Final Project Gobal Marketing
\nThe final project is a case study using a formal case study method as the framework for the case analysis. It is in lieu of a final exam and will assess your abilities to identify, analyze, synthesize, and recommend marketing strategies based on a unique global marketing situation.<\/p>\n
The due date is the last day of this class and is listed in the Course Calendar and in the Assignment. No work will be accepted after the last day of the class.<\/p>\n
The Final Project Case Study for spring 2015 is McDonalds, and can be found in the Week 8 module in Course Content and at the following link:<\/p>\n
http:\/\/cluteinstitute.com\/ojs\/index.php\/JBCS\/article\/view\/4857\/4949<\/p>\n
Approach this Final Project Case Study as follows:<\/p>\n
\u00b7 Read the case for the first time early in the semester.
\n\u00b7 Check out the student aid “How to Prepare a Case Study” in the Marketing Toolbox. Download the worksheets to help you with your analysis.
\n\u00b7 Post any questions you may have in the Final Project conference.
\n\u00b7 Read the case over a second time, minimally, prior to beginning your writing.
\n\u00b7 Conduct external research on the issues for relevance to support your opinions. Seek out counterarguments to ensure your opinions are well grounded or to modify your opinions.
\n\u00b7 Do not focus on the history of the company. Focus on the global marketing challenge and how to solve it.
\nProduce the Final Project case study as follows:<\/p>\n
\u00b7 Create it in PowerPoint software.
\n\u00b7 Save it as a .PPT or .PPTX extension.
\n\u00b7 Adhere to an academic style, e.g., APA, MLA, or other widely recognized style guide for referencing.
\n\u00b7 Employ the use of external sources and case authors to defend arguments or provide counterarguments.
\n\u00b7 Generate at least the minimum number of slides as suggested below, but feel free to use as many slides as you feel appropriate to communicate your case study content.
\n\u00b7 Demonstrate professionally prepared slide presentation work, free of typos and grammatical errors.<\/p>\n
\u00b7
\nSuggested PowerPoint Presentation Outline<\/p>\n
Prepare your slides following this suggested outlined. Use as many sides as you may need to effectively but efficiently cover the topic.<\/p>\n
\u00b7 Cover Slide: Name, section number, etc.
\n\u00b7 Title slide: Section 1\u2014 The Problem
\n\u00b7 Topic 1.a: Statement of the marketing challenge
\n\u00b7 Topic 1.b: Evidence in support of your statement of the marketing challenge
\n\u00b7 Title slide: Section 2\u2014Analysis of the current situation
\n\u00b7 Topic 2.a: Macro-environmental factors affecting the case
\n\u00b7 Topic 2.b: Economic considerations
\n\u00b7 Topic 2.c: Political, regulatory considerations
\n\u00b7 Topic 2.d: Cultural\/social considerations
\n\u00b7 Topic 2.e: Product review
\n\u00b7 Topic 2.f: Price review
\n\u00b7 Topic 2.g: Distribution review
\n\u00b7 Topic 2.h: Marketing communications review
\n\u00b7 Topic 2.i: Competitive analysis (focus on direct competitors)
\n\u00b7 Topic 2.j: Product\/market analysis (country markets and\/or consumer markets)
\n\u00b7 Topic 2.k: SWOT analysis
\n\u00b7 Topic 2.l: Conclusions regarding the current situation
\n\u00b7 Title slide: Section 3\u2014Alternative strategic marketing solutions
\n\u00b7 Topic 3.a: Alternative 1 with pros and cons
\n\u00b7 Topic 3.b: Alternative 2 with pros and cons
\n\u00b7 Topic 3.c: Alternative 3 with pros and cons
\n\u00b7 Title slide: Section 4\u2014Recommendation
\n\u00b7 Topic 4.a: Recommended marketing strategy from one of three alternatives
\n\u00b7 Topic 4.b: Product suggestions
\n\u00b7 Topic 4.c: Pricing suggestions
\n\u00b7 Topic 4.d: Distribution suggestions
\n\u00b7 Topic 4.e: Marketing communication suggestions
\n\u00b7 Topic 4.f: Any additional comments, if appropriate
\n\u00b7 Topic 4.g: Ongoing issues to monitor in the implementation
\n\u00b7 Bibliography
\n\u00b7 Exhibits
\nAdditional details for each section are as follows:<\/p>\n
Section 1\u2014Statement of the marketing challenge<\/p>\n
Read the case carefully, several times if needed, to determine the primary global marketing challenge. Once identified, provide evidence from the case as to why you believe this is the most important challenge facing marketing management of this company. Even though the case may discuss financial, operational, or other issues, be sure this statement is framed as a global marketing challenge. The other concerns will be important in your analysis, but not as the statement of the challenge. Do not summarize the case; only point out those case facts that support your opinion. Be sure your choice is strategic, not tactical.<\/p>\n
Section 2\u2014Analysis of the current situation<\/p>\n
Think of this as a snapshot of the situation, or what is true at this point in time. Follow the outline above, which should conclude with a SWOT analysis and relevant conclusions. This sets the stage for your recommended strategies. Verify your findings as much as possible within the case or through your research. But, do not get bogged down if research cannot answer every question. Make educated guesses and note when they are approximations and when they are facts.<\/p>\n
Section 3\u2014Identification of at least three strategic alternative solutions<\/p>\n
Based on your analysis, identify at least three possible marketing strategies that you would recommend for this unique global marketing situation. Each of your three alternative marketing strategies should include a discussion of the advantages and disadvantages of each alternative marketing strategy. They should be strategic alternatives and include possible product\/markets, mode of entry, country markets, pricing and distribution strategies, and a product\/marketing communication strategy. Do not discuss marketing tactics; rather, conclude each alternative with an assessment of how that strategic alternative might solve the marketing challenge.<\/p>\n
Section 4\u2014Recommendation of a specific marketing strategy<\/p>\n
From your list of strategic alternatives, select the one alternative you believe is best suited to the situation. Be sure to state your rationale for your choice and some approaches to implementing the marketing mix.<\/p>\n","protected":false},"excerpt":{"rendered":"
Final Project Gobal Marketing The final project is a case study using a formal case study method as the framework for the case analysis. It is in lieu of a final exam and will assess your abilities to identify, analyze, Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-238308","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/238308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=238308"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/238308\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=238308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=238308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=238308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}