Case Study: Measurement of Variables<\/b> \u2013 Operational Definitions<\/b><\/p>\n
Chapter 11: TheStandard AsianMerchantBank<\/b><\/p>\n
TheStandardAsianMerchantBankisa MalaysianmerchantbankheadquarteredinKuala Lumpur.Thebankprovidesfinancialservicesin assetmanagement,corporatefinance,and securities broking. Clients of The Standard Asian Merchant Bank are among others institutional investors, foundations, (semi) public institutions, companies, and high net- worthindividualclients.SegmentsinwhichTheStandardAsianMerchantBankoperatesare smallandmedium-sizedlistedcompanies,realestate,andbiotechfirms.<\/p>\n
SyafiqAimiisa BusinessstudentfromtheNationalUniversityof Malaysiawhichislocatedin Bangi, Selangor -about 35km south ofKuala Lumpur. Syafiq iscurrentlyundertaking a research project for the Structured Products (SP) desk ofThe Standard Asian Merchant Bank\u2019s securities department. The SP desk is responsible for developing and selling structuredproducts:investmentsthatconsist ofa portfolioofsecuritiesandderivatives. Structured products areinvestment instruments thatarecreatedtomeetspecific needs thatcannotbemetfromstandardizedfinancialinstruments.TheproductsoftheSPdeskare tailor-madeandtheyaredevelopedbasedonthe StandardAsian MerchantBank\u2019sniche specializations which are Asian listed real estate companies, life sciences companies, and shares.<\/p>\n
TheSPdeskofTheStandardAsianMerchantBankhasitsownwebsitethatisprimarilyused toprovideinformationtotheusersofthewebsite.Thewebsitecontainsinformationabout theproductsoffered(e.g.,brochures,legaldocuments,andbid-askspreads),publications, andcontactinformation.Thewebsitecanbeclassifiedasa services-oriented relationship- building website. There are two main groups of website users; financial advisors and institutionalclientsoftheSPdesk.Theyusethewebsitetoexamineproductfeatures,prices oftheproductsofferedbytheSPdesk,andlegalinformation.<\/p>\n
For the SP desk, there are several reasons why they have asked Syafiq to undertake a researchproject:<\/p>\n
1. Satisfactionwiththewebsitehasneverbeenmeasured.Asaresult,theSPdeskdoes notknowhowtheusersexperiencethewebsite.Thecurrentcontentandlayoutof thewebsitearebasedonassumptionsofwhatusersarelookingforonthewebsite. Forthisreason,thewebsitemaycontainelementsdeemedunnecessarybytheusers andit mightlackfeaturesthatareimportanttotheusers.<\/p>\n
2. Usersofthewebsiteonlyspendasmallamountoftimeonthewebsite.In2011,<\/p>\n
morethan70%(75.4%)ofthevisitorsspentlessthan30secondsonthewebsiteof theSPdesk(AWStats,2011).Theproductsofferedatthewebsitearequitecomplex and clients often have a lack of knowledge concerning Structured Products. Therefore it is desirable to encourage website users to spend more time on the website.<\/p>\n
3. Thewebsiteisnotself-explanatory.Consequently,peoplecontactemployeesofthe SPdesktoaskforexplanationandclarification.Thisisatimeconsumingprocessthat isrelativelyexpensiveforasmalldesk.<\/p>\n
Basedonpreliminaryresearch,thefollowingproblemstatementwascreatedbySyafiq:<\/p>\n
\u201cWhatelementsareofimportanceindrivingSatisfactionwiththe WebsiteintheAsian investmentbankingindustry,towhatextentdothesevariablesinfluenceSatisfaction with theWebsite,andhowcantheresultsofthisstudybeusedtocreateawebsitefortheSP deskthat isself-explanatory, that peopleuseas theirmain information sourceand that websiteusersspendmoretimeon?\u201d<\/p>\n
SeveralresearchmethodsareusedbySyafiqtoanswertheproblemstatement.Inorderto determinethevariablesrelevanttohisstudySyafiqhascarriedoutaliteraturereviewand face-to-face interviews. Based on the literature review and a rigorous analysis of the interviewsSyafiqhasdevelopedthefollowingconceptualmodel.<\/p>\n
Informationquality<\/p>\n
Systemquality<\/p>\n
Interactivity<\/p>\n
SatisfactionwiththeWebsite<\/p>\n
Systemdesignquality<\/p>\n
Syafiqnowwantstocollectquantitativedatatobeabletotestthismodelwithmultivariate regressionanalysis.In ordertocollectthesequantitativedata,Syafiqis currentlybusywith designingasurveywhichhewantstopostonline.Hehasdevelopedthefollowingtablethat shouldhelphimtooperationalizetheconstructsinhisconceptualmodel.<\/p>\n
Table 1:Overview oftheConstructs\/variables inmyModel,\u201cSubconstructs\u201d, andSurvey<\/p>\n
Questions<\/p>\n
Information quality<\/p>\n
Variable<\/p>\n
Definition<\/p>\n
Surveyquestions<\/p>\n
Informationcontent<\/p>\n
Referstothecontent ofthe information providedbythewebsite (Hernandezet al. 2009)<\/p>\n
Therangeofinformationishigh.<\/p>\n
The information isapplicabletothewebsite\u2019sactivities(zie relevance).<\/p>\n
The information isdetailed (zieaccuracy).<\/p>\n
The maingoalofthe informationonthewebsiteisclear.<\/p>\n
Thewebsiteprovidesin-depth information.<\/p>\n
The information onthewebsiteisinformative toyourusage. The information onthewebsiteisvaluable toyour usage. The information onthewebsiteisoftheappropriatedetail.The contentonthewebsitesupportsitsintendedpurpose.<\/p>\n
Relevance<\/p>\n
Referstothedegreetowhichthe<\/p>\n
information meetstheneeds ofthe websiteuser (Muylle etal.2004).<\/p>\n
Thewebsiteprovidesinformation thatexactlyfits your needs.<\/p>\n
The information isapplicabletothewebsite\u2019sactivities.<\/p>\n
The information inthewebsiteisrelevant.<\/p>\n
The information inthewebsiteistothepoint.<\/p>\n
The information inthewebsitedoesnothelpmeatall.<\/p>\n
Up-to-date<\/p>\n
Referstothecurrencyofthe information onthewebsite (McKinneyetal. 2002).<\/p>\n
Information isalwaysupdated inthesite.<\/p>\n
Thewebsiteprovidesup-to-dateinformation.<\/p>\n
The information iscurrent.<\/p>\n
Yougetthe information youneedintime.<\/p>\n
Understandability<\/p>\n
Referstotheclearnessand goodnessofthe information (Cheung and Lee2005, 2008).<\/p>\n
Thecontentofthewebsiteiseasytounderstand. The meaning ofthe informationisclear.<\/p>\n
The information inthewebsiteisclear to me.<\/p>\n
The information inthewebsiteispresentedclearly. The information isclear in meaning.<\/p>\n
The information iseasytocomprehend.<\/p>\n
Ingeneral, information onthewebsite isunderstandablefor youto use.<\/p>\n
Completeness<\/p>\n
Referstothecompletenessofthe<\/p>\n
information onthewebsite(Muylle<\/p>\n
etal. 2004)<\/p>\n
Thewebsiteprovidescomprehensive information.<\/p>\n
Thewebsiteprovidessufficientinformation. The information inthewebsiteiscomplete.<\/p>\n
The information inthewebsiteissufficientlydetailed.<\/p>\n
Reliability<\/p>\n
Referstothedegreeofconsistency anddependabilityoftheinformation onthewebsite(Cheung andLee<\/p>\n
2005,2008; McKinneyetal.2002).<\/p>\n
Thewebsiteprovidesinformation that youtrust. The information onthewebsiteistrustworthy. The information onthewebsiteis credible.<\/p>\n
Ingeneral, information onthewebsite isreliableforyoutouse.<\/p>\n
Accuracy<\/p>\n
Referstothedegreetowhichthe information onthewebsite is perceivedtobeprecise(Muylle etal.<\/p>\n
2004;Zhangand vonDran2002).<\/p>\n
Thewebsiteprovidesaccurate information. Thewebsiteprovidespreciseinformation. The information onthewebsiteisdetailed. The information onthewebsiteisaccurate.<\/p>\n
The information onthewebsiteisnotprecise. I canrelyonthe information inthewebsite.<\/p>\n
The information inthewebsiteissufficientlydetailed.<\/p>\n
Usefulness<\/p>\n
Referstothedegreetowhichthe user believesthattheinformation onthewebsitewill enhancetheir decision (Cheung and Lee2005,<\/p>\n
2008; McKinneyetal.2002)<\/p>\n
The information onthewebsiteisuseful.<\/p>\n
The information onthewebsiteisinformative toyour usage.<\/p>\n
The information onthewebsiteisvaluable toyour usage.<\/p>\n
Ingeneral, information onblackboard isusefulfor youtouse.<\/p>\n
Systemquality<\/p>\n
Variable<\/p>\n
Definition<\/p>\n
Surveyquestions<\/p>\n
Navigability<\/p>\n
Referstothe easewithwhichusers<\/p>\n
canfindtheneededinformation on thewebsite(Schmidt etal. 2007; EvansandKing 1999*).<\/p>\n
I findthesite easytonavigate.<\/p>\n
Thenavigation linksarestated in everypage.<\/p>\n
Itiseasytofindtheinformation I needfromthiswebsite.<\/p>\n
The organizationofthecontentsofthissite makesit easyfor meto know whereI amwhennavigatingit.<\/p>\n
You obtaindesired information quickly. Itiseasyto locate the information.<\/p>\n
Thewebsite isbeing easytogobackandforthbetweenpages. Thewebsite isprovidinga few clickstolocate information.<\/p>\n
Ingeneral, thewebsite iseasytonavigate.<\/p>\n
Access<\/p>\n
Referstotheavailabilityofthe websiteatall times(Cheung and Lee<\/p>\n
2005; 2008)<\/p>\n
Thewebsite isresponsivetoyour request.<\/p>\n
Ingeneral, thewebsiteprovidesgoodaccess.<\/p>\n
Thewebsite isavailable atall times.<\/p>\n
Thewebsitecanbeaccessedusingdifferentbrowsers(OS).<\/p>\n
Easeof use<\/p>\n
Referstothe easewithwhichthe website canbeused(Tarafdar and Zhang 2006).<\/p>\n
I findthesite easytooperate.<\/p>\n
Thewebsite iseasytounderstand.<\/p>\n
Thiswebsite issimple touse, evenwhenusing itfor thefirsttime. Thewebsite iseasytouse.<\/p>\n
Thewebsite isuser-friendly.<\/p>\n
Itisdifficulttooperatethewebsite.<\/p>\n
Ingeneral, thewebsite isuser friendly.<\/p>\n
Thewebsite iswell organized.<\/p>\n
I findthewebsite easytouse.<\/p>\n
Speed<\/p>\n
Referstothedegreetowhichthe websiteusersperceivethewebsite tobefastorslow(Muylle etal.<\/p>\n
2004).<\/p>\n
I findthesitedownloadtimeacceptable. Thespeedofdisplaybetweenpagesishigh.<\/p>\n
There isverylittle timebetween myrequest forpagesandhavingthe pagesdisplayed onmy computer.<\/p>\n
Therateatwhich informationisdisplayed isfast. Thesitedoesn\u2019twastemytime.<\/p>\n
Thewebsite istimeconsuming.<\/p>\n
Itdoesnottake muchtimetogetfromoneplace inthewebsiteto<\/p>\n
another.<\/p>\n
Thewebsite isfast.<\/p>\n
Thewebsite isquicklyloadingall thetextandgraphics.<\/p>\n
WhenI usethewebsitethere is verylittle waitingtimebetweenmy actions andthewebsite\u2019sresponse.<\/p>\n
Thewebsite loadsquickly.<\/p>\n
Thewebsitetakeslongtooload.<\/p>\n
Security<\/p>\n
Referstotheusersperceptions\u2019 of thewebsite\u2019sreliabilityandsafety (AwamlehandFernandes2005).<\/p>\n
Youfeelthewebsite issecure.<\/p>\n
Thewebsitehasprovisionsfor user authentication.<\/p>\n
Thewebsitehasan informationpolicy.<\/p>\n
Thewebsitehasadequatesecurityfeatures.<\/p>\n
Privacy<\/p>\n
Referstothe elementsthatprovide websiteusersasenseof privacy (Schmidt etal. 2008).<\/p>\n
I feel like myprivacyisprotectedatthiswebsite.<\/p>\n
Systemaccuracy<\/p>\n
Referstotheaccuracyofthewebsite inprovidinginformationto itsusers.<\/p>\n
Thesystem isaccurate.<\/p>\n
Areyousatisfiedwith theaccuracyofthesystem?<\/p>\n
Systemreliability<\/p>\n
Referstothereliabilityofthe website inprovidinginformationto itsusers.<\/p>\n
Yougetthe informationthatyourequested onthewebsite.<\/p>\n
Interactivity<\/p>\n
Variable<\/p>\n
Definition<\/p>\n
Surveyquestions<\/p>\n
Customersupport<\/p>\n
Referstothefacilitiesand<\/p>\n
communication channelsthata companyofferstoestablish direct contactwithusersinordertohelp themwithquestions or problems (ChenandYen2004; Hernandez etal.<\/p>\n
2009;Wan2000; Wolfinbargerand<\/p>\n
Gilly2003**).<\/p>\n
I cansendmyfeedbackaboutthesite.<\/p>\n
Think ofall thepossible waysthat you cancontactour bank whenyou needto. Based onthisinformation andonyour ownpreferences, how easydoyouthink it istocontactus?<\/p>\n
Youaresatisfiedwiththecustomersupportprovidedbythewebsite. Youaresatisfiedwiththeafter-salessupportprovidedbythewebsite. Thewebsiteunderstands your problemsandrequests.<\/p>\n
Thewebsiterespondstoyour requestsfast enough.<\/p>\n
Thewebsiteprovidesthepersonalized customer supportyouneed.<\/p>\n
Thewebsiterespondstoyour problemsandrequestspromptly. Thecompanyiswillingandreadytorespondto customer needs. Whenyouhaveaproblem, thewebsiteshowsasincere interest in solvingit.<\/p>\n
Inquiriesareansweredpromptly.<\/p>\n
Customisation<\/p>\n
Referstotheabilityofwebsitesto presentcustomized informationto fulfill the individual needs ofusers (Tarafdar andZhang 2006; Chenand Hitt2002***; Greer andMurtaza<\/p>\n
2003****)<\/p>\n
Thewebsiteprovidesinformation thatexactlyfits your needs. Thewebsitecanunderstandwhat you need viainteractive communication.<\/p>\n
Thewebsitehaspersonalization characteristics. Thewebsite offerscustomized information.<\/p>\n
The levelofpersonalization isaboutright, nottoo muchortoo little. Thewebsiteprovidestheprecise information youneed.<\/p>\n
Thewebsiteprovidesreportsthat seemtobejustabout exactlywhat youneed.<\/p>\n
Thewebsiteallowsmeto interactwithit toreceivetailored information.<\/p>\n
I can interactwiththewebsite in ordertogetinformationtailored to my specificneeds.<\/p>\n
Control<\/p>\n
Referstothe featuresonthewebsite that influence theusers\u2019sense of control(WolfinbargerandGilly<\/p>\n
2000)*****.<\/p>\n
Thesiteprovidesvalueadded features.<\/p>\n
WhenI amusingthiswebsite, I feelthatI am incontrolofwhatI can<\/p>\n
do.<\/p>\n
Theuser controlstheorder or sequenceofinformation access. Theuser controlshowfasttogo throughthewebsite.<\/p>\n
Theuser controlsopportunitiesfor interaction.<\/p>\n
Userscontrolthedifficultyleveloftheinformation accessed. Thewebsitehasfeatures,whichhelpmeaccomplish mytask.<\/p>\n
Systemdesignquality<\/p>\n
Variable<\/p>\n
Definition<\/p>\n
Surveyquestions<\/p>\n
Visualappeal<\/p>\n
Referstotheaestheticsofthe website(Loiacono etal. 2002).<\/p>\n
Thesitehasanattractiveappearance. Thewebsitehasanattractive layout.<\/p>\n
I like thelayoutofthewebsite.<\/p>\n
The layoutofthewebsiteis visuallycomforting. The layoutofthewebsiteisannoying.<\/p>\n
Thewebsite isvisuallyattractive.<\/p>\n
Thewebsitehasanattractivescreen layout. Thewebsite isvisuallypleasing.<\/p>\n
Thewebsitedisplaysvisuallypleasing design. Thewebsite isvisuallyappealing.<\/p>\n
Innovativeness<\/p>\n
Referstotheuniquenessand creativityofthewebsite(Loiacono et al. 2002).<\/p>\n
Thedesignisappropriatetothetypeofthesite. Thewebsite isinnovative.<\/p>\n
Thewebsitedesignisinnovative. Thewebsite iscreative.<\/p>\n
Legibility<\/p>\n
Referstothe easeofreading ofthe<\/p>\n
information onthewebsite(Palmer<\/p>\n
2002).<\/p>\n
Thesitepresentsthe information inanappropriateformat.<\/p>\n
The outputformat iseasytoread.<\/p>\n
The layoutofthe information iseasytounderstand. Thewebsite iswell organized.<\/p>\n
Thewebsitehasasimple layoutfor itscontent. Thewebsitehasacleardesign.<\/p>\n
The information onthewebsiteiseasytoread. Thetext on thewebsite iseasytoread.<\/p>\n
Consistent image<\/p>\n
Referstotheconsistencyofthe imageprojectedbythewebsitewith the imageofthefirm (Loiacono et al.<\/p>\n
2002).<\/p>\n
Thedesignisappropriatetothetypeofwebsite. I findthesitehasconsistentpagelayout.<\/p>\n
Youaresatisfiedwiththe imageofthewebsite.<\/p>\n
The companyto which the website belongshasa well-knownbrand. The website projectsanimage consistentwiththe company\u2019simage. Thewebsite fitswithmyimageofthecompany.<\/p>\n
Thewebsite\u2019simage matchesthat ofthecompany.<\/p>\n
SatisfactionwiththeWebsite<\/p>\n
Satisfactionwiththe<\/p>\n
website<\/p>\n
Definition<\/p>\n
Surveyquestions<\/p>\n
Thediscrepancybetweena customer\u2019sexpectations andperceptions of performance<\/p>\n
Ingeneralterms, I amsatisfiedwiththewaythatthiswebsitehas carried out myactions.<\/p>\n
Ingeneral,Iam satisfied withtheservicethatIreceivedfromthewebsite. Pleasethinkofyouroverallexperience withthewebsite.Onascaleof1-7, overall,howsatisfiedareyouwiththewebsite?<\/p>\n
Youaresatisfiedwith thewebsite.<\/p>\n
Note.The\u201csurveyquestions\u201dinthe last columnarequestionsfromvariousstudiesonwebsitequality.I havetriedtofind<\/p>\n
asmanyquestionsas Icould.Everysinglesurveyquestionis takenoutof(oneof)thepaperspresentedinthereference list.<\/p>\n
REFERENCELIST<\/p>\n
AwamlehRaedandCedwynFernandes(2005),\u201cInternetbanking:anempiricalinvestigation intotheextentofadoptionbybanksandthedeterminantsofcustomersatisfaction intheUnitedArabEmirates,\u201dJournalofInternetBankingandCommerce,10(1),<\/p>\n
0509-05.<\/p>\n
Chen,KuanchinandDavidC.Yen(2004),\u201cImprovingthequalityofonlinepresencethrough interactivity,\u201dInformation&Management,42,217-26.<\/p>\n
Chen,P.S.andL.M.Hitt(2002),\u201cMeasuringSwitchingCostsandtheDeterminantsof CustomerRetentioninInternet-EnabledBusiness,\u201dInformationSystemsResearch,13 (3),255-74.<\/p>\n
Cheung,ChristyM.K.andMatthewK.O.Lee(2005),\u201cTheAsymmetricEffectof Website<\/p>\n
AttributePerformanceonSatisfaction:AnEmpiricalStudy,\u201dinproceedingsofthe<\/p>\n
38thHawaiiInternationalConferenceonSystemSciences,1-10.<\/p>\n
Evans,J.R.,andV.E.King(1999),\u201cBusiness-to-businessmarketingandtheWorldWideWeb: Planning,managingandassessingwebsites,\u201dIndustrialMarketingManagement,28 (4),343\u201358.<\/p>\n
Greer,T.H.andM.M.Murtaza(2003),\u201cWebPersonalization:TheImpactofPerceived InnovationCharacteristicsontheIntentiontoUsePersonalization,\u201dJournalof ComputerInformationSystems,Spring,50-3.<\/p>\n
Hernandez,Bianca,JulioJimenezandJoseM.Martin(2009),\u201cKeywebsitefactorsin e- businessstrategy,\u201dInternationalJournalofInformationManagement,29(5),362-71.<\/p>\n
Loiacono,EleanorT.,RichardT.WatsonandDale L.Goodhue(2002),\u201cWebQual:Ameasure ofwebsitequality,\u201dinMarketingTheoryandApplications,Vol.13,ed.K.K.Evansand<\/p>\n
L.K.Scheer:Chicago:AmericanMarketingAssociation,1-71.<\/p>\n
McKinney,Vicki,KanghyunYoonandFatemehM.Zahedi(2002),\u201cTheMeasurementof Web-CustomerSatisfaction:AnExpectationandDisconfirmationApproach,\u201d InformationSystemsResearch,13(3),296-315.<\/p>\n
Muylle,Steve,RudyMoenaertandMarcDespontin(2004),\u201cTheconceptualizationand<\/p>\n
empiricalvalidationof websiteusersatisfaction,\u201dInformation&Management,41,<\/p>\n
543-60.<\/p>\n
Palmer,JonathanW.(2002),\u201cWebsiteusability,designandperformancemetrics,\u201d InformationSystemsResearch,13(2),151\u201367.<\/p>\n
Schmidt,Serje,AntoniS.CantallopsandCristianePizuttidosSantos(2008),\u201cThe characteristicsofhotelwebsitesandtheirimplicationsforwebsiteeffectiveness,\u201d InternationalJournalofHospitalityManagement,27(4), 504-16.<\/p>\n
Tarafdar,MonideepaandJieZhang(2005),\u201cAnalysisofCriticalWebsiteCharacteristics:A Cross-CategoryStudyofSuccessfulWebsites,\u201dJournalofComputerInformation Systems,46(2),14-24.<\/p>\n
Wan,HakmanA.(2000),\u201cOpportunitiestoenhanceacommercialwebsite,\u201dInformation& Management,38(1),15\u201321.<\/p>\n
Wolfinbarger,M.,andM.C.Gilly(2000),\u201cConsumermotivationsforonlineshop-ping,\u201din<\/p>\n
proceedingsoftheAmericasConferenceon InformationSystems,LongBeach,CA: AssociationforInformationSystems,1362\u20136.<\/p>\n
Zhang,PingandGiselaM.vonDran(2002),\u201cUserExpectationsandRankingsofQuality<\/p>\n
FactorsinDifferentWebSiteDomains,\u201dInternationalJournalof ElectronicCommerce,<\/p>\n
6(2),9-33.<\/p>\n
QUESTIONS <\/b><\/p>\n
1. Measurement is the assignment of numbers to characteristics (or attributes) of<\/p>\n
objects according to a pre-specified set of rules. Describe the object and characteristicsofSyafiq\u2019sstudy.<\/p>\n
2. The measurement ofmore abstract andsubjective characteristics (orattributes – such for instance the attributes in Syafiq\u2019s study) is more difficult than the<\/p>\n
measurement of other, more tangible attributes such as weight, length, gender, age, and marital status. Why is that?<\/p>\n
3. Onewayoftappingmoreabstractandsubjectiveattributesisoperationalizingthese attributes.<\/p>\n
a. Whatisoperationalization?<\/p>\n
b. Describetheprocessofoperationalizingvariables.<\/p>\n
4. BasedonareviewoftheliteratureSyafiqhasdevelopedatable(Table1)thatshould helphimtooperationalizethe variablesof his conceptualmodel.Usethistableto discusstheattribute\u2018InformationQuality\u2019intermsofdimensionsandelements.In other words, which dimensions of \u2018Information Quality\u2019 has Syafiq found in the literatureand howhavethesedimensionsfurtherbeenbrokenintoelementsby researcherswhohaveinvestigatedthisissueinthepast?<\/p>\n
5. Syafiqcoulddecidetousethesurveyquestionshehasfoundintheliteratureasa<\/p>\n
basis for hisquestionnaire. Isit,ingeneral, agood or a badideatouseexisting scales?Why?<\/p>\n
Reference:<\/p>\n
Sekaran, U., & Bougie, R. (2013). Research methods for business: A skill building approach (6th ed.). Chichester, United Kingdom: Wiley. ISBN: 978-1-119-94225-2.<\/p>\n","protected":false},"excerpt":{"rendered":"
Case Study: Measurement of Variables \u2013 Operational Definitions Chapter 11: TheStandard AsianMerchantBank TheStandardAsianMerchantBankisa MalaysianmerchantbankheadquarteredinKuala Lumpur.Thebankprovidesfinancialservicesin assetmanagement,corporatefinance,and securities broking. Clients of The Standard Asian Merchant Bank are among others institutional investors, foundations, (semi) public institutions, companies, and high net- worthindividualclients.SegmentsinwhichTheStandardAsianMerchantBankoperatesare smallandmedium-sizedlistedcompanies,realestate,andbiotechfirms. Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-26489","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/26489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=26489"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/26489\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=26489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=26489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=26489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}