{"id":229160,"date":"2018-09-17T12:08:51","date_gmt":"2018-09-17T12:08:51","guid":{"rendered":"http:\/\/localhost\/wordpress\/index.php\/2018\/09\/17\/mkt-571-final-exam-guide\/"},"modified":"2018-10-24T08:31:38","modified_gmt":"2018-10-24T08:31:38","slug":"mkt-571-final-exam-guide","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/mkt-571-final-exam-guide\/","title":{"rendered":"MKT 571 Final Exam Guide"},"content":{"rendered":"<p>1. Which\u00a0component\u00a0of\u00a0a\u00a0marketing\u00a0audit\u00a0includes\u00a0major\u00a0developments\u00a0in\u00a0income,\u00a0prices,\u00a0savings,\u00a0and\u00a0credit\u00a0that\u00a0affect\u00a0the\u00a0company?\t\u00a0 Technological\t\u00a0 Political\t\u00a0 Economic\t\u00a0 Cultural\t\u00a0\t2. Marketers\u00a0must\u00a0see\u00a0themselves\u00a0as\u00a0benefit\u00a0providers.\u00a0For\u00a0example,\u00a0when\u00a0a\u00a0shopper\u00a0purchases\u00a0new\u00a0shoes,\u00a0he\u00a0or\u00a0she\u00a0expects\u00a0the\u00a0shoes\u00a0to\u00a0cover\u00a0his\u00a0or\u00a0her\u00a0feet\u00a0and\u00a0allow\u00a0him\u00a0or\u00a0her\u00a0to\u00a0walk\u00a0unobstructed.\u00a0This\u00a0is\u00a0an\u00a0example\u00a0of\u00a0what\u00a0level\u00a0in\u00a0the\u00a0consumer-value\u00a0hierarchy?\t\u00a0 Core\u00a0benefit\t\u00a0 Pure\u00a0tangible\u00a0product\t\u00a0 Basic\u00a0product\t\u00a0 Potential\u00a0benefit\t\u00a0\t3. What\u00a0type\u00a0of\u00a0strategy\u00a0consists\u00a0of\u00a0geographical\u00a0pricing,\u00a0price\u00a0discounts\u00a0and\u00a0allowances,\u00a0promotional\u00a0pricing,\u00a0and\u00a0differentiated\u00a0pricing?\t\u00a0 Regular\u00a0prices\t\u00a0 Price\u00a0adaptation\t\u00a0 Altered\u00a0pricing\t\u00a0 Fixed\u00a0pricing\t\u00a0\t\u00a0\t4. A\u00a0company\u00a0can\u00a0learn\u00a0a\u00a0great\u00a0deal\u00a0by\u00a0analyzing\u00a0the\u00a0degrees\u00a0of\u00a0brand\u00a0loyalty.\u00a0For\u00a0example,\u00a0________\u00a0can\u00a0show\u00a0the\u00a0firm\u00a0which\u00a0brands\u00a0are\u00a0most\u00a0competitive\u00a0with\u00a0its\u00a0own.\t\u00a0 hard-core\u00a0loyals\t\u00a0 split\u00a0loyals\t\u00a0 shifting\u00a0loyals\t\u00a0 switchers\t\u00a0\t5. Marketers\u00a0need\u00a0to\u00a0identify\u00a0the\u00a0hierarchy\u00a0of\u00a0attributes\u00a0that\u00a0guide\u00a0consumer\u00a0decision\u00a0making\u00a0in\u00a0order\u00a0to\u00a0understand\u00a0different\u00a0competitive\u00a0forces\u00a0and\u00a0how\u00a0these\u00a0various\u00a0sets\u00a0get\u00a0formed.\u00a0This\u00a0process\u00a0of\u00a0identifying\u00a0the\u00a0hierarchy\u00a0is\u00a0called\u00a0________.\t\u00a0 market\u00a0valuation\t\u00a0 market\u00a0estimation\t\u00a0 brand\u00a0association\t\u00a0 Market\u00a0partitioning\t\u00a0\t6. Which\u00a0of\u00a0the\u00a0following\u00a0is\u00a0a\u00a0strategy\u00a0that\u00a0uses\u00a0the\u00a0manufacturer&#8217;s\u00a0sales\u00a0force,\u00a0trade\u00a0promotion\u00a0money,\u00a0or\u00a0other\u00a0means\u00a0to\u00a0induce\u00a0intermediaries\u00a0to\u00a0carry,\u00a0promote,\u00a0and\u00a0sell\u00a0the\u00a0product\u00a0to\u00a0end\u00a0users?\t\u00a0 Strategic\u00a0plan\t\u00a0 Lock\u00a0strategy\t\u00a0 Push\u00a0strategy\t\u00a0 Pull\u00a0strategy\t\u00a0\t7. What\u00a0are\u00a0the\u00a0four\u00a0characteristics\u00a0of\u00a0a\u00a0marketing\u00a0audit?\t\u00a0 Simple,\u00a0unique,\u00a0randomly,\u00a0and\u00a0exclusive\t\u00a0 Announced,\u00a0semi-annually,\u00a0dependent,\u00a0and\u00a0perpetual\t\u00a0 Comprehensive,\u00a0systematic,\u00a0independent,\u00a0and\u00a0periodic\t\u00a0 Dependent,\u00a0non-comprehensive,\u00a0quarterly,\u00a0and\u00a0unannounced\t\u00a0\t8. ABC\u00a0Technology\u00a0is\u00a0nearing\u00a0completion\u00a0on\u00a0their\u00a0product\u00a0and\u00a0market\u00a0research\u00a0has\u00a0discovered\u00a0a\u00a0competitor\u00a0is\u00a0also\u00a0close\u00a0to\u00a0launching\u00a0a\u00a0similar\u00a0product.\u00a0ABC\u00a0has\u00a0decided\u00a0launch\u00a0before\u00a0their\u00a0competition,\u00a0this\u00a0is\u00a0called\u00a0________.\t\u00a0 first\u00a0entry\t\u00a0 parallel\u00a0entry\t\u00a0 late\u00a0entry\t\u00a0 early\u00a0entry\t\u00a0\t9. What\u00a0can\u00a0enhance\u00a0the\u00a0value\u00a0of\u00a0Web-based\u00a0shopping\u00a0experiences\u00a0to\u00a0serve\u00a0as\u00a0personal\u00a0shopping\u00a0assistants\u00a0or\u00a0Web-site\u00a0guides?\t\u00a0 E-mail\t\u00a0 Avatars\t\u00a0 Tablets\t\u00a0 Smartphones\t\u00a0\t10. Through\u00a0its\u00a0cutting-edge\u00a0point-of-sale\u00a0inventory,\u00a0management\u00a0technology,\u00a0and\u00a0highly\u00a0efficient\u00a0shipping\u00a0practices,\u00a0Wal-Mart\u00a0is\u00a0able\u00a0to\u00a0keep\u00a0its\u00a0inventory\u00a0expenditure\u00a0extremely\u00a0low\u00a0and\u00a0to\u00a0pass\u00a0these\u00a0savings\u00a0on\u00a0to\u00a0consumers\u00a0in\u00a0the\u00a0form\u00a0of\u00a0low\u00a0prices.\u00a0Wal-Mart&#8217;s\u00a0strategy\u00a0is\u00a0best\u00a0described\u00a0as\u00a0________.\t\u00a0 Overall\u00a0cost\u00a0leadership\t\u00a0 market\u00a0development\t\u00a0 integrative\u00a0growth\t\u00a0 differentiation\t\u00a0\t11. If\u00a0the\u00a0Ford\u00a0GT\u00a0is\u00a0designed\u00a0to\u00a0accelerate\u00a0to\u00a050\u00a0miles\u00a0per\u00a0hour\u00a0within\u00a010\u00a0seconds,\u00a0and\u00a0every\u00a0Ford\u00a0GT\u00a0coming\u00a0off\u00a0the\u00a0assembly\u00a0line\u00a0does\u00a0this,\u00a0the\u00a0model\u00a0is\u00a0said\u00a0to\u00a0have\u00a0high\u00a0________.\t\u00a0 compatibility\t\u00a0 durabilitybmw\t\u00a0 interoperability\t\u00a0 conformance\u00a0quality\t\u00a0\t12. Which\u00a0control\u00a0should\u00a0periodically\u00a0reassess\u00a0its\u00a0approach\u00a0to\u00a0the\u00a0marketplace\u00a0with\u00a0a\u00a0good\u00a0marketing\u00a0audit?\t\u00a0 Marketing\u00a0control\t\u00a0 Ethical\u00a0control\t\u00a0 Performance\u00a0control\t\u00a0 Strategic\u00a0control\t\u00a0\t13. What\u00a0is\u00a0the\u00a0perceived\u00a0monetary\u00a0value\u00a0of\u00a0the\u00a0bundle\u00a0of\u00a0economic,\u00a0functional,\u00a0and\u00a0psychological\u00a0benefits\u00a0customers\u00a0expect\u00a0from\u00a0a\u00a0given\u00a0market\u00a0offering\u00a0because\u00a0of\u00a0the\u00a0product,\u00a0service,\u00a0people,\u00a0and\u00a0image?\t\u00a0 Total\u00a0management\u00a0benefit\t\u00a0 Complete\u00a0marketing\u00a0benefit\t\u00a0 Total\u00a0customer\u00a0benefit\t\u00a0 Ultimate\u00a0service\u00a0benefit\t\u00a0\t14. With\u00a0________\u00a0as\u00a0a\u00a0target\u00a0market\u00a0strategy,\u00a0the\u00a0firm\u00a0concentrates\u00a0on\u00a0serving\u00a0many\u00a0needs\u00a0of\u00a0a\u00a0particular\u00a0customer\u00a0group.\t\u00a0 market\u00a0specialization\t\u00a0 product\u00a0specialization\t\u00a0 selective\u00a0specialization\t\u00a0 single-segment\u00a0concentration\t\u00a0\t15. Which\u00a0of\u00a0the\u00a0following\u00a0can\u00a0induce\u00a0a\u00a0firm\u00a0to\u00a0expand\u00a0into\u00a0the\u00a0international\u00a0arena?\t\u00a0 A\u00a0saturated\u00a0foreign\u00a0market\t\u00a0 Cater\u00a0to\u00a0a\u00a0domestic\u00a0mass\u00a0market\t\u00a0 High\u00a0income\u00a0level\u00a0of\u00a0domestic\u00a0consumers\t\u00a0 A\u00a0saturated\u00a0domestic\u00a0market\t\u00a0\t16. The\u00a0effect\u00a0of\u00a0exposures\u00a0on\u00a0audience\u00a0awareness\u00a0depends\u00a0on\u00a0the\u00a0following\u00a0three\u00a0factors:\t\u00a0 space,\u00a0communication,\u00a0and\u00a0advertisements\t\u00a0 reach,\u00a0frequency,\u00a0and\u00a0impact\t\u00a0 distance,\u00a0timing,\u00a0and\u00a0focus\t\u00a0 height,\u00a0length,\u00a0and\u00a0width\t\u00a0\t17. 2Wheels\u00a0conducts\u00a0exhaustive\u00a0customer\u00a0surveys\u00a0to\u00a0discover\u00a0customer\u00a0preferences\u00a0and\u00a0attitudes\u00a0towards\u00a0the\u00a0brand.\u00a0Sally\u00a0uses\u00a0cluster\u00a0analysis\u00a0to\u00a0classify\u00a0the\u00a0data\u00a0and\u00a0help\u00a0the\u00a0company\u00a0determine\u00a0the\u00a0trends\u00a0in\u00a0the\u00a0information.\u00a0Sally\u00a0is\u00a0using\u00a0the\u00a0technique\u00a0of\u00a0________.\u00a0\t\u00a0 data\u00a0marketing\t\u00a0 data\u00a0governance\t\u00a0 data\u00a0accumulation\t\u00a0 data\u00a0mining\t\u00a0\t18. A\u00a0music\u00a0school\u00a0in\u00a0Boyles\u00a0Height,\u00a0LA,\u00a0specializes\u00a0in\u00a0teaching\u00a0the\u00a0guitar\u00a0and\u00a0the\u00a0violin.\u00a0After\u00a0a\u00a0spurt\u00a0in\u00a0growth\u00a0and\u00a0a\u00a0few\u00a0successful\u00a0years,\u00a0the\u00a0school\u00a0is\u00a0experiencing\u00a0a\u00a0slowdown\u00a0in\u00a0sales\u00a0and\u00a0stability\u00a0in\u00a0its\u00a0profits\u00a0due\u00a0to\u00a0an\u00a0increase\u00a0in\u00a0competition.\u00a0The\u00a0school\u00a0is\u00a0in\u00a0the\u00a0________\u00a0stage\u00a0of\u00a0its\u00a0life\u00a0cycle.\t\u00a0 decline\t\u00a0 Maturity\t\u00a0 obsolescence\t\u00a0 growth\t\u00a0\t19. A\u00a0firm\u00a0must\u00a0know\u00a0where\u00a0to\u00a0position\u00a0its\u00a0product\u00a0based\u00a0on\u00a0price\u00a0and\u00a0________.\t\u00a0 region\t\u00a0 quality\t\u00a0 promotional\u00a0efforts\t\u00a0 communication\t\u00a0\t20. The\u00a0ability\u00a0to\u00a0meet\u00a0humanity&#8217;s\u00a0needs\u00a0without\u00a0harming\u00a0future\u00a0generations\u00a0is\u00a0now\u00a0a\u00a0top\u00a0priority\u00a0in\u00a0most\u00a0corporate\u00a0agenda________.\t\u00a0 righteousness\t\u00a0 rules\t\u00a0 ethics\t\u00a0 Sustainability\t\u00a0\t21. What\u00a0type\u00a0of\u00a0control\u00a0focuses\u00a0on\u00a0measuring\u00a0a\u00a0company&#8217;s\u00a0products\u00a0territories,\u00a0customer\u00a0groups,\u00a0segments,\u00a0trade\u00a0channels,\u00a0and\u00a0order\u00a0sizes\u00a0to\u00a0help\u00a0expand\u00a0or\u00a0eliminate\u00a0any\u00a0products\u00a0or\u00a0marketing\u00a0activities?\t\u00a0 Activity\t\u00a0 Profitability\t\u00a0 Solvency\t\u00a0 Efficiency\t\u00a0\t22. Another\u00a0basis\u00a0for\u00a0decision-making\u00a0is\u00a0referred\u00a0to\u00a0as\u00a0________.\t\u00a0 ethical\u00a0practices\t\u00a0 situational\u00a0ethics\t\u00a0 ethical\u00a0dilemmas\t\u00a0 correct\u00a0ethics\t\u00a0\t23. BMW&#8217;s\u00a0&#8220;The\u00a0ultimate\u00a0driving\u00a0machine,&#8221;\u00a0American\u00a0Express&#8217;\u00a0&#8220;Don&#8217;t\u00a0leave\u00a0home\u00a0without\u00a0it,&#8221;\u00a0New\u00a0York\u00a0Times&#8217;\u00a0&#8220;All\u00a0the\u00a0news\u00a0that&#8217;s\u00a0fit\u00a0to\u00a0print,&#8221;\u00a0and\u00a0AT&#038;T&#8217;s\u00a0&#8220;Reach\u00a0out\u00a0and\u00a0touch\u00a0someone&#8221;\u00a0are\u00a0all\u00a0examples\u00a0of\u00a0________.\t\u00a0 brand\u00a0slogan\t\u00a0 brand\u00a0personality\t\u00a0 brand\u00a0vision\t\u00a0 brand\u00a0mission\t\u00a0\t24. Which\u00a0method\u00a0identifies\u00a0the\u00a0effect\u00a0sponsorship\u00a0has\u00a0on\u00a0consumers\u00a0brand\u00a0knowledge?\t\u00a0 Demand-side\u00a0method\t\u00a0 Pricing\u00a0method\t\u00a0 Supply-side\u00a0method\t\u00a0 Positioning\u00a0method\t\u00a0\t25. A\u00a0social\u00a0definition\u00a0of\u00a0marketing\u00a0says\u00a0______.\t\u00a0 a\u00a0company\u00a0should\u00a0focus\u00a0exclusively\u00a0on\u00a0achieving\u00a0high\u00a0production\u00a0efficiency,\u00a0low\u00a0costs,\u00a0and\u00a0mass\u00a0distribution\u00a0to\u00a0facilitate\u00a0the\u00a0broadest\u00a0possible\u00a0access\u00a0to\u00a0the\u00a0company&#8217;s\u00a0products\t\u00a0 marketing\u00a0is\u00a0the\u00a0process\u00a0of\u00a0extracting\u00a0maximum\u00a0value\u00a0from\u00a0consumers\u00a0to\u00a0facilitate\u00a0corporate\u00a0growth\t\u00a0 marketing\u00a0is\u00a0the\u00a0process\u00a0by\u00a0which\u00a0individuals\u00a0and\u00a0groups\u00a0obtain\u00a0what\u00a0they\u00a0need\u00a0and\u00a0want\u00a0through\u00a0creating,\u00a0offering,\u00a0and\u00a0freely\u00a0exchanging\u00a0products\u00a0and\u00a0services\u00a0of\u00a0value\u00a0with\u00a0others\t\u00a0 effective\u00a0marketing\u00a0requires\u00a0companies\u00a0to\u00a0remove\u00a0intermediaries\u00a0to\u00a0achieve\u00a0a\u00a0closer\u00a0connection\u00a0with\u00a0direct\u00a0consumers\t\u00a0\t26. Prestige\u00a0LLC,\u00a0a\u00a0small\u00a0company\u00a0that\u00a0manufactures\u00a0specialty\u00a0cereals\u00a0and\u00a0energy\u00a0bars,\u00a0wants\u00a0to\u00a0launch\u00a0a\u00a0&#8220;green\u00a0marketing&#8221;\u00a0program\u00a0in\u00a0response\u00a0to\u00a0heightened\u00a0consumer\u00a0awareness\u00a0about\u00a0environmental\u00a0issues.\u00a0What\u00a0should\u00a0the\u00a0company\u00a0do\u00a0to\u00a0maximize\u00a0the\u00a0program&#8217;s\u00a0chances\u00a0of\u00a0being\u00a0successful?\t\u00a0 Emphasize\u00a0benefits\u00a0to\u00a0the\u00a0consumer\u00a0rather\u00a0than\u00a0environmental\u00a0benefits.\t\u00a0 Explain\u00a0the\u00a0rules\u00a0and\u00a0regulations\u00a0laid\u00a0out\u00a0by\u00a0governmental\u00a0agencies\u00a0to\u00a0protect\u00a0the\u00a0environment.\t\u00a0 Demonstrate\u00a0that\u00a0the\u00a0products\u00a0will\u00a0benefit\u00a0both\u00a0customers\u00a0and\u00a0the\u00a0society\u00a0in\u00a0the\u00a0long-term.\t\u00a0 Focus\u00a0on\u00a0the\u00a0efforts\u00a0and\u00a0costs\u00a0incurred\u00a0by\u00a0the\u00a0company\u00a0to\u00a0bring\u00a0these\u00a0&#8220;green&#8221;\u00a0products\u00a0to\u00a0consumers.\t\u00a0\t27. The\u00a0marketing\u00a0manager\u00a0needs\u00a0to\u00a0know\u00a0the\u00a0cost\u00a0of\u00a0the\u00a0research\u00a0project\u00a0before\u00a0approving\u00a0it.\u00a0During\u00a0which\u00a0stage\u00a0of\u00a0the\u00a0marketing\u00a0research\u00a0process\u00a0would\u00a0such\u00a0a\u00a0consideration\u00a0most\u00a0likely\u00a0take\u00a0place?\t\u00a0 Step\u00a01\u00a0\u2013\u00a0defining\u00a0the\u00a0problem\t\u00a0 Step\u00a02\u00a0\u2013\u00a0developing\u00a0the\u00a0research\u00a0plan\t\u00a0 Step\u00a04\u00a0\u2013\u00a0analyzing\u00a0the\u00a0information\t\u00a0 Step\u00a05\u00a0\u2013\u00a0drafting\u00a0the\u00a0report\t\u00a0\t28. New-to-the-world\u00a0products\u00a0are\u00a0________.\t\u00a0 new\u00a0product\u00a0enhancements\u00a0that\u00a0supplement\u00a0established\u00a0products\t\u00a0 existing\u00a0products\u00a0that\u00a0are\u00a0targeted\u00a0to\u00a0new\u00a0geographical\u00a0markets\t\u00a0 new\u00a0products\u00a0that\u00a0create\u00a0an\u00a0entirely\u00a0new\u00a0market\t\u00a0 low-cost\u00a0products\u00a0designed\u00a0to\u00a0obtain\u00a0an\u00a0edge\u00a0in\u00a0highly\u00a0competitive\u00a0markets\t\u00a0\t29. _______\u00a0is\u00a0an\u00a0approach\u00a0that\u00a0considers\u00a0different\u00a0ethnic\u00a0and\u00a0cultural\u00a0segments\u00a0require\u00a0targeted\u00a0marketing\u00a0campaigns\u00a0and\u00a0tactics.\u00a0\t\u00a0 Ethnic-based\u00a0marketing\t\u00a0 Diversity\u00a0marketing\t\u00a0 Multicultural\u00a0marketing\t\u00a0 Specialized\u00a0marketing\t\u00a0\t30. The\u00a0three\u00a0guidelines\u00a0for\u00a0anticipating\u00a0management\u00a0reactions\u00a0are\u00a0(1)\u00a0prior\u00a0to\u00a0the\u00a0crisis\u00a0during\u00a0normal\u00a0day-to\u00a0day\u00a0operations,\u00a0(2)\u00a0at\u00a0the\u00a0moment\u00a0some\u00a0event\u00a0triggers\u00a0the\u00a0crisis,\u00a0and\u00a0(3)\u00a0during\u00a0the\u00a0crisis\u00a0situation\u00a0that\u00a0triggers\u00a0the\u00a0event.\u00a0These\u00a0guidelines\u00a0are\u00a0the\u00a0stages\u00a0for\u00a0________.\t\u00a0 decision\u00a0making\t\u00a0 provoking\u00a0solutions\t\u00a0 crisis\u00a0management\t\u00a0 problem-solving<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Which\u00a0component\u00a0of\u00a0a\u00a0marketing\u00a0audit\u00a0includes\u00a0major\u00a0developments\u00a0in\u00a0income,\u00a0prices,\u00a0savings,\u00a0and\u00a0credit\u00a0that\u00a0affect\u00a0the\u00a0company? \u00a0 Technological \u00a0 Political \u00a0 Economic \u00a0 Cultural \u00a0 2. Marketers\u00a0must\u00a0see\u00a0themselves\u00a0as\u00a0benefit\u00a0providers.\u00a0For\u00a0example,\u00a0when\u00a0a\u00a0shopper\u00a0purchases\u00a0new\u00a0shoes,\u00a0he\u00a0or\u00a0she\u00a0expects\u00a0the\u00a0shoes\u00a0to\u00a0cover\u00a0his\u00a0or\u00a0her\u00a0feet\u00a0and\u00a0allow\u00a0him\u00a0or\u00a0her\u00a0to\u00a0walk\u00a0unobstructed.\u00a0This\u00a0is\u00a0an\u00a0example\u00a0of\u00a0what\u00a0level\u00a0in\u00a0the\u00a0consumer-value\u00a0hierarchy? \u00a0 Core\u00a0benefit \u00a0 Pure\u00a0tangible\u00a0product \u00a0 Basic\u00a0product \u00a0 Potential\u00a0benefit \u00a0 3. What\u00a0type\u00a0of\u00a0strategy\u00a0consists\u00a0of\u00a0geographical\u00a0pricing,\u00a0price\u00a0discounts\u00a0and\u00a0allowances,\u00a0promotional\u00a0pricing,\u00a0and\u00a0differentiated\u00a0pricing? \u00a0 Regular\u00a0prices \u00a0 Price\u00a0adaptation \u00a0 Altered\u00a0pricing \u00a0 Fixed\u00a0pricing \u00a0 \u00a0 4. A\u00a0company\u00a0can\u00a0learn\u00a0a\u00a0great\u00a0deal\u00a0by\u00a0analyzing\u00a0the\u00a0degrees\u00a0of\u00a0brand\u00a0loyalty.\u00a0For\u00a0example,\u00a0________\u00a0can\u00a0show\u00a0the\u00a0firm\u00a0which\u00a0brands\u00a0are\u00a0most\u00a0competitive\u00a0with\u00a0its\u00a0own. \u00a0 hard-core\u00a0loyals \u00a0 split\u00a0loyals <a href=\"https:\/\/www.benedictsol.com\/blogs\/mkt-571-final-exam-guide\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-229160","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/229160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=229160"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/229160\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=229160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=229160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=229160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}