{"id":229069,"date":"2018-09-17T11:49:27","date_gmt":"2018-09-17T11:49:27","guid":{"rendered":"http:\/\/localhost\/wordpress\/index.php\/2018\/09\/17\/mkt-498-week-3-advertising-tools-in-imc-plans\/"},"modified":"2018-10-24T08:59:32","modified_gmt":"2018-10-24T08:59:32","slug":"mkt-498-week-3-advertising-tools-in-imc-plans","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/mkt-498-week-3-advertising-tools-in-imc-plans\/","title":{"rendered":"MKT 498 Week 3 Advertising Tools in IMC Plans"},"content":{"rendered":"<p>MKT 498 Week 3 Advertising Tools in IMC Plans\tWrite a 1,200- to 1,450-word paper using the company that you selected for the Week 1 assignment in which you:\t\uf0a7 Identify three advertising tools that the company uses.\t\uf0a7 Examine each tool and the target market it tries to reach with the tools.\t\uf0a7 Evaluate the effectiveness of each tool and its reach to the intended target market.\t\uf0a7 Suggest changes to each tool to increase its effectiveness.\t\uf0a7 Assess one additional advertising tool the company could implement to reach its target market and why you think this would be a good addition to the advertising mix.\tFormat your paper consistent with APA guidelines.\tClick the Assignment Files tab to submit your assignment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MKT 498 Week 3 Advertising Tools in IMC Plans Write a 1,200- to 1,450-word paper using the company that you selected for the Week 1 assignment in which you: \uf0a7 Identify three advertising tools that the company uses. \uf0a7 Examine <a href=\"https:\/\/www.benedictsol.com\/blogs\/mkt-498-week-3-advertising-tools-in-imc-plans\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-229069","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/229069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=229069"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/229069\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=229069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=229069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=229069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}