Monitoring Online Conversations\tInstructions:\tSelect a major company of your choice.\tWrite a 1,200- to 1,400-word paper that addresses the following:\t“\ufffd Define Online Reputation Management (ORM) and Search Engine\tResults Page (SERP).\t“\ufffd Using specific examples, describe how your chosen company is\tmanaging ORM well.\t“\ufffd Using Google Alerts, select 10 alerts that you would set up for your\tcompany and explain why you chose them.\t“\ufffd As a reputation manager, PR person, or CEO, would you want to\treview these frequently? Why or why not?\t“\ufffd Using the keywords chosen in your Google Alerts, research each of\tthe keyword SERPs using Google and Bing.\t“\ufffd Analyze the SERPs and explain the results: Is content negative?\tPositive? Neutral? Why do you think this is? Is the content created by\tthe company itself or by outside customers, vendors, or partners?\tWhat differences in results appear between Bing and Google?\tRecommend improvements that can be made to ORM for your chosen\tcompany?\tFormat your paper consistent with APA guidelines. You can use\tscreenshots, tables, graphics, and diagrams to answer the questions.\tClick the Assignment Files tab to submit your assignment.\tSupporting Material: Monitoring Online Conversations Grading Guide<\/p>\n","protected":false},"excerpt":{"rendered":"
Monitoring Online Conversations Instructions: Select a major company of your choice. Write a 1,200- to 1,400-word paper that addresses the following: “\ufffd Define Online Reputation Management (ORM) and Search Engine Results Page (SERP). “\ufffd Using specific examples, describe how your Read More …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-228983","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/comments?post=228983"}],"version-history":[{"count":0,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/posts\/228983\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/media?parent=228983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/categories?post=228983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benedictsol.com\/blogs\/wp-json\/wp\/v2\/tags?post=228983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}