{"id":229161,"date":"2018-09-17T12:09:03","date_gmt":"2018-09-17T12:09:03","guid":{"rendered":"http:\/\/localhost\/wordpress\/index.php\/2018\/09\/17\/mkt-571-week-4-team-assignment-new-product-launch-marketing-plan-part-2\/"},"modified":"2018-10-24T08:42:01","modified_gmt":"2018-10-24T08:42:01","slug":"mkt-571-week-4-team-assignment-new-product-launch-marketing-plan-part-2","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/mkt-571-week-4-team-assignment-new-product-launch-marketing-plan-part-2\/","title":{"rendered":"MKT 571 Week 4 team Assignment New Product Launch Marketing Plan, Part 2"},"content":{"rendered":"<p>Create a 1,400-word Market Segmentation Plan for the New Product\/Service Launch Marketing Plan. Include the following for both the domestic and international markets based on the team&#8217;s research:\t\t\tDescribe the target market (audience) profiles, key buying behaviors, and decision motivators for the consumer target market. Note: Do not pick different target markets for the domestic and international markets.\t\t\tDetail the steps involved in a new product\/service development.\t\t\tDiscuss the stages of the new product\/service life cycle and how to manage each stage. Include tactical plans for the 4 Ps at each stage.\t\t\tDevelop a pricing strategy for the new product or service offering.\t\t\tDifferentiate the new pricing strategy for the practice of setting the price. Why is this an important distinction?\t\t\tDevelop the product offering started in Week 2. Provide the product mix for the new offering including features and benefits, branding, any other products in its line, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees.\t\t\tCreate a new positioning statement and strategy for the product\/service.\t\t\tJustify the position strategy.\tCite a minimum of six scholarly sources.\tFormat your paper consistent with APA guidelines.\tClick the Assignment Files tab to submit your assignment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Create a 1,400-word Market Segmentation Plan for the New Product\/Service Launch Marketing Plan. Include the following for both the domestic and international markets based on the team&#8217;s research: Describe the target market (audience) profiles, key buying behaviors, and decision motivators <a href=\"https:\/\/www.benedictsol.com\/blogs\/mkt-571-week-4-team-assignment-new-product-launch-marketing-plan-part-2\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-229161","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/229161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=229161"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/229161\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=229161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=229161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=229161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}