{"id":229059,"date":"2018-09-17T11:47:41","date_gmt":"2018-09-17T11:47:41","guid":{"rendered":"http:\/\/localhost\/wordpress\/index.php\/2018\/09\/17\/mkt-498-week-5-team-assignment-integrated-marketing-communications-imc-plan-paper\/"},"modified":"2018-10-24T09:00:30","modified_gmt":"2018-10-24T09:00:30","slug":"mkt-498-week-5-team-assignment-integrated-marketing-communications-imc-plan-paper","status":"publish","type":"post","link":"https:\/\/www.benedictsol.com\/blogs\/mkt-498-week-5-team-assignment-integrated-marketing-communications-imc-plan-paper\/","title":{"rendered":"MKT 498 Week 5 Team Assignment Integrated Marketing Communications (IMC) Plan Paper"},"content":{"rendered":"<p>Refer to the University Material: Integrated Marketing Communications (IMC) Plan and Presentation located on the student website.\tWeek 5 Team Assignment\tI thought the breakdown could be as follows:\t\t1. Executive Summary and Introduction\t\t2. Opportunity Analysis Alicia\t\t3. Market Assessment and Strategy \/ Integrated Marketing Communications Objective\t\t4. Advertising \/ Sales \/ PR\t\t5. Evaluation and Conclusion \/ Post Final\t\u00a0\tI know that we can integrate some information from our previous team paper and ppt. It might also help if we post our individual papers from Week 4 since we had to write about NikeiD as well. Any thoughts?\t\tWord count is 4,200 to 5,600.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Refer to the University Material: Integrated Marketing Communications (IMC) Plan and Presentation located on the student website. Week 5 Team Assignment I thought the breakdown could be as follows: 1. Executive Summary and Introduction 2. Opportunity Analysis Alicia 3. Market <a href=\"https:\/\/www.benedictsol.com\/blogs\/mkt-498-week-5-team-assignment-integrated-marketing-communications-imc-plan-paper\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-229059","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/229059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=229059"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/229059\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=229059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=229059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=229059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}