{"id":229140,"date":"2018-09-17T12:05:16","date_gmt":"2018-09-17T12:05:16","guid":{"rendered":"http:\/\/localhost\/wordpress\/index.php\/2018\/09\/17\/mkt-571-week-5-career-connection-integrated-marketing-communication-and-marketing-mix-%ef%bf%bd-client-pitch-part-1-only\/"},"modified":"2018-10-24T08:40:32","modified_gmt":"2018-10-24T08:40:32","slug":"mkt-571-week-5-career-connection-integrated-marketing-communication-and-marketing-mix-%ef%bf%bd-client-pitch-part-1-only","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/mkt-571-week-5-career-connection-integrated-marketing-communication-and-marketing-mix-%ef%bf%bd-client-pitch-part-1-only\/","title":{"rendered":"MKT 571 Week 5 Career Connection Integrated Marketing Communication and Marketing Mix &#8220;\ufffd Client Pitch (Part 1 Only)"},"content":{"rendered":"<p>Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product.\tReview the current marketing mix including the communication channels used.\u00a0\tPart 1\tCreate a 12-slide presentation including detailed speaker notes that will act as the script of a presentation. Include the following in the presentation:\t\t\tEvaluate the effectiveness of the existing marketing mix (elements of the 4 Ps).\t\t\tRecommend a new marketing mix strategy based on any weakness(es) you discovered.\t\t\tExamine the company&#8217;s current positioning strategy.\t\t\tDetermine whether or not to change that strategy.\t\t\tIdentify any considerations to be used when building or maintaining the brand or customer loyalty.\t\t\tEvaluate the target audience&#8217;s use of and belief in the distribution channels and\/or communication channels used.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product. Review the <a href=\"https:\/\/www.benedictsol.com\/blogs\/mkt-571-week-5-career-connection-integrated-marketing-communication-and-marketing-mix-%ef%bf%bd-client-pitch-part-1-only\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-229140","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/229140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=229140"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/229140\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=229140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=229140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=229140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}