This Tutorial contains 2 Papers\t\u00a0\tWeek 6\tAssignment: Communicate the Value\tCommunicate the Value: Integrated Marketing Communications Brief\tPlease select a brand that has a brand problem. For example, recent player legal troubles have been a problem for the NFL brand. Another example is the Bonefish Grill, the country’s second largest seafood chain after Red Lobster. Although their check average is more than $3.00 less than Red Lobster, many consumers see that brand as “expensive”\ufffd.\tYou job is to develop an IMC brief. This deliverable will be used to instruct an external company that will be hired to develop an integrated marketing communications (IMC) campaign for your company. Your deliverable will be presented in four to five page paper and will follow APA6 formatting guidelines including a cover page and reference page (Those two pages are included in the page count. Therefore, only two to three pages of actual content is needed).\tIMC Brief\tThe brief should be a concise word document that answers each of these questions. Make sure to answer each question as the information is critical to help guide the creative team that will formulate the IMC campaign.\tWhy are we developing a new IMC campaign?\t\u00b7What is the problem?\t\u00b7What is our objective (quantified)?\tWho is the target customer?\t\u00b7Who are we trying to reach? What are the characteristics of the target market?\tWhat is the message?\tHow does our target currently perceive us?\tHow would we like the target to perceive us?\t\u00b7What is the most persuasive idea we want to convey?\t\u00b7What creative guidelines do we have to consider (e.g., logo, font, corporate colors)?\tWhen will the message be delivered?\t\u00b7What timeframe are we looking at for development and delivery?\tWhere will the message be delivered?\tWhich media will provide the most effective communications mix?\tHow much will it cost?<\/p>\n","protected":false},"excerpt":{"rendered":"
This Tutorial contains 2 Papers \u00a0 Week 6 Assignment: Communicate the Value Communicate the Value: Integrated Marketing Communications Brief Please select a brand that has a brand problem. For example, recent player legal troubles have been a problem for the Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-229258","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/229258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=229258"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/229258\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=229258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=229258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=229258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}