MKT 575 Week 5 Brand Strategy Presentation\tPurpose of Assignment\u00a0\tMarketing students know all brands must be consistently and effectively promoted to survive. The marketing department’s product branding promotional efforts are vital to success. By successfully completing this assignment, students will demonstrate an understanding of which factors can positively or negatively affect the launch of a brand’s product or service.\u00a0\tAssignment Steps\tResources: Microsoft\u00ae PowerPoint\u00ae\u00a0\tCreate a 20- to 25-slide product branding strategy in Microsoft\u00ae PowerPoint\u00ae of a selected, well-known brand.\tIncorporate a unique branding strategy including the following:\t“\ufffd Detail three areas of the brand’s product life cycle including product introduction, growth, maturity, and possible decline.\t“\ufffd Include at least two different types of media marketing channels for the brand. One must be a traditional print method and the other must be non-print, or electronic. A non-print media method could be a social media campaign.\t“\ufffd In your presentation, you should have one to two slides about each media method (for example: one slide of what you would do, not how to do it).\t“\ufffd Include all the following marketing tactics:\t“\ufffd Recommended advertising methods\t“\ufffd Integrated marketing communications\t“\ufffd Direct marketing\t“\ufffd Brand positioning efforts\tCite a minimum of two peer-reviewed references.\u00a0\tFormat your paper consistent with APA guidelines.\u00a0\tClick the Assignment Files tab to submit your assignment.<\/p>\n","protected":false},"excerpt":{"rendered":"
MKT 575 Week 5 Brand Strategy Presentation Purpose of Assignment\u00a0 Marketing students know all brands must be consistently and effectively promoted to survive. The marketing department’s product branding promotional efforts are vital to success. By successfully completing this assignment, students Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-229170","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/229170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=229170"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/229170\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=229170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=229170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=229170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}