MKT 575 Week 3 Marketing Research Brief\tPurpose of Assignment\u00a0\tAn organization must first understand its targeted consumers’ buying influences and behaviors to achieve effective relationship marketing. This assignment helps students formulate and develop the critical first part of a marketing plan helping an organization fulfill the needs of its client base. This assignment provides a pathway for students to learn how to create the foundational building blocks of an effective marketing plan maximizing its interaction with customers.\u00a0\tAssignment Steps\tCreate a 1,050-word professional marketing research brief for the CEO of an organization.\tDevelop the brief as if it will be later incorporated into a complete marketing plan, including the following:\t“\ufffd Marketing Research List of Topics:\t“\ufffd Target Market\t“\ufffd Consumer Analysis\t“\ufffd Customer Profile\t“\ufffd Primary and\/or Secondary Research utilized\t“\ufffd Consumer Research and Monitoring\tNote: Be sure to include an overview of demographics (age, income, career, etc.) and psychographic analysis (activities, interests and opinions) with the target market section. Do not make this a detailed analysis, but a high-level overview.\u00a0\tCite at least three references, two of which must come from the University Library.\u00a0\tFormat your paper consistent with APA guidelines.\u00a0\tClick the Assignment Files tab to submit your assignment.<\/p>\n","protected":false},"excerpt":{"rendered":"
MKT 575 Week 3 Marketing Research Brief Purpose of Assignment\u00a0 An organization must first understand its targeted consumers’ buying influences and behaviors to achieve effective relationship marketing. This assignment helps students formulate and develop the critical first part of a Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-229176","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/229176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=229176"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/229176\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=229176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=229176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=229176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}