{"id":33083,"date":"2018-02-20T23:50:30","date_gmt":"2018-02-20T23:50:30","guid":{"rendered":"https:\/\/writemyessayfree.com\/write-an-integrated-marketing-communication-plan"},"modified":"2017-08-16T06:12:15","modified_gmt":"2017-08-16T06:12:15","slug":"write-an-integrated-marketing-communication-plan","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/write-an-integrated-marketing-communication-plan\/","title":{"rendered":"Write an integrated marketing communication plan"},"content":{"rendered":"<div class=\"the_content_wrapper\">\n<p>You are an IMC Manager of a company or starting a company. Write an Integrated Marketing Communication Plan (IMC) of 2000 words maximum not including references.<\/p>\n<p>Develop and write an alternative IMC plan that involves the company you currently work for or the company you want to start up. You must address the following in your IMC plan.<\/p>\n<p>1. Brief background, of company its products\/services and its marketing objectives.<\/p>\n<p>2. Information on the target audience segment analysis.<\/p>\n<p>3. Develop at least 3-5 communication (advertising) objectives \u2013 such as developing brand awareness, promoting product\/services and company knowledge, influence interests or consumer attitudes, developing, the product\u2019s image or influencing the purchase intentions.<\/p>\n<p>4. Choose one of the alternative styles of creative advertising and justify your communication objectives ethical issues.<\/p>\n<p>5. Develop a media plan \u2013 select the media vehicle(s) you will use to achieve your objectives and creative strategy. Justify your use of specific media based on how communicates with your target market.<\/p>\n<p>6. Provide details of its evaluations\/how will you measure IMC plan effectiveness.<\/p>\n<p>Skills<\/p>\n<p>\u2022 This is an individual assessment (no groups).<br \/> \u2022 Be creative<br \/> \u2022 You are IMC Manager and your report should be professionally presented<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>You are an IMC Manager of a company or starting a company. Write an Integrated Marketing Communication Plan (IMC) of 2000 words maximum not including references. Develop and write an alternative IMC plan that involves the company you currently work <a href=\"https:\/\/www.benedictsol.com\/blogs\/write-an-integrated-marketing-communication-plan\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-33083","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/33083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=33083"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/33083\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=33083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=33083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=33083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}