Nielsen Media Research\tCase Study 1\u00a0\t1. Rating Points Each rating point represents 1,022,000 households or 1% of the households in the United States. Does a program with a rating of 8.4 have twice the number of households as a program with a rating of 4.2? Explain your reasoning.\t2. Sampling Percent What percent of the total number of U.S. households is used in the Nielsen sample?\t3. Nominal Level of Measurement Which columns in the table contain data at the nominal level?\t4. Ordinal Level of Measurement Which columns in the table contain data at the ordinal level? Describe two ways that the data can be ordered.\t5. Interval Level of Measurement Which column in the table contains data at the interval level? How can these data be ordered? What is the unit of measure for the difference of two entries in the data set?\t6. Ratio Level of Measurement Which three columns contain data at the ratio level?\t7. Share The column listed as “Share”\ufffd gives the percent of televisions in use at a given time. Does the Nielsen rating rank shows by rating or by share? Explain your reasoning.\t8. Inferences What decisions (inferences) can be made based on the Nielsen ratings?\tReal Statistics Real Decisions\t“You are a researcher for a professional research firm. Your firm has won a contract on doing a study for an automobile industry publication. The publication would like to get its readers’ (engineers, manufacturers, researchers and developers) thoughts on the future of automobiles, such as what type of fuel they think will be used in the future. The publication would like to get input from those who work for automakers and from those who work for automaker suppliers. The publication has given you their readership database and the 20 questions they would like to ask (two sample questions from a previous study are given at the right). It is too expensive to contact all of the readers, so you need to determine a way to contact a representative sample of the entire readership population”\ufffd (Farber & Larson, 2013, p. 28).\tExercises\t1. How Would You Do It?\ta. What sampling technique would you use to select the sample for the study? Why?\tb. Will the technique you chose in part (a) give you a sample that is representative of the population?\tc. Describe the method for collecting data.\td. Identify possible flaws or biases in your study.\t2. Data Classification\ta. What type of data do you expect to collect: qualitative, quantitative, or both? Why?\tb. What levels of measurement do you think the data in the study will be? Why?\tc. Will the data collected for the study represent a population or a sample?\td. Will the numerical descriptions of the data be parameters or statistics?\t3. How They Did It\ta. Describe some possible errors in collecting data by mailed surveys.\tb. Compare your method for collecting the data in Exercise 1 to this method<\/p>\n","protected":false},"excerpt":{"rendered":"
Nielsen Media Research Case Study 1\u00a0 1. Rating Points Each rating point represents 1,022,000 households or 1% of the households in the United States. Does a program with a rating of 8.4 have twice the number of households as a Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-229707","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/229707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=229707"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/229707\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=229707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=229707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=229707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}