{"id":237069,"date":"2018-02-20T23:50:30","date_gmt":"2018-02-20T23:50:30","guid":{"rendered":"http:\/\/essaysparlor.com\/how-could-you-market-the-site-and-drive-traffic-to-it-3\/"},"modified":"2018-10-24T08:58:58","modified_gmt":"2018-10-24T08:58:58","slug":"how-could-you-market-the-site-and-drive-traffic-to-it-3","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/how-could-you-market-the-site-and-drive-traffic-to-it-3\/","title":{"rendered":"How could you market the site and drive traffic to it"},"content":{"rendered":"<p>\nQUESTION 1<\/p>\n<p>(a) For electronic transactions (1) authentication and (2) non-repudiation are important legal concerns. Explain what each is and why each is of particular concern in electronic transactions<\/p>\n<p>(b) Consider the task of designing a Web server that will target specifically E-commerce, with the objective of accommodating a number of merchant sites, each consisting of a catalog, shopping cart, payment system interfacing with a credit card company, customer profiles repository based on previous transactions, and a recommender system<\/p>\n<p>(c) What specific architectural suggestions would you make to ensure<\/p>\n<p>Efficiency<br \/>\nSecurity<br \/>\nReliability<br \/>\nImagine you have written a program that you want to commercialise. Outline a design for a web-site for the wider dissemination and\/or sale of the program. Actual HTML is not required, nor details of the program<\/p>\n<p>Your answer should include-<\/p>\n<p>(i) Elements of the business model, and a description of any mechanism or legal framework needed<\/p>\n<p>(ii) A high-level site map. Outline any special features, such as registration, tracking or subscriptions that you will need to implement<\/p>\n<p>(iii) A sketch of a typical page. Explain any features you use to enhance performance<\/p>\n<p>(iv) How could you market the site and drive traffic to it?<\/p>\n<p>QUESTION 2<\/p>\n<p>(a) When designing an interactive web site, describe five desirable stylistic points<\/p>\n<p>(b) Discuss the advantages and disadvantages of showing stock levels on a commercial site<\/p>\n<p>(c) A certain UK retailer proposes to sell camera lenses online via a web site. Identify two major regulatory regimes applicable, and give examples of the steps required to comply with them<\/p>\n<p>(d) (i) Outline five business models for e-commerce<\/p>\n<p>(ii) Outline five methods of valuing an e-commerce business<\/p>\n<p>(iii) Give plausible reasons why Google purchased YouTube for $1.65Bn in October 2006, when YouTube had never made a profit<\/p>\n<p>QUESTION 3<\/p>\n<p>(a) A company would like to extend its business over the internet. List the required steps for that to happen<\/p>\n<p>(b) Explain, with the aid of examples, the difference between B2B and B2C business strategies over the internet<\/p>\n<p>(c) Explain the meaning of Secure Socket Layer (SSL) and its importance in securing e-commerce websites<\/p>\n","protected":false},"excerpt":{"rendered":"<p>QUESTION 1 (a) For electronic transactions (1) authentication and (2) non-repudiation are important legal concerns. Explain what each is and why each is of particular concern in electronic transactions (b) Consider the task of designing a Web server that will <a href=\"https:\/\/www.benedictsol.com\/blogs\/how-could-you-market-the-site-and-drive-traffic-to-it-3\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-237069","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/237069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=237069"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/237069\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=237069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=237069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=237069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}