities, including tours of the outback. The company\u2019s main clients are international tourists, particularly Chinese.<\/p>\n

John\u2019s Outback Adventures Tours operates from Sydney, Australia. It has an administration department, which answers queries from potential clients and prepares corporate communications & advertising material as well as doing the normal administrative tasks, and a team of tour guides.<\/p>\n

John has identified a number of corporate communication & PR areas he believes need attention. These include:<\/p>\n

Preparing effective corporate communication literature<\/p>\n

Intercultural communication, particularly in relation to Chinese people<\/p>\n

Conflict management<\/p>\n

Developing an effective organizational \u201cculture\u201d<\/p>\n

Effective team communication<\/p>\n

Ethical issues in PR<\/p>\n

Roles of Corporate communications & PR writer<\/p>\n

In order to improve corporate communication skills within the organization, John has asked you to advise him on the implementation of a training program for employees.<\/p>\n

As the first step, you are to identify TWO areas of corporate communication & PR from those listed above that you think are especially important and will commence the process. You will need to justify your choice of areas, outline the content to be delivered and provide practical advice for its implementation. To be credible, it is important that your advice is based on factual information, expert opinion or research based concepts and knowledge relevant to business communication.<\/p>\n

This task is to be presented in the form of a business report, with an introduction, information\/analysis, conclusion and recommendations.<\/p>\n

Your report must contain to a minimum of FIVE reference sources. Two of these must be academic journal references sourced from the Elite\u2019s library resources (www.ee.edu.edu.au\/library). Other appropriate references would include your textbook (Argentis) and other PR Communication textbooks. If you use google or another search engine to find information, you should consider the issue of reliability.<\/p>\n

NOTE: this is an academic exercise so you must use appropriate referencing techniques (Harvard format).<\/p>\n

Length: About 3000 words including all appendices<\/p>\n

Marking Criteria \u2013 Business Report<\/p>\n

Student Name:
Marking Criteria<\/p>\n

Comments<\/p>\n

Mark<\/p>\n

CONTENT (10Marks)
\u2022 Suitable format?
\u2022 Contains the necessary parts?
\u2022 Logically structured?
\u2022 Submitted as required with a professionally worded transmission email?<\/p>\n

ANALYSIS (10marks)
\u00b7 Clearly outlines the issue to be addressed?
\u00b7 Clearly shows use of theoretical concepts?
\u00b7 Demonstrated applications & discussions of 2 areas of corporate communications & PR
\u00b7 Develops a logical argument?
\u00b7 Uses relevant evidence\/material to support argument?
\u00b7 Makes appropriate recommendations?<\/p>\n

PRESENTATION (5 Marks)
\u2022 Professional presentation?
\u2022 Writing clear and easily read?
\u2022 Correct grammar, punctuation, spelling?
\u2022 Correct referencing and reference list (APA)?
\u2022 Required length +\/- 5%? Word count provided?<\/p>\n

TOTAL MARKS<\/p>\n

\/25<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Corporate communication and public relation Report writing ASSESSMENT 1 \u2013 REPORT 1. THE TASK You have been appointed as a consultant to report directly to Mr. John Williams, Proprietor of John\u2019s Outback Adventures Tours. The company conducts a number of Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-35484","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/35484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=35484"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/35484\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=35484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=35484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=35484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}