Advertising\/Communications Strategies Assignment Sheet-writing services<\/p>\n
<\/p>\n <\/strong><\/p>\n Assignment 6: The Pitch<\/p>\n Due Date: Tuesday, December 13, 2016<\/p>\n Grade Weight: 25% of total grade<\/p>\n <\/p>\n <\/p>\n Now that the members of your group\/agency have been assigned, it\u2019s time to think about the brand of your agency. Are you tech-savvy? Cutting edge? Sophisticated? Exclusive? Funny? What is the name of your agency and how does that name reflect\/support your brand? This is your opportunity to present your big idea to the class. This will be an oral presentation. However, you may include written materials (for example, a hand-out or a power point) to help make your case. <\/p>\n Be prepared to explain your big idea in an articulate, exciting way. That\u2019s the pitch. I also expect that you and your group will be able to discuss the idea in detail and answer any questions and address any concerns.<\/p>\n <\/p>\n Be prepared to give a 10- to 15-minute oral presentation\/pitch.<\/p>\n Each group must actively participate.<\/p>\n Although each group member must participate, consider individual strengths and weaknesses when assigning specific tasks.<\/p>\n Be BOLD. Be CREATIVE. Surprise us. In other words, don\u2019t take the ordinary, expected approach<\/p>\n Remember: your bold, creative campaign still has to make sense for the company\/organization.<\/p>\n Be prepared to answer questions.<\/p>\n <\/p>\n The Creative Brief <\/strong>(use the template on Blackboard)<\/p>\n Determine the brand\u2014 Identify your client\u2019s brand. Discuss how you reached your conclusions (be specific, cite references\/research).<\/p>\n the adjectives that describe your client\u2019s core values.<\/p>\n Analyze the product and the competition<\/p>\n <\/p>\n <\/p>\n -more-<\/p>\n <\/p>\n <\/p>\n Determine the primary and secondary target audiences. Be specific.<\/p>\n 2<\/p>\n <\/p>\n What motivators will you tap into?<\/p>\n Identify the mediums you believe will be most effective in reaching the various audiences. Discuss how and why you reached your conclusions.<\/p>\n State the goal of your campaign. (For example, is it to sales? Introduce a new product?<\/p>\n <\/p>\n <\/strong><\/p>\n <\/p>\n <\/strong><\/p>\n Campaign Components (<\/strong>remember your presentation will feature just two)<\/strong><\/p>\n A print ad.<\/p>\n Outdoor.<\/p>\n A :60 radio script or a :30 TV script complete or a YouTube video script with visual and audio directions. (You do not need to produce the spot.)<\/p>\n A minimum of two social\/digital medium platforms. And then please include a minimum of three samples per platform (for example, three tweets, three Facebook posts or ads, three Pintrest posts, three Instagram photos).<\/p>\n Provide a written summary for any guerilla tactics (for example, handouts, graffiti or chalk ads).<\/p>\n <\/p>\n <\/strong><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Advertising\/Communications Strategies Assignment Sheet-writing services Assignment 6: The Pitch Due Date: Tuesday, December 13, 2016 Grade Weight: 25% of total grade Your group will formally present an advertising campaign for a client of your choice. This assignment also Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-232100","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/232100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=232100"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/232100\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=232100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=232100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=232100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/strong>Your group will formally present an advertising campaign for a client of your choice. This assignment also includes a completed creative brief as well as two completed campaign components (for example, a print ad and video script)
\nFirst<\/strong><\/p>\n
\nNow, The Pitch<\/strong><\/p>\n
\nApproach this presentation like an event. Think about the details\u2014the room itself, any materials you may want to hand out, will music or other sounds enhance the experience?<\/p>\n