MKT 575 Week 6 Signature Assignment: Strategic Integrated Marketing Plan\tAbout Your Signature Assignment\u00a0\tThis signature assignment is designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. The signature assignment may be graded with an automated rubric that allows the University to collect data that can be aggregated across a location or college\/school and used for program improvements.\tPurpose of Assignment\u00a0\tThe purpose of this assignment is to help students learn about the important issues and challenges involved in the creation and implementation of a Strategic Integrated Marketing Plan. They should learn the major components of implementation that must work together for a strategy to be executed successfully. They should understand the advantages and disadvantages of major marketing implementation approaches such as a Strategic Integrated Marketing Plan.\u00a0\tAssignment Steps\u00a0\tResources: Microsoft\u00ae Word\u00a0\u00a0\tCreate a 1,400-word Strategic Integrated Marketing Plan for the organization you selected during Week 4. The completed plan must be suitable for review, and eventual approval, by the CEO of the organization.\tInclude the following:\t“\ufffd Develop an executive summary\t“\ufffd Incorporate corporate mission, goals, and objectives\t“\ufffd Detailed marketing goals\t“\ufffd Establish marketing objectives\t“\ufffd Include overall marketing strategy\t“\ufffd Detail marketing implementation\t“\ufffd Include an internal marketing program\t“\ufffd Include an external marketing program\t“\ufffd Determine the product price\t“\ufffd Explain the distribution promotion\t“\ufffd Identify target groups within the organization\t“\ufffd Show external customer groups or targets\t“\ufffd Develop a control process\tCite a minimum of three peer-reviewed references.\tFormat your paper consistent with APA guidelines.\tClick the Assignment Files tab to submit your assignment.<\/p>\n","protected":false},"excerpt":{"rendered":"
MKT 575 Week 6 Signature Assignment: Strategic Integrated Marketing Plan About Your Signature Assignment\u00a0 This signature assignment is designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-229175","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/229175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=229175"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/229175\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=229175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=229175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=229175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}