{"id":23841,"date":"2018-02-20T23:50:30","date_gmt":"2018-02-20T23:50:30","guid":{"rendered":"https:\/\/writemyessayfree.com\/develop-a-digital-marketing-campaign"},"modified":"2017-08-03T16:09:31","modified_gmt":"2017-08-03T16:09:31","slug":"develop-a-digital-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/develop-a-digital-marketing-campaign\/","title":{"rendered":"Develop a digital marketing campaign"},"content":{"rendered":"
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Digital Marketing and e-Commerce Assignment<\/strong><\/p>\n

Aim of the Assessment<\/p>\n

The assessment gives the students the opportunity to demonstrate their ability to prepare a digital communication plan for a hospitality provider. It aims at verifying the students\u2019 ability to apply the tools and concepts seen in class to a real business case.<\/p>\n

Assessed Learning Outcomes<\/p>\n

1. Evaluate the strategic role of digital campaign elements in a hospitality organisation.<\/p>\n

2. Develop a digital marketing campaign for a specified hospitality outlet.<\/p>\n

Objectives<\/p>\n

1. Demonstrate awareness of the structure and contents of a digital communication plan.<\/p>\n

2. Identify and review existing research and literature to support their proposals appropriately.<\/p>\n

3. Be able to choose the correct tools and platforms to communicate a specific event for a hospitality provider.<\/p>\n

4. Develop an actionable communication plan based on the client brief.<\/p>\n

5. Suggest appropriate measurements of results.<\/p>\n

Structure and Content of the Group Report \u2013<\/p>\n

Your Group Report must include all the following sections in the given order:<\/p>\n

1. Cover Page. The cover page must include:<\/p>\n

1.1. The module code and title<\/p>\n

1.2. The assessment title<\/p>\n

1.3. Your RGU Student ID<\/p>\n

1.4. Your name (first name followed by last name)<\/p>\n

1.5. The word count (please refer to the word count limit). Please use automated word count calculation tools.<\/p>\n

2. Table of Contents.<\/p>\n

3. Executive Summary<\/p>\n

3.1. States the aim of the project and the objectives sought<\/p>\n

3.2. Outlines briefly the contents of subsequent sections<\/p>\n

4. Analysis of current situation<\/p>\n

4.1. Identifies the property\u2019s current positioning and offer<\/p>\n

4.2. Outlines market opportunities<\/p>\n

4.3. Provides a clear picture of competitive offers in the customers\u2019 choice set<\/p>\n

5. Key objectives<\/p>\n

5.1. Identifies specific objectives (create awareness, support new product launch, improve customer loyalty)<\/p>\n

6. Recommendations<\/p>\n

6.1. Suggests which channels are best suited to communicate<\/p>\n

6.2. Suggests a specific approach for each of the channels identified<\/p>\n

6.3. Indicates how the communication is integrated to provide consistency<\/p>\n

6.4. Proposes a layout for key media (website, social media, app etc)<\/p>\n

7. Timeline and KPI\u2019s<\/p>\n

7.1. Proposes a timeline for rollout<\/p>\n

7.2. Indicates relevant KPI\u2019s to measure results<\/p>\n

8. References. List all references you used in your preparation of the Group Project including the preliminary literature review. All references must follow the RGU Harvard referencing system.<\/p>\n

Assessment Criteria \u2013 The assessment will be evaluated according to the following criteria:<\/p>\n

Executive summary<\/p>\n

Analysis of current situation<\/p>\n

Key objectives<\/p>\n

Recommendations<\/p>\n

Timeline&KPI\u2019s<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Digital Marketing and e-Commerce Assignment Aim of the Assessment The assessment gives the students the opportunity to demonstrate their ability to prepare a digital communication plan for a hospitality provider. It aims at verifying the students\u2019 ability to apply the Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-23841","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/23841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=23841"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/23841\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=23841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=23841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=23841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}