{"id":28838,"date":"2018-02-20T23:50:30","date_gmt":"2018-02-20T23:50:30","guid":{"rendered":"https:\/\/writemyessayfree.com\/assignment-2-business-environment-and-marketing-research"},"modified":"2017-08-12T07:22:45","modified_gmt":"2017-08-12T07:22:45","slug":"assignment-2-business-environment-and-marketing-research","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/assignment-2-business-environment-and-marketing-research\/","title":{"rendered":"Assignment 2: Business Environment and Marketing Research"},"content":{"rendered":"<p>Using the Waters Bottling Companyin <b>Module 1<\/b>, continue to build the <b>Marketing Plan Sections<\/b> for the product you have selected\/ invented\/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis. This assignment represents Section 2 of the Marketing Plan. Use the Marketing Plan <a href=\"http:\/\/vizedhtmlcontent.next.ecollege.com\/pub\/content\/49e7f095-94bb-47ce-ba8c-7df150aaf3c5\/MKT230_MarketingPlanningGuide.docx\" rel=\"nofollow noopener\" target=\"_blank\">guide<\/a> to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 2 \u2013 Marketing Research &amp; Target marketing (<b>Module 2<\/b>).<\/p>\n<p><b>Section 2 \u2013 Market Research &amp; Targeting (Module 2)<\/b><\/p>\n<ul>\n<li>Market Research\n<ul>\n<li>Research Methods &amp; Data Mining<\/li>\n<li>Market Research Process<\/li>\n<\/ul>\n<\/li>\n<li>Consumer Behavior\n<ul>\n<li>B2C vs. B2B<\/li>\n<li>Consumer Decision Making Process<\/li>\n<li>Factors Affecting B2C and B2B consumer behavior<\/li>\n<\/ul>\n<\/li>\n<li>Market Segmentation\n<ul>\n<li>Market Segmentation Concepts<\/li>\n<li>Segmentation Process<\/li>\n<li>Segmentation Strategies<\/li>\n<\/ul>\n<\/li>\n<li>Target Marketing<\/li>\n<\/ul>\n<p>Relate all responses using the WBC scenario and the product you have selected to market in <b>Module 1<\/b>. Create a 4- to 6-page Word document for your Marketing Plan sections. Apply a standard business writing style using the Market Planning Guide sections as your (headers\/ sub heads\/ bullets) to your work. Be sure to cite your work in the APA format. Use the following file-naming convention: <b>LastnameFirstInitial_M2_A2.doc<\/b>. For example, if your name is John Smith, your document will be named SmithJ_M2_A2.doc.<\/p>\n<p>Submit your Word Document to the <b>M2: Assignment 2 Dropbox<\/b> by <b>Wednesday, May 10, 2017<\/b>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Using the Waters Bottling Companyin Module 1, continue to build the Marketing Plan Sections for the product you have selected\/ invented\/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your <a href=\"https:\/\/www.benedictsol.com\/blogs\/assignment-2-business-environment-and-marketing-research\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-28838","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/28838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=28838"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/28838\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=28838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=28838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=28838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}