1) Archaeologists inform us that public relations has roots in\tA. \tIraq, where bulletins informed farmers how to grow more food\tB. \tEngland, where 18th century bulletins hailed the coming of the British Industrial Revolution\tC. \tRome, where tablets paid tribute to new rulers\tD. \tChina, where during the Ming Dynasty peasants wrote messages on the Great Wall\t\u00a0\t\u00a0\t2) The word propaganda originated with\tA. \tthe Creel Committee during World War II\tB. \tPope Gregory XV, who established a College in 17th Century Rome to spread the word about Catholicism\tC. \tSophists, who walked around telling citizens of Rome who to vote for.\tD. \tthe farmers who grew grapes in ancient Italy\t\u00a0\t\u00a0\t3) The growth of public relations as an accepted business-like practice in the United States of America stems from\tA. \tthe British Industrial Revolution\tB. \tthe American Industrial Revolution\tC. \tthe efforts of people like Samuel Adams and Amos Kendall\tD. \tthe hype of P.T. Barnum\t\u00a0\t\u00a0\t4) Applying the widely repeated definition of public relations developed by the late Denny Griswold to serve an organization properly, practitioners ought to serve as\tA. \tcounsels to chief legal officers\tB. \thonest brokers to management\tC. \tadvisers to human resources directors\tD. \tconsultants to directors of marketing\t\u00a0\t\u00a0\t5) To effectively communicate with a public, it is important to recognize that\tA. \tall publics have the same needs\tB. \tall publics are most interested in the technology you use\tC. \tall publics have their own special needs and require different types of communication\tD. \tall publics have overlapping organizational needs\t\u00a0\t\u00a0\t6) If you target “experiencers,” you’re likely using ________ to segment a public.\tA. \tgeographics\tB. \tdemographics\tC. \tvalues and lifestyles\tD. \tsociometrics\t\u00a0\t\u00a0\t7) Employees would trust management more if they\tA. \twere less visible\tB. \tdidn’t seek to empower the workforce\tC. \tcommunicated more frequently and earlier\tD. \tavoided sharing bad news\t\u00a0\t\u00a0\t8) One major reason to do an in-depth interview of top management and communicators before designing an effective employee communications program is to\tA. \tminimize the discontinuities between what each group thinks the other wants.\tB. \tignore what communicators think management wants from them\tC. \tignore what management thinks it wants from communicators\tD. \tto minimize groupthink\t\u00a0\t\u00a0\t9) As arbiters of communications in organizations, it’s been the charge of public relations people since the 1960s to\tA. \tdeal in an enlightened manner with the realities of a multicultural society\tB. \tsensitize the rest of the world to multicultural needs of Americans\tC. \tmake an impact on renewing the energies of various ethnic communities\tD. \tenhance the power of the disenfranchised\t\u00a0\t\u00a0\t10) A typical goal of consumer relations is to keep former customers because\tA. \tmost product complaints are made by new customers\tB. \tmost service complaints come from new customers\tC. \tmost requests for product upgrades come from prospective customers\tD. \tmost sales are made to established customers\t\u00a0\t11) How does advice to clients from lawyers differ from advice given to clients by public relations practitioners?\tA. \tLawyers advise clients what they should do, within the letter of legal requirements, to defend themselves in the court of public opinion.\tB. \tPublic relations practitioners advise clients what they must do to defend themselves in a court of law.\tC. \tLawyers advise clients what they should do to act ethically and socially responsible.\tD. \tPublic relations practitioners advise clients what they should do to defend themselves in the court of public opinion.\t\u00a0\t\u00a0\t12) Litigation public relations can best be defined as\tA. \tattempting to influence a potential jury prior to the beginning of a case\tB. \tattempting to gain buy-in from the legal teams associated with the case\tC. \tattempting to settle the case out of court\tD. \tattempting to manage the media process during the course of a legal dispute so as to affect the outcome or its impact on the client’s reputation\t\u00a0\t\u00a0\t13) An organization’s social responsibility image is often determined by\tA. \tits desire to earn a profit above all else\tB. \tits focus on being the number one patron of the arts\tC. \tits attention to be ethical and to improve the quality of life for people\tD. \tits focus on looking good rather than doing the right thing\t\u00a0\t\u00a0\t14) The success of public relations in the 21st century is likely to depend heavily on\tA. \tfollowing the Code of Ethics published by the Society of Professional Journalists\tB. \tfollowing regulatory standards set forth by the Federal Communications Commission\tC. \thow the field responds to the issue of ethical conduct and preserves its credibility\tD. \tremaining vigilant regarding a person’s right to privacy\t\u00a0\t\u00a0\t15) Reasons why print media are number one with public relations professionals include\tA. \tdecreased opportunities for network radio and TV placements\tB. \tabout 50 percent of the public considers them accurate\tC. \tmany journalists at newspapers and magazines still use news releases\tD. \tthey are publishing 24\/7\t\u00a0\t\u00a0\t16) Since the end of the 1990s, magazine readership\tA. \thas declined overall\tB. \thas remained stable, especially in the specialty category\tC. \thas increased, with specialty magazines leading the way\tD. \thas declined, with specialty magazines leading the way\t\u00a0\t\u00a0\t17) Which of the following is good advice for public relations people who want to know how to deal effectively and ethically with people representing the various types of media?\tA. \tTreat them first and foremost professionally and with respect\tB. \tTreat them like all other journalists in any medium\tC. \tTreat their skepticism with skepticism\tD. \tTreat them like a salesperson selling a product to a customer\t\u00a0\t\u00a0\t18) To achieve placement of a written release, which of the following should you avoid?\tA. \tDirecting a release to a specific beat reporter\tB. \tFrequently using exclusives\tC. \tDetermining how best to contact a reporter or editor by asking them for their preference\tD. \tCalling a reporter or editor yourself, rather than have an assistant make the call\t\u00a0\t\u00a0\t19) The use of video news releases has been criticized for\tA. \texcessive cause-related marketing\tB. \tpresenting advertising as news\tC. \tsupporting advocacy advertising campaigns\tD. \tdeliberate misrepresentation of facts\t\u00a0\t\u00a0\t20) Like corporate public interest advertising, the public service announcement (PSA) is aimed at providing an important message. However, a key distinction is that the PSA\tA. \tcan only be used by government organizations\tB. \tcan only be used in “emergency”\ufffd situations\tC. \tis strictly reserved for nonprofit organizations\tD. \tdiffers greatly in format and style\t\u00a0\t21) A 30-second radio spot would usually be expected to consist of approximately\tA. \t25 words\tB. \t45 words\tC. \t65 words\tD. \t125 words\t\u00a0\t\u00a0\t22) Which of the following web-based communications vehicles are appropriate for public relations practitioners to distribute content easily?\tA. \tPodcasting\tB. \tRSS\tC. \tSecond Life\tD. \tWikis\t\u00a0\t\u00a0\t23) When they use the Internet to communicate, practitioners can\tA. \tengage in more focused, targeted, one-on-one communication with consumers\tB. \tdesign more self-promotions\tC. \tincrease time spent searching for data\tD. \tdecrease time spent on responding to market changes\t\u00a0\t\u00a0\t24) If public relations professionals expect to benefit from their website, they\tA. \tshould strive to make it as easily navigable as possible\tB. \tshould strive to make it static\tC. \tshould strive to deliver the maximum depth and breadth of information available\tD. \tshould strive to limit the use of news clips and publications\t\u00a0\t\u00a0\t25) Which of the following is true in regards to texting?\tA. \tAllows for sending messages of 160 or more characters\tB. \tCommon application in business-to-business communication\tC. \tNot a common application for person-to-person messaging\tD. \tIs the most widely used mobile data service\t\u00a0\t\u00a0\t26) Public relations practitioners have found that Twitter can be\tA. \ta vehicle to direct Twitter users to websites\tB. \ta vehicle to direct Twitter users to products\tC. \ta means to do some cybersquatting\tD. \tan editorial calendar check\t\u00a0\t\u00a0\t27) Which of the following pertain to CEO blogs?\tA. \tThey have received rave reviews from various publics.\tB. \tThey typically turn negative public relations positive almost instantly.\tC. \tThey are among the newest phenomena in the blogosphere.\tD. \tThey are the vehicle of choice among most public relations practitioners for disseminating news.\t\u00a0\t\u00a0\t28) Among the most essential steps in the public relations management process is\tA. \tthe ability to set overall organizational objectives\tB. \tthe ability to set overall organizational strategies\tC. \tthe ability to define a public relations problem or an opportunity\tD. \tthe ability to research overall organizational problems\t\u00a0\t\u00a0\t29) PERT and Gantt are tools that can help public relations practitioners to\tA. \tvisualize tasks to be performed in a campaign or project\tB. \tdesignate who’s responsible for each task in a campaign\tC. \tchart costs of various tasks\tD. \tdetermine whether all goals and objectives are being met\t\u00a0\t\u00a0\t30) Planning for a public relations program is important, but principally a program is assessed in terms of its\tA. \tpublicity value and practice\tB. \tperformance and publicity value\tC. \tactions and performance\tD. \tprogramming and publicity value<\/p>\n","protected":false},"excerpt":{"rendered":"
1) Archaeologists inform us that public relations has roots in A. Iraq, where bulletins informed farmers how to grow more food B. England, where 18th century bulletins hailed the coming of the British Industrial Revolution C. Rome, where tablets paid Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-229196","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/229196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=229196"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/229196\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=229196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=229196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=229196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}