MKT 575 Week 2 Challenging Consumer Marketing Pitch Deck\tPurpose of Assignment\u00a0\tThe purpose of this assignment is to help students appreciate how marketers today are challenged with greater audience and media fragmentation than ever before and that they must recognize and resolve the dilemma of how customers spend more time today with interactive media and less time with traditional media. By creating a challenging consumer marketing pitch deck, students can show how to target fragmented audiences with a strategically targeted marketing campaign.\u00a0\tAssignment Steps\u00a0\tResources: Microsoft\u00ae PowerPoint\u00ae\u00a0\tPrepare a 15- to 20-slide Microsoft\u00ae PowerPoint\u00ae presentation for your own new business or a division of a larger company demonstrating how you will position and differentiate your product offering for that target market, using an organization or company of your choosing.\tInclude in your presentation:\t“\ufffd Create an effective positioning statement for your selected organization. Pay careful attention to the brand and overall marketing strategy.\t“\ufffd Create a brief portrait of the ideal client and what makes the demographic challenging. Determine his or her key buying behaviors and decision motivators. Include an analysis of cultural, social, personal, and psychological factors.\t“\ufffd Show a selection of electronic or print media you will use to employ your message.\t“\ufffd Create a brief message effectively differentiating the product or service and overall brand image from the competition.\tCite at least two references, at least one of which must come from the University Library.\u00a0\tFormat your paper consistent with APA guidelines.\u00a0\tClick the Assignment Files tab to submit your assignment.<\/p>\n","protected":false},"excerpt":{"rendered":"
MKT 575 Week 2 Challenging Consumer Marketing Pitch Deck Purpose of Assignment\u00a0 The purpose of this assignment is to help students appreciate how marketers today are challenged with greater audience and media fragmentation than ever before and that they must Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-229174","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/229174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=229174"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/229174\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=229174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=229174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=229174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}