Prepare a marketing plan for Wiggo. This should include the following<\/p>\n
Order Description
\nIndividual Tasks \u2013 To be submitted as one single clearly labelled submission
\nTask a
\n1. Prepare a marketing plan for Wiggo. This should include the following:
\na) An executive summary.
\nb) Situational analysis (this should refer to the country\/economic zone you have selected).
\nc) Marketing objectives (using the SMART format).
\nd) Marketing plan (strategy and tactical details). To include: segmentation, targeting and
\npositioning analysis; buyer behaviour; marketing mix analysis. Digital marketing and social
\nmedia should be taken into consideration. In addition your plan should reflect ethical,
\nsustainable marketing and corporate social responsibility considerations.
\ne) Marketing budget.
\nf) Conclusions, recommendations and summary.
\nWord Limit: 2000 words
\nWeighting: 50% of the total grade<\/p>\n","protected":false},"excerpt":{"rendered":"
Prepare a marketing plan for Wiggo. This should include the following Order Description Individual Tasks \u2013 To be submitted as one single clearly labelled submission Task a 1. Prepare a marketing plan for Wiggo. This should include the following: a) Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-237673","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/237673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=237673"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/237673\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=237673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=237673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=237673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}