MKT 447\t\u00a0\t\u00a0\tMultiple Choice:\u00a0 Choose the correct response for the following questions.\t1.\u00a0 As a consumer you are exposed to hundreds and maybe even thousands of commercial messages every day.\u00a0 These messages may appear in the mass media, as even sponsorships, telemarketing calls, or even as e-mails.\u00a0 The correct term for all these commercial messages is:\t\u00a0\t2.\u00a0 Which of the following is the best example of a tangible good?\t\u00a0\t3.\u00a0 In commercials for Wal-Mart, satisfied customers explain why they like to shop at the retail store.\u00a0 The people in these commercials describe how Wal-Mart provides a one-stop shopping place for them and how they like saving time as well as money by shopping at Wal-Mart.\u00a0 In terms of the message dimensions, the Wal-Mart ad is an example of a(n) _______message.\t\u00a0\t4.\u00a0 The magazine Fancy Cats is designed to satisfy the needs of cat lovers who want to learn how to better care for their cats.\u00a0 Cat lovers are the magazine’s:\t\u00a0\t5.\u00a0 One of the most basic functions of _____is to identify products and their source and to differentiate them from others.\t\u00a0\t6.\u00a0 In the late 1980s and early 1990s, a growing affluence and sophistication of the consuming public characterized the marketing world of this time period.\u00a0 This trend was led by:\t\u00a0\t\u00a0\t7.\u00a0 It is no longer enough in marketing and advertising to just produce outstanding products and commercials.\u00a0 Marketers must use_____, which is a merging of all their marketing communications with everything else they do.\t\u00a0\t8.\u00a0 For manufacturers, the best way to beat the competition is to:\t\u00a0\t9.\u00a0 When the city of Pensacola, Florida, advertises itself as “the perfectplace for the perfect Florida vacation”, it is using:\t\u00a0\t10.\u00a0 Revlon funds the Revlon\/UCLA Women’s Cancer Research Program.\u00a0 In addition, the cosmetics company supports the National Women’s Cancer Research Alliance and the National Breast Cancer Coalition.\u00a0 Revlon is committing to helping women get healthy and stay that way and is thusly:\t\u00a0\t11.\u00a0 In advertising business has evolved into four distinct groups which are:\t\u00a0\t12.\u00a0 After almost twenty years of operation, Fenton Hardware is going out of business because it can no longer compete with the national chain do-it-yourself stores.\u00a0 What kind of advertising will its owner most likely use to get rid of the last of the store’s inventory?\t\u00a0\t13.\u00a0 Assume the Ralph Lauren Home Collection sends a ready-made advertisement to a regional magazine published in Alabama, and the magazine publisher inserts the name, address, and phone number of a local department store chain that carries the bed linens, glassware, and dinnerware.\u00a0 Ralph Lauren pays 75 percent of the cost of running the ad.\u00a0 The department store pays the other 25 percent.\u00a0 This is an example of:\t\u00a0\t14.\u00a0 Most advertisers break into international marketing by:\t\u00a0\t15.\u00a0 When the advertising agency of Guinn &Haskian purchased a large amount of television time for its customers’ commercials from WSM-TV, the agency received 15 percent of the gross amount charged by the TV station.\u00a0 The 15 percent:\t\u00a0\t16.\u00a0 Niagara makes a non-starch spray for easy ironing of soft knots and washable silks.\u00a0 The ad says the non-starch spray is “for clothes that feel as good as they look.”\u00a0 Niagara is using _____segmentation\t\u00a0\t17.\u00a0 Home builders are using_____segmentation to target people over 55 with homes that have wheelchair-friendly door widths, lever door handles, roll-out shelves, raised toilets, and direct 911 wiring. \t\u00a0\t18.\u00a0 Sears places a great emphasis on researching and then designing products for males between the ages of 25-50 who love to work with their hands and enjoy home-oriented projects.\u00a0 Sears would classify these men as a :\t\u00a0\t19.\u00a0 Potato chips are in the ____of their product life cycle.\u00a0 The market is saturated with different products.\u00a0 To extend this stage, Frito-Lay has introduced WOW!, a line of fat-free chips, plus a variety of different flavored potato chips.\t\u00a0\t20.\u00a0 The manufacturer of French’s mustard is considering marketing a ranch-flavored mustard.\u00a0 Its first step in the research process would be to:\t\u00a0\t21.\u00a0 Jiffy Lube is interested in collecting secondary information about peak days of patronage for those customers that were primarily interested in an oil change and lube job only.\u00a0 Which of the following sources would be the best avenue for the organization to follow?\t\u00a0\t22.\u00a0 If a marketing researcher is trying to get hard numbers to make a difficult decision, which of the following types of research would most likely produce the results that the researcher is looking for? \t\u00a0\t23.\u00a0 Leah Gomez has brought ten fashion innovators together to discuss “the look” that will be “in” this year.\u00a0 Gomez wants a freewheeling discussion that will examine clothes, makeup, and combinations of jewelry and clothing.\u00a0 Everyone will be able to share experiences and, hopefully, true feelings.\u00a0 Which of the following research techniques is Gomez using to conduct her research?\t\u00a0\t24.\u00a0 The written marketing plan must reflect the goals of top management and:\t\u00a0\t25.\u00a0 There are a number of over-the-counter dietary supplements on the market.\u00a0 Ginkoba advertises itself to baby boomers as a memory aid.\u00a0 Before adopting this_____strategy, the supplement’s manufacturer had to first examine the wants of the market and the positions of its competitors and then decide on the competitive position it wants to occupy.\t\u00a0\t26.\u00a0 An ad for DeBeers encourages readers to call a toll-free number to receive a portfolio of award-winning diamond designs or contact the company’s website at www.adiamondisforever.com.\u00a0 According to the advertising pyramid, the purpose of this advertisement is:\t\u00a0\t27.\u00a0 _____is the process that directs the advertising message to the right people at the right place at the right time.\t\u00a0\t28.\u00a0 Cardinal Hill makes redwood furniture for gardens.\u00a0 The company uses classified advertising to encourage potential customers to request its latest catalog.\u00a0 When these requests are received, the catalogs are sent and the prospects’ names are entered into the company’s database for possible sale of garden furniture.\u00a0 Cardinal Hill is using:\t\u00a0\t29.\u00a0 AT&T monitors an Web sites in which it is mentioned.\u00a0 Some of these Web sites do contain communications that are malicious, and some of their information is wrong.\u00a0 When such a site is discovered, AT&T has its_____personnel respond to set the record straight without using legal jargon or highly technical communication.\t\u00a0\t30.\u00a0 Who is responsible for writing the words in an ad for new campaign for Purina Fit & Trim dog food?\t\u00a0\t31.\u00a0 As a graphic designer, Nicole has been asked to create a series of posters, which will be sued to promote American Red Cross blood drives.\u00a0 The posters will support an ad campaign.\u00a0 The posters that Nicole is responsible for creating are correctly called:\t\u00a0\t32.\u00a0 Why is radio the least expensive electronic medium on which to produce an ad?\t\u00a0\t33.\u00a0 The reach of magazines<\/p>\n","protected":false},"excerpt":{"rendered":"
MKT 447 \u00a0 \u00a0 Multiple Choice:\u00a0 Choose the correct response for the following questions. 1.\u00a0 As a consumer you are exposed to hundreds and maybe even thousands of commercial messages every day.\u00a0 These messages may appear in the mass media, Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-229030","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/229030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=229030"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/229030\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=229030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=229030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=229030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}