{"id":25627,"date":"2018-02-20T23:50:30","date_gmt":"2018-02-20T23:50:30","guid":{"rendered":"https:\/\/writemyessayfree.com\/developing-persuasive-business-messages-part-ii"},"modified":"2017-08-12T06:55:24","modified_gmt":"2017-08-12T06:55:24","slug":"developing-persuasive-business-messages-part-ii","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/developing-persuasive-business-messages-part-ii\/","title":{"rendered":"Developing Persuasive Business Messages Part II"},"content":{"rendered":"<p><b>Create<\/b> a memo proposal using the AIDA model in a Microsoft\u00ae&nbsp;Word in a minimum of 1,400 words.&nbsp; You will add an introduction and conclusion, and your paper will include the following components:<\/p>\n<ul>\n<li>Convince your audience to invest capital resources to develop the product or service you intend to sell and explain your rationale.&nbsp; See Figure 9.5 &#8211; Persuasive Message Using AIDA model.<\/li>\n<li>Gain credibility (for yourself and your request) and (2)&nbsp;to make your readers believe that helping your product\/service will indeed benefit the company. Close with a request for some specific action, and make that course of action as easy to follow as possible to maximize the chances of a positive response.<\/li>\n<li>Include&nbsp;secondary research to support your argument, related to your product and\/or service.\n<ul>\n<li>Explain what you will do in case the selected product or service does not initially sell as much as expected.<\/li>\n<li>Indicate potential digital channels for marketing your product or service.<\/li>\n<li>Consider cross-cultural and multinational implications.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Note: Main points from this memo will be included in the Week 5 Persuasive Presentation.&nbsp;<\/p>\n<p>The following guidelines will help you effectively format specific memo elements, Business Communication Essentials, 7\/e (Pg. 410):<\/p>\n<ul>\n<li>Addressees. When sending a memo to a long list of people, include the notation See distribution list or See below in the position at the top; then list the names at the end of the memo. Arrange this list alphabetically, except when high-ranking officials deserve more prominent placement. You can also address memos to groups of people&#8211;All Sales Representatives, Production Group, New Product Team.<\/li>\n<li>Courtesy titles. You need not use courtesy titles anywhere in a memo; first initials and last names, first names, or even initials alone are often sufficient. However, use a courtesy title if you would use one in a face-to-face encounter with the person.<\/li>\n<li>Subject line. The subject line of a memo helps busy colleagues quickly find out what your memo is about, so take care to make it concise and compelling.<\/li>\n<li>Body. Start the body of the memo on the second or third line below the heading. Like the body of a letter, it&#8217;s usually single-spaced with blank lines between paragraphs. Indenting paragraphs is optional. Handle lists, important passages, and subheadings as you do in letters.<\/li>\n<li>Writer&#8217;s initials. Unlike a letter, a memo doesn&#8217;t require a complimentary close or a signature, because your name is already prominent at the top. However, you may initial the memo&#8211;either beside the name appearing at the top of the memo or at the bottom of the memo.<\/li>\n<\/ul>\n<p><b>Format<\/b>&nbsp;consistent with APA guidelines.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Create a memo proposal using the AIDA model in a Microsoft\u00ae&nbsp;Word in a minimum of 1,400 words.&nbsp; You will add an introduction and conclusion, and your paper will include the following components: Convince your audience to invest capital resources to <a href=\"https:\/\/www.benedictsol.com\/blogs\/developing-persuasive-business-messages-part-ii\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-25627","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/25627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=25627"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/25627\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=25627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=25627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=25627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}