Purpose of Assignment <\/b><\/p>\n
The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization’s survival. Students will respond to a specific scenario that requires them to address the concepts both critically and creatively to solve the scenario’s dilemma.<\/p>\n
Assignment Steps <\/b><\/p>\n
Resources:<\/b> Marketing: Ch. 2: pg. 40-46, 54-69; Ch. 3: pg. 72-92; Ch. 8: pg. 207-227; Ch. 9: pg. 242-257; Week 2 video<\/p>\n
Scenario: <\/b>You are the marketing manager for a local nonprofit charity whose funding is based on membership fees. You’ve noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization’s ability to survive and grow. You have decided to implement the Five-Step Marketing Research Process to help understand the problem and create solution strategies to implement. <\/p>\n
Create<\/b> a 10- to 20-slide (not counting the cover slide and reference slide) (INTRODUCTION & CONCLUSION REQUIRED! NO PLAGIARISM!!!<\/b>!) Microsoft\u00ae PowerPoint\u00ae presentation with speaker’s notes on the Five-Step Marketing Research Approach detailing how you will use each step to solve the membership issue the local nonprofit charity is facing.<\/p>\n
Address<\/b> the following in your role as marketing manager: (BULLETS NEED TO BE ANSWERED THOROUGHLY AS WELL AS SHORT NOT DRAGGED ON EACH SLIDE SHOULD CONTAIN 3-4 BULLETS!)<\/b><\/p>\n
\u00b7 Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing. <\/p>\n
\u00b7 Describe each step of the Marketing Research Approach (one slide for each step) in detail including its goal, and create an example aligned to the scenario above to illustrate how that stage would be implemented toward the problem’s solution.<\/p>\n
\u00b7 Define the two types of research data this process gathers and their pros and cons. Share examples of each type that would be useful in solving the scenario.<\/p>\n
\u00b7 Compare and contrast the Five-Step Process with two alternative methods for conducting marketing research. What are the pros and cons of each?<\/p>\n
\u00b7 Define what it means to differentiate a service and provide an example to illustrate how the local nonprofit charity in the scenario can use the strategy to help increase target market interest.<\/p>\n
\u00b7 Explain how differentiation will help position the organization.<\/p>\n
Cite <\/b>a minimum of two peer-reviewed sources with one being from the textbook or the University Library.<\/p>\n
Format<\/b> your presentation consistent with APA guidelines<\/p>\n","protected":false},"excerpt":{"rendered":"
Purpose of Assignment The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization’s survival. Students will respond to a specific scenario that requires them to address the Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-26685","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/26685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=26685"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/26685\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=26685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=26685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=26685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}