MKT 575 Week 5 Customer Loyalty Branding Strategy\tPurpose of Assignment\u00a0\tThe purpose of this assignment is to teach students the importance of a successful brand’s efforts to win and cultivate loyal clients, and how successful organizations build and maintain their brand with various marketing strategies and tactics.\u00a0\tAssignment Steps\tDevelop an initial branding strategy plan using a minimum of 700 words on an existing organization or company. Within the branding strategy plan, include information on the brand’s introductory strategies, as well as how those strategies should change to survive over the course of the brand’s product life cycle.\tInclude the following in the initial branding strategy plan:\t“\ufffd An introduction.\t“\ufffd Create and justify your selected marketing communications strategies you will use to build and maintain your brand and increase customer loyalty.\t“\ufffd The above should include at least three of the following:\t“\ufffd Advertising\t“\ufffd Direct marketing\t“\ufffd Personal selling\t“\ufffd Public relations\t“\ufffd Event\/trade show\/experience marketing\t“\ufffd Word of mouth marketing\t“\ufffd Social media\t“\ufffd If needed, propose a new pricing strategy for the product or service.\t“\ufffd Suggest new distribution and channel strategies to maximize the brand’s reach to the chosen target markets.\tCite a minimum of two peer-reviewed references.\tFormat your paper consistent with APA guidelines.\u00a0\tClick the Assignment Files tab to submit your assignment.<\/p>\n","protected":false},"excerpt":{"rendered":"
MKT 575 Week 5 Customer Loyalty Branding Strategy Purpose of Assignment\u00a0 The purpose of this assignment is to teach students the importance of a successful brand’s efforts to win and cultivate loyal clients, and how successful organizations build and maintain Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-229172","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/229172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=229172"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/229172\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=229172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=229172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=229172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}